by Matt Schlossberg | Jan 22, 2016 | Blog
Matt Schlossberg spent more than seven years at HIMSS where he wore many publishing and marketing communications hats. Now at Amendola, Matt and the team have created a guide to HIMSS16 full of insider insight into how to make a big splash at our industry’s biggest event.
Get the Amendola “Hacking HIMSS” guide here.
by admin | Jan 22, 2016 | Blog
Let’s face it, no matter how carefully you plan, there will still be some last minute work to get ready for HIMSS. The key is to minimize how much will be last minute! Plan to succeed by using Amendola’s suggested timeline for core PR activities before, at and after the HIMSS conference.
Four to six weeks prior to HIMSS:
- Media Relations Prep (media coaching/messaging)
- HIMSS Media/Analyst meeting pitching
- Thought leadership pre-HIMSS media opportunities
- Draft pre-HIMSS/HIMSS content
Three weeks prior to HIMSS:
- HIMSS Media/Analyst meeting pitching
- Ongoing thought leadership pre-HIMSS media opportunities
- Finalize pre-HIMSS/HIMSS Content
At the show:
- HIMSS on-site support, including media relations, social media coordination and internal event reporting
Post-HIMSS:
- Follow-up with media/analysts
- PR support for opportunities arising from HIMSS
Have questions? Contact us today!
by admin | Jan 22, 2016 | Blog
Amendola’s portfolio of event PR and marketing services help our clients execute successful media campaigns at HIMSS. Our most popular services listed below comprise a complete and effective package for promoting your company at HIMSS but you can pick and choose and customize your own “PR in a Box,” too!
- Theme development, trade show booth assistance and messaging
- Buzz-worthy promotions that draw attendees to the booth (consider catchy props, contests, games, etc.)
- Strategic social media campaigns with the frequency needed to rise above the noise and that leverages a well-connected digital influencer to expand your reach
- Create multiple customer touchpoints to reach your audience because you can’t rely on foot traffic alone!
- Schedule an invite-only dinner event for media/analysts
- Conduct a Focus Group with customers/prospects
- Capture video customer testimonials (ask about our inclusive video + editing package)
- Event reporting our senior writers can cover your presence at HIMSS and collect a treasure trove of information for your future PR and content marketing initiatives
For pricing, contact Jodi Amendola at jamendola@acmarketingpr.com or 602-614-3182.
by Administrator | Dec 1, 2015 | News
IT veteran is latest creative talent to join agency’s “A-Team”
Amendola Communications, a nationally-recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced today that Michelle Ronan Noteboom has joined the agency’s team of creative talent in the role of senior content and account director. Noteboom will manage and provide PR and marketing content for multiple high profile national accounts to drive brand awareness and introduce new programs, products, and services.
Noteboom spent seven years as an independent contributor for HIStalk and HIStalk Practice writing under the name of “Inga” and leading the online publication’s explosive growth in sponsorship support. She was also a freelance writer and marketing communications specialist for various healthcare IT publications and vendors, including Healthcare IT News, HL7 Standards, The Health Care Blog, healthfinch, and HCS. Previously Noteboom spent 22 years in healthcare IT sales and sales management with Misys Healthcare Systems. She holds a BA in Economics from the University of Texas at Austin and an MBA from Texas State University.
Agency CEO, Jodi Amendola said, “We have always made it a priority to hire top talent but Michelle’s celebrity-like notoriety is a huge win. We are very excited to leverage her industry acumen, superior writing and strategic input. She will make a great addition to our team of seasoned HIT PR and marketing pros. Our clients are ecstatic.”
“I’ve long admired Jodi and her team of professionals, who are among the best in the healthcare IT industry,” said Noteboom. “While I have loved being a freelancer, I am excited for the opportunity to learn new skills and grow my expertise with the help of the talented Amendola staff, who have impressed me with their commitment to delivering outstanding content and marketing and PR services on behalf of Amendola’s prestigious client base.”
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team”, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact: Jodi Amendola, CEO, Amendola Communications | jamendola@ACmarketingPR.com
by admin | Nov 12, 2015 | News
SCOTTSDALE, Ariz. (Nov. 12, 2015) Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), kicked off Q4 2015 by announcing that it has been named as the public relations and content marketing agency of record for SCIO Health Analytics.
Michele Norton, M.S., R.N., senior vice president marketing for SCIO Health Analytics, selected Amendola Communications based on her experience working with the agency in a previous position. “Amendola Communications” outstanding performance and ability to consistently exceed expectations was truly impressive. Their experience and expertise will help SCIO gain additional market awareness and industry recognition and I look forward to working with them again as an extension of our team.”
The West Hartford, Connecticut-based company helps healthcare organizations, health plans, accountable care organizations, life sciences companies, pharmacy benefits managers, and other organizations unlock the power of their data through predictive and prescriptive analytics solutions and services. Its core capabilities include care and risk management, payment integrity, payer-provider network management, and consumer outreach engagement.
“SCIO’s strength is its ability to deliver actionable insights and deep expertise via flexible analytics, services and technology that drive behavior change and result in measurable outcomes improvement” said Norton. “We focus on enabling the greatest positive impact and innovation and we see that same approach in Amendola Communications. They create highly focused PR programs and targeted content that is designed to move the needle.”
Amendola Communications will provide broad PR services, including media research, aggressive media relations, and securing top-tier awards and speaking opportunities. The agency will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of SCIO’s many subject matter experts including bylined articles, blog posts, press releases, and other materials.
“SCIO’s expertise and impressive track record provide clarity for many stakeholders that enable them to thrive in today’s quickly evolving healthcare environment,” said Jodi Amendola, CEO of Amendola Communications. “We are excited to share the many advantages SCIO can provide to its clients. It’s extremely rewarding to work with a company that can truly make a difference by helping their clients make meaningful improvements to their operations.”
About SCIO Health Analytics
Based in West Hartford, Connecticut, SCIO Health Analytics is a leading health analytics solution and services company, serving more than 50 health care organizations including 15 of the top 25 insurers that represent more than 80 million members, four of the top five PBMs, and clients in 30 countries for 8 of the top 15 global pharmaceutical companies. SCIO provides predictive analytics and payment integrity solutions to transform data into actionable insights, helping healthcare organizations effectively manage the care of populations, improve consumer engagement and drive better health outcomes. www.sciohealthanalytics.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation for times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact:Marcia Rhodes, Regional Managing Director Amendola Communications 480.464-8412, ext. 15 Contact