by Administrator | Apr 21, 2015 | News
Client’s new name, ArroHealth, reflects rapid trajectory to front of market for risk adjustment and HEDIS services
Amendola Communications (AC), a nationally recognized and award- winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), announced today it created the new name, logo and other rebranding elements for MedSave USA, now known as ArroHealth.
Amendola’s marketing acumen was tapped to position ArroHealth as the industry leader in risk adjustment and HEDIS services that provide accuracy, intelligence and impact; essential capabilities for serving ArroHealth’s client base, which includes the majority of the top 10 national health plans as well as many local and regional plans.
“Working with Amendola is a wonderfully creative experience. We are very happy with the results a distinctive brand that perfectly captures the over-arching promise ArroHealth makes to the marketplace,” stated Glen Moller, CEO of ArroHealth.
ArroHealth undertook its rebranding effort to highlight the company’s unique capabilities in a risk- adjustment market where vendor performance had historically lacked accuracy, transparency and reliable financial impact. The name ArroHealth conveys all of these benefits, along with speed, skill, forward motion and on-target performance.
“To be effective, a company’s name and tagline must be simple yet memorable, and communicate a compelling value proposition, “said Jodi Amendola, CEO of Amendola Communications. “We are very pleased to have devised a name that so appropriately reflects ArroHealth’s people and solutions.”
In addition to the naming and rebranding project, Amendola is also the PR agency of record for ArroHealth.
About ArroHealth
ArroHealth formerly MedSave USA is a leading national provider of payment-accuracy analytics and data-driven interventions. For 20 years, ArroHealth has delivered technology-powered solutions and unsurpassed value to health plans and provider organizations. ArroHealth’s proprietary technology includes a web-based monitoring platform that delivers 24/7 access and performance transparency to clients. For more information, visit www.arrohealth.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the bestknown brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s A Team, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact: Marcia Rhodes, Regional Managing Director Amendola Communications | mrhodes@ACmarketingPR.com
by Administrator | Mar 16, 2015 | News
Agency’s work for client Health Catalyst earns top honors in Best Blog (Company/Organization) category
Amendola Communications (AC), a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), demonstrated its prowess in social media and content development by taking top honors in Bulldog Reporter’s 2014 Bulldog Digital/Social PR Awards competition.
Titled Content Turns the Curious into Customers AC’s entry for its work on behalf of client Health Catalyst earned the Gold award in the Best Blog (Company/Organization) category. The AC/Health Catalyst submission prevailed over entries from high-profile brands Master Card, which earned Silver, and Bronze winner Verizon Wireless.
“We are tremendously honored to win this prestigious award, especially given the high caliber of the competition, “said Jodi Amendola, CEO of Amendola Communications. “From its inception, the goal of the Health Catalyst content program has been to educate and inform health IT executives about topics that affect their operations so they can make better decisions. Winning this award provides further validation of the strategic approach we took and the quality of the content we produced together.”
According to a press release from Bulldog Reporter, winners of the 2014 Bulldog Digital/Social PR Awards were chosen from hundreds of entries representing the very best strategic and tactical prowess that PR corporate communications has to offer. Campaigns were judged exclusively by working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on creativity, command of media and technology and tenacity.
“The content program is the foundation for all of our success with marketing,” said Paul Horstmeier, senior vice president of marketing for Health Catalyst. “Amendola Communications has been the perfect partner to help build the engine that drives our strategy for educating rather than selling. The content program is paving the way to a new model of marketing that I believe is setting the standard in the healthcare industry, and we couldn’t have done it without them. We congratulate Amendola Communications for a well-deserved award win.”
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s A Team, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
About Health Catalyst
Health Catalyst is a mission-driven data warehousing, analytics and outcomes improvement company that helps healthcare organizations of all sizes perform the clinical, financial, and operational reporting and analysis needed for population health and accountable care. Our proven enterprise data warehouse (EDW) and analytics platform helps improve quality, add efficiency and lower costs in support of approximately 50 million patients for organizations ranging from the largest US health system to forward-thinking physician practices. For more information, visit www.healthcatalyst.com, and follow us on Twitter, LinkedIn and Facebook.
Media Contact: Marcia Rhodes, Regional Managing Director Amendola Communications, mrhodes@ACmarketingPR.com
by Administrator | Jan 27, 2015 | News
Amendola to boost awareness of Recondo Technology’s cloud-based revenue cycle solutions
Amendola Communications new business momentum continues to accelerate in 2015. The nationally recognized and award-winning public relations and marketing firm specializing in healthcare and health information technology (HIT) today announced it has been named the public relations agency of record for Recondo Technology. Amendola will support the Recondo brand across all communications channels from traditional PR including media relations, events, and thought leadership opportunities, to content marketing and social media.
Headquartered in Greenwood Village, Colo., Recondo’s breakthrough cloud computing solutions connect providers, payers and patients throughout the healthcare revenue cycle. Recondo Technology delivers cloud-based revenue cycle management software and services to healthcare providers on both the patient access front end through to claims processing and claims status on the back end, resulting in more timely and accurate payments. The company’s solutions help more than 900 hospitals and health systems to manage their revenue cycle to ensure proper payments and deliver operational efficiencies and cost savings.
Recondo will benefit from Amendola’s deep healthcare and healthcare IT industry knowledge and relationships and will provide a full range of PR services including messaging and positioning, strategic counsel, media and analyst relations, content development, and management and support for speaker and award opportunities.
“Healthcare patient access and payment processing is a staggering $480 billion annual expense in the U.S “said Jay Deady, CEO of Recondo. “It’s a complex system that is challenging for all involved. Our solutions can help providers reduce costs so they can redirect that money into delivering better care. I have worked with Amendola twice before at previous companies so I’ve seen firsthand how their creativity and knowledge of the market and media can help us broadcast our story. I’m excited to be working with them once again and I am confident that their results will be outstanding.”
“In the current healthcare environment, where providers are being squeezed from all sides, Recondo’s cloud-based no-touch technology streamlines patient access and relieves 90 percent of the burden of managing insurance claims in the back office, said Jodi Amendola, CEO of Amendola. Marrying our strong healthcare background with our media relations expertise, this new relationship with Recondo further strengthens our position as leaders in the healthcare IT industry. We are especially thrilled that Jay Deady hired us based on our past successes in working together, and I look forward to the opportunity to work with him and his team again.”
About Recondo Technology
Recondo’s cloud-based solutions deliver financial clarity to all participants within the healthcare revenue cycle. Named the No. 1 hottest company in healthcare by Modern Healthcare in 2013, Recondo empowers more than 900 hospitals with solutions that connect providers, payers and patients to ensure proper payments across the care continuum. The company’s software and expertise streamline operations and bring efficiencies and cost savings to patient access through to payment processing a continuum today where inaccuracy and inefficiencies currently cost U.S. healthcare a staggering $480 billion per year.
About Amendola Communications
Amendola Communications is a full-service, national public relations, social media and marketing communications firm serving the healthcare, healthcare IT, pharmaceutical, and high tech industries. AC’s award-winning PR pros combine creativity, a strategic approach and tactical excellence to implement targeted programs that contribute to clients bottom-line success. Their deep industry knowledge and long-standing media, blogger and analyst relationships enable them to position clients as thought leaders and differentiate them from the competition. For more information, visit www.acmarketingpr.com, follow us on Twitter, LinkedIn or Facebook.
by admin | Jan 21, 2015 | News
Amendola Communications today announced it has been selected as the public relations agency of record for Sentrian, the Remote Patient Intelligenceâ company aspiring to eliminate all preventable hospitalization.
Sentrian, recognized by the START program as one of the world’s highest potential and most disruptive technology companies, aspires to eliminate all preventable hospitalization by leveraging the revolution in remote biosensors and machine learning to detect patient deterioration early, before it becomes acute.
The award-winning Amendola team helped to formally launch Sentrian at Singularity University’s Exponential Medicine Conference in San Diego, Nov. 10, delivering significant positive media coverage of the launch in Healthcare IT News, Hospitals & Health Networks, MedCity News, and several other leading healthcare IT trade publications.
Sentrian chose to partner with Amendola Communications based on the agency’s deep experience in healthcare and HIT public relations and marketing. The agency will provide a full range of PR services including strategic counsel, media and analyst relations, content development, and management and support for speaker and award opportunities.
“We were attracted to Amendola Communications by the creative strengths and media savvy of their veteran team, whose collective experience representing startups and public companies is unmatched in the healthcare IT space,” said Dean Sawyer, Co-Founder and CEO of Sentrian. “In the short time we’ve worked together they have proven the value of their deep relationships with key media and demonstrated again and again their ability to work collaboratively in the highenergy do-or-die mode of a technology startup.”
In addition to Sawyer, who is a former senior executive of Allscripts and Physicians Interactive, Sentrian’s leadership team includes Chief Medical Scientist Martin Kohn, MD, MS, FACEP, previously Chief Medical Scientist for Care Delivery Systems in IBM Research.
Sentrian’s platform is currently being tested by large health insurance plans in controlled studies involving thousands of patients. The company expects to announce the results of those studies in 2015.
About Sentrian
Sentrian, the first Remote Patient Intelligence company, aspires to eliminate all preventable hospitalization by leveraging the revolution in remote biosensors and machine learning to detect patient deterioration early, before it becomes acute. Sentrian’s value proposition to healthcare organizations is to provide a cloud-based remote patient monitoring and analytics platform intended to dramatically reduce preventable hospital admissions, increase the efficiency and effectiveness of care teams and improve quality metrics such as HEDIS and Star ratings. The Sentrian platform is designed to seamlessly integrate with existing healthcare information systems and clinical workflows, facilitating adoption. Find us at www.sentrian.com, on Twitter and LinkedIn.
About Amendola Communications
Amendola Communications is a full-service, national public relations, social media and marketing communications firm serving the healthcare, healthcare IT, long-term care, pharmaceutical, and high tech industries. AC’s award-winning PR pros combine creativity, a strategic approach and tactical excellence to implement targeted programs that contribute to clients bottom-line success. Their deep industry knowledge and long-standing media, blogger and analyst relationships enable them to position clients as thought leaders and differentiate them from the competition. For more information, visit www.acmarketingpr.com, follow them on Twitter, LinkedIn or Facebook.
CONTACT: Marcia Rhodes Amendola Communications | mrhodes@acmarketingpr.com
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