by admin | Apr 16, 2019 | News
Healthcare PR agency to expand Holon’s reach through media relations and marketing
SCOTTSDALE, Ariz., April 16, 2019 – Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today that Holon Solutions has chosen Amendola as its primary agency of record. This partnership for media relations and PR will support Holon as they work to bring true interoperability to the healthcare space.
Holon Solutions, based in Alpharetta, Georgia, is leading the industry in data liberation, leveraging technology to surface data from any electronic health record (EHR) or third-party solution and bring those insights directly to the point of care.
Julie Mann, Chief Commercial Officer, Holon Solutions noted that Amendola’s work with other health IT leaders made for a natural partnership: “Holon’s technology works with virtually any EHR or data repository, unlocking data to support providers as they work to bring better care to patients. Because of the experience Amendola has working in this space, they genuinely understand the importance of bringing an interoperability standard to the industry. We’re excited to have their help as we work to spread our message and expand the adoption of our vendor-agnostic solution.”
“Holon Solutions is solving an important problem that has been plaguing the healthcare space for far too long. Their technology genuinely has a positive impact on patient care through improved data access,” said agency CEO Jodi Amendola. “We are pleased to help them expand their industry presence through advanced public relations. I genuinely believe in the Holon mission. It’s an honor to work with them, as they strive to free patient data from disparate systems that hinder effective analytics.”
As part of a comprehensive media relations plan, Amendola will secure placements that highlight the interoperability crisis and how Holon’s technology is solving the problem. In addition, a larger communications strategy will include press releases, contributed content, speaking engagements, and potential awards as Holon’s leadership and customers are positioned as industry thought leaders. Amendola will also be working with Holon to expand its marketing efforts, helping the company to reach new customers in need of data liberation that supports value-based care initiatives.
About Holon Solutions
Holon Solutions is a healthcare information technology company that liberates the data to liberate the care, putting the right information in front of the right people at the right time through our reimagined interoperability platform. Holon empowers risk-bearing organizations to optimize patient outcomes and financial performance by surfacing actionable, patient-specific insights directly to the point of care. Holon’s agnostic platform CollaborNet® surfaces contextual insights within the provider workflow, seamlessly shares clinical data from health plans and vendors, and automates documentation exchange and referrals across health communities independent of the technologies in play. Our team of innovators is focused on removing the administrative burden from clinicians through our patented, sensor-based solutions. We are grateful to be recognized by Healthcare Informatics as the “2018 Innovator of the Year for Value-Based Care.”
For more information about how Holon helps healthcare organizations fulfill the promise of value-based care, visit www.holonsolutions.com.
by admin | Feb 26, 2019 | News
Award-winning health IT agency to elevate thought leadership for top healthcare business analytics solutions leader
SCOTTSDALE, Ariz., Feb. 26, 2019 Amendola, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has been selected as the agency of record for VisiQuate, a leader in business analytics serving healthcare enterprises.
VisiQuate previously engaged Amendola to launch a successful media relations campaign, which drove the decision to expand the engagement. With the expanded program, Amendola will implement a broad range of PR, marketing and content strategies to generate awareness around VisiQuate’s healthcare business analytics solutions including Ana, the industry’s first virtual Chief Artificial Intelligence Officer. VisiQuate’s solutions enable healthcare organizations to connect disparate data sources, automate complex business processes, and adopt artificial intelligence (AI) and machine learning to transform the way healthcare organizations use data to eliminate the waste involved with revenue cycle management.
“Healthcare technology solutions, when powered by AI and machine learning, is rapidly being recognized and welcomed across the industry,” said Brian Robertson, CEO of VisiQuate. “We chose to expand our existing partnership with Amendola due to their unmatched healthcare technology expertise, strategy and relationships that lead to high-value engagements with media, industry influencers and stakeholders across the healthcare continuum.”
“VisiQuate is shaking up healthcare analytics as we know it,” said Jodi Amendola, CEO of Amendola. “From developing the industry’s first virtual Chief Artificial Intelligence Officer to their solutions focused on improving cash flow while also improving patient outcomes, their contributions are allowing clinicians to focus on delivering quality care rather than time-intensive administrative burdens. We look forward to a strong continued partnership with VisiQuate to build thought leadership, drive awareness and deliver measurable results.”
Amendola will create and execute a comprehensive, strategic plan that will include securing trade and national media placements to showcase the strong outcomes revenue cycle professionals have had when working with VisiQuate. Press releases and contributed content will position the team as thought leaders, while speaking opportunities and awards will continue to showcase the innovative and disruptive work being done to improve patient outcomes through the use of better business intelligence.
About VisiQuate
VisiQuate is an expert managed service that helps clients achieve peak business health. With advanced AI capabilities, VisiQuate integrates complex data and presents it as role-personalized insights and actionable workflows. Root causes, trends, and opportunities become clear, leading to real-world results. VisiQuate’s virtual AI assistant, Ana, is informed by the experience of industry leaders and delivers reports within seconds of being asked, suggesting next steps that yield greater value. To learn more, visit www.visiquate.com.
by admin | Jan 29, 2019 | News
PR and marketing firm to help the organization communicate its goal of transforming the care delivery system
SCOTTSDALE, Ariz., January 29, 2019 Amendola, a nationally recognized, award-winning health care and technology public relations and marketing agency, is pleased to announce that it has partnered with Alliance for Better Health to provide PR and marketing services to the organization.
Amendola will help Alliance for Better Health develop its PR strategy and collaborate with the organization to develop an integrated, coordinated marketing plan.
“Alliance for Better Health’s mission, its innovative approach to building health equity, and its focus on addressing social determinants of health is admirable and inspirational. We expect to see great things from this organization in the coming years and we’re excited to help them get the word out about the amazing work they’re doing,” said CEO Jodi Amendola.
The New York-based Alliance for Better Health’s innovation program is providing more than $5 million to dozens of organizations in the Capital Region to demonstrate new concepts that are proactive in maximizing the health of individuals and, as a result, reducing the need for medical care and the financial burden of that care on individuals, business and taxpayers.
Alliance for Better Health CEO Jacob Reider, M.D., is passionate about addressing social determinants of health, but recognizes there’s still a lot of work to do to raise awareness of its benefits. “It’s so important, but many managed care organizations, community-based organizations and independent physicians struggle to effectively adopt best practices and coordinate services,” Reider said. “Engaging Amendola is just part of our commitment to helping organizations promote the health of people and communities.”
Amendola will be responsible for creating a comprehensive media relations plan that will include securing trade, national and local media placements to showcase the results CMOs, CBOs and IPAs have had when working with Alliance for Better Health. Press releases and contributed content will position the team as content experts and thought leaders and secure speaking opportunities and awards.
About Alliance for Better Health
Alliance for Better Health engages medical and social service providers in developing innovative solutions to promote the health of people and communities, with a goal of transforming the care delivery system into one that incentivizes health and prevention. Established in 2015 as a Performing Provider System in the New York State Delivery System Reform Incentive Payment program (DSRIP), Alliance partners with more than 2,000 providers and organizations across a six- county area in New York’s Tech Valley and Capital Region.
by admin | Oct 30, 2018 | News
SCOTTSDALE, Ariz., October 30, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that it has been selected as the PR and marketing agency of record for CAREMINDr, a Silicon Valley-based mobile-enabled remote patient monitoring (mRPM) solution.
Amendola is leveraging a broad range of PR, marketing and content services to promote CAREMINDr’s innovative automated, turnkey mRPM solution to Medicare Advantage plans and other health plans and managed care organizations, physicians practices, employer groups and health systems. The CAREMINDr-Amendola collaboration is already shining a light on CAREMINDr’s thought leadership and innovation in the space, including published and accepted articles in leading media outlets such as Medical Economics, Healthcare IT News, Managed Healthcare Executive and AMGA’s Group Practice Journal.
Founded in 2017, CAREMINDr allows providers to efficiently monitor and “check in” with patients between appointments through automated, scheduled, condition-specific and clinically relevant patient-reported data capture. Consistent mobile communication, actionable insights and timely interventions enable providers to boost patient engagement to improve chronic care management, care transitions and outcomes. CAREMINDr offers health plans, health systems, physician groups and other organizations focused on population health management the tools needed to empower providers in achieving the Institute for Healthcare Improvement’s Triple Aim of lower costs, healthier populations and more satisfied patients.
“We knew we needed an experienced PR and marketing partner to tell CAREMINDr’s story about how we’re helping providers and payers improve patient engagement and outcomes while lowering healthcare costs,” said Harry Soza, CEO of CAREMINDr. “When I thought about the best agency I had worked with, Jodi Amendola and her team came to mind immediately. We chose Amendola because they have the healthcare industry expertise, media relationships and marketing strategies that will enable more health plans, health systems and medical practices to learn more about CAREMINDr and how we can optimize outcomes for their patients or members.”
Amendola is promoting CAREMINDr through numerous PR, marketing and content marketing programs, supported by Amendola’s top-tier media research and relations. The agency is working with CAREMINDr to increase brand awareness and thought leadership by communicating its core value proposition to target audiences, drawing on Amendola’s deep industry knowledge and significant media relationships in health IT. Amendola is also delivering a wide range of content demonstrating the thought leadership and expertise of CAREMINDr’s leaders, all of whom are leaders and innovators in various fields of healthcare, health insurance and population health management.
“CAREMINDr’s CEO Harry Soza is a serial healthcare tech entrepreneur who brings innovation and creativity to every project he touches; I’m so thrilled to be working with him again,” said Jodi Amendola, CEO of Amendola Communications. “The vast majority of Americans are active users of smartphones and other mobile devices, so CAREMINDr’s convenient, efficient and clinically relevant mRPM solution is a smart and timely way for providers and health plans to engage patients to take ownership of their own health for better outcomes and lower costs.”
About CAREMINDr
CAREMINDr, a Silicon Valley company, is led by a team of experienced healthcare executives, technology experts and leading physicians that deliver proven technology solutions to healthcare organizations nationwide. CAREMINDr leverages the power of mobile-enabled remote patient monitoring (mRPM) to bridge the gap between physician appointments for stronger patient engagement and more efficient population health management. The automated, turnkey solution enables physicians to effortlessly “check in” on patients between visits. Patients conveniently and efficiently provide biometric, objective and subjective data. This approach monitors health status and social determinants, on a condition-dependent, clinically relevant schedule. The mRPM approach enables physicians to reduce ED visits and unnecessary hospital admissions and readmissions, while improving patient engagement, outcomes and satisfaction. Find out more at www.caremindr.com
Media Contact:
Tara Stultz
Amendola Communications
440.225.9595
tstultz@acmarketingpr.com
by admin | Oct 23, 2018 | News
Award-winning Amendola Communications CEO will take a lead role in driving not-for-profit foundation’s marketing, public relations, and social media efforts
SCOTTSDALE, Ariz., October 23, 2018 Amendola Communications further cemented its reputation as one of the leading public relations, marketing communications, social media and content marketing agencies specializing in healthcare and healthcare IT (HIT) with a focus on giving back with today’s announcement that its CEO Jodi Amendola has been unanimously appointed to the Board of the Help In Healing Home Foundation.
In addition to her personal involvement with the Foundation, which offers low-cost lodging and care to patients (and their caregivers) recovering from major surgeries and transplants as well as those undergoing long-term cancer treatment, Jodi will leverage her team of PR and marketing experts to help execute programs for the Foundation.
Jodi and her agency have won numerous awards, including PR News naming her to its ranking of Top Women in PR for 2017; Amendola Communications designation by PR Source Code as a “Best-of-the-Best” PR agency nationwide for several years; and the agency being named as a top Healthcare Agency in Ragan and PR Daily’s Ace Awards.
Jodi has delivered high-impact public relations and marketing campaigns for the healthcare and HIT industries for 30 years. She is an active member of the National Charity League and has served on numerous boards, including AZ HIMSS, the Arizona Friends of Foster Children Foundation and the X2 Health network, a non-profit executive women’s health network, DARE NJ, and the Community Resource Council.
“I can honestly say that I have never seen a potential appointee generate so much enthusiastic support,” said Ron L. Jones, president and CEO of the Help In Healing Home Foundation. “Jodi brings an expertise that we have largely lacked up until now, so we look forward to learning from her and taking advantage of her experience and advice. She is also a thoughtful, caring person who brings a tremendous amount of energy into the room. We look forward to working closely with Jodi and her team.”
The Help In Healing Home Foundation is located in long-term leased facilities at the Village at Mayo Clinic, adjacent to the Mayo Clinic Hospital in Phoenix. The complex accommodates up to 84 patients and caregivers in 4,900-square-foot Southwestern-style “casitas” that include amenities such as six private bedrooms and bathrooms, a living room, conversation pit, dining room, full kitchen, library, and laundry room. Despite the quality of its offerings, the Foundation only charges $45 per night far less than even a budget-priced hotel would charge while offering access to world-class facilities, clinicians and staff. Most of its residents come from the Southwestern United States, although the Foundation accepts patients from all across the world.
“The Help In Healing Home Foundation does tremendous work in treating not just the bodies, but the spirits, of patients who face long, difficult recoveries from life-altering procedures,” Jodi said. “Most are extra vulnerable to illnesses, so they need to stay in a protected environment. The Foundation helps take isolation and loneliness out of that situation by creating a community that lets patients share experiences and interact with others in similar circumstances while still protecting their health.”
Jodi became aware of the Foundation last year when she and her daughter volunteered there for a National Charity League event. “We had an amazing experience and I am proud to serve as a Board member for such a great organization,” Jodi said. “I look forward to helping them further their mission.”
As a 501(c)3 not-for-profit, the Foundation depends on the generous support of private donors to continue its mission. Jodi and her team will develop a marketing plan to help make potential donors aware of the great work the Help In Healing Home Foundation is doing and to drive the communications to help the organization meet and exceed its fundraising goals.
As CEO of one of the largest PR agencies based in the Phoenix area, Jodi was asked to join the Board both as a result of her passion for developing award-winning marketing and publication relations programs for healthcare and HIT, and for her demonstrated commitment to giving back.
She recently served as a judge for the Healthcare Marketing IMPACT Awards sponsored by Advertising Age and Modern Healthcare. Locally in the Phoenix/Scottsdale area, she participated in a PERCH panel on go-to-market strategy and sales for hospitals and health systems targeted at health tech start-ups. She also was the featured speaker at a National Charity League spring kick-off meeting, where she shared her entrepreneurial experiences with middle school and high school girls.
About the Help In Healing Home Foundation
The Help In Healing Home Foundation at the Village at Mayo Clinic enables patients recovering from life-altering procedures such as organ, bone marrow, and stem cell transplants as well as cancer patients to enhance their healing process in a secure, warm, and compassionate environment. Its series of 4,900-square-foot Southwestern-style “casitas” can house up to 84 patients and their caregivers while offering a home-like environment that includes individual bedrooms and bathrooms, a living room, kitchen, dining room, library, and conversation pit. As an independent, 501(c)3 not-for-profit organization, the Help In Healing Home relies on private donors to continue its mission. For more information or to make a donation, visit: www.helpinghealinghome.org.
Media Contact:
Tara Stultz
Amendola Communications
440.225.9595
tstultz@acmarketingpr.com
