by Administrator | Jun 6, 2023 | News
Award-winning healthcare PR agency partners with world’s first and only lab insights company to amplify thought leadership and company achievements
SCOTTSDALE, Ariz., June 6, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that Avalon Healthcare Solutions, a leading provider of technology-enabled laboratory benefit management and lab insights solutions, has chosen the firm to amplify client successes, thought leadership, and industry best practices.
“The importance of lab insights to the transition to value-driven care, cost control and improved disease management has been long overlooked,” said Bill Kerr, MD, CEO of Avalon. “We’re teaming with Amendola to raise awareness of our solutions and how they help health plans, clinicians and patients ensure the right test is performed, for the right care at the right cost. We chose Amendola for its deep industry knowledge and media connections and we look forward to collaborating with its experts to further our business.”
Amendola is implementing a comprehensive content marketing, communications, and media relations plan for Avalon aimed at showcasing the company’s value proposition, technology and services, new offerings, accomplishments, customer wins, and industry partnerships.
“This will be my fifth time working with Amendola over the past 20 years,” said Michele Norton, MS, RN, Senior Vice President of Product Marketing at Avalon. “I hire them wherever I go because they are simply the best at what they do. They’re part of my formula for success.”
Welcoming Avalon to the agency roster, Amendola CEO Jodi Amendola said, “It’s so gratifying when former clients bring you on board to help their new companies. Avalon is an exciting partner to work with, not just for its innovative offerings, but because the company has repeatedly been singled out for its exemplary workplace culture and leadership. It is an honor to work with such a thoughtful and forward-looking business.”
Avalon provides healthcare plans with lab benefit management solutions and analytics to better manage lab testing in order to control costs, ensure appropriate treatment protocols, and provide actionable insights for earlier disease detection.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Avalon Healthcare Solutions
Avalon Healthcare Solutions is the world’s first and only Lab Insights company, bringing together our proven Lab Benefit Management solutions, lab science expertise, digitized lab values, and proprietary analytics to help healthcare insurers proactively inform appropriate care, reduce costs, and improve clinical outcomes. Working with health plans across the country, the company covers more than 38 million lives and delivers 8-12% outpatient lab benefit savings. Avalon is pioneering a new era of value-driven care with its Lab Insights Program that captures, digitizes, and analyzes lab results in real-time to provide actionable insights for earlier disease detection, ensuring appropriate treatment protocols, and driving down overall costs.
For more information about Avalon, visit www.avalonhcs.com.
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Media Contact:
Marcia G. Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by Administrator | May 16, 2023 | Blog
Tips from The A-Team
Fewer reporters, with greater demands on their time. Fewer outlets and more competition for coverage. Face it, it’s a shrinking strike zone for media pitches.
That’s why it’s crucial to make those media pitches as good as possible: well-composed, on target and impossible to ignore. We asked our public relations experts for their advice on how to create pitches that journalists can’t resist:
Know the news and stick to it
“So what?” is the most devastating response to a pitch. “A former colleague who had worked as a newspaper journalist would always ask me, ‘so what does this mean for my neighbor Sally?’ when reviewing my pitches,” says Account Director Megan Moriarty. “A basic pitch to a reporter tells them what the news is, and I always try to add perspective about why it matters for their readers. Answering the ‘so what?’ question in a pitch provides clarity about the potential impact and demonstrates why the reporter should cover the story.”
Remember that the release must work for the outlet, not just the client. “The first question I aim to answer when drafting a pitch is, ‘How does this news provide value to the media outlet?’,” says Account Manager Maddie Noteboom. “If you can make that connection, the rest of the pitch will fall into place. By concisely stating the value to journalists, you can make the transaction feel more mutually beneficial rather than a one-way activity.”
Clients love to talk about themselves in press releases. The problem is journalists don’t care about the company, just the news. “Limit the puffery and keep the company in the background. Always keep the audience in mind,” says Jim Sweeney, senior account and content director.
One way to do that is to make the value of the pitch explicit. “Instead of just pitching a thought leader and their generic bio, explain why this person is the best suited to discuss the topic, especially if you are pitching a vendor!” says Senior Account Director Katlyn Nesvold.
Newsjacking, or tying a pitch to something else happening in the world, is another proven tactic, says Senior Account Director Janet Mordecai: “Pulling from the day’s headlines and directly correlating that to the company or the spokesperson’s experience speaking to that exact issue often works.”
Include data
Reporters love data. It lets them know there is some substance behind the pitch, advises Senior Content Director Morgan Lewis. “Pitches that contained fresh, original and relevant data always got my attention when I was a reporter and editor,” he says. “Case study outcomes, survey data, or clinical trial results that were pertinent to my publication would receive more consideration because the information could be used in so many different ways: a short brief, a stat to include in a related article, or in some cases, a byline about the data itself.”
If a client doesn’t have data, sometimes they can create their own. “Consider conducting an online survey using Pollfish or Harris Poll to generate data that’s supportive or even counter to your pitch. People’s points of view on the story enrich the pitch,” says Mardi Larson, media relations and account director.
Present the news concisely. “Reporters and other influencers consume content differently than in the past. Use bullet points and economy of words to convey your pitch. The pitch still needs to be substantive, but one can’t forget presentation either,” says General Manager Philip Anast.
Identify the right reporter and outlet.
Pitching a journalist or outlet on a subject they don’t cover is not only a waste of time, but hurts your credibility and that of your client, says Grace Vinton, account director and media specialist: “You need to be 100% certain a journalist covers a topic before sending them a pitch about it. There’s no excuse. All of their articles are online. The best pitches are tailored to a journalist’s beat and interest area and will help level-up the journalist’s coverage on the topic in some way!”
When possible, individualize the pitch, says Senior Account Director Yancey Casey. “Making a connection with reporters through custom-tailored pitches is the best way to rise above the noise and drive conversations. Respect their time — and yours — by pitching thoughtfully, concisely, and with their readers in mind,” he says.
On-target and personalized pitching is a great way to build long-lasting media relationships, says Tara Stultz, chief strategy officer: “If you take this approach, reporters will know that you only reach out to them when you have a story that is aligned with what they are looking for. As a result, they will be much more likely to open your pitches, respond to them, and cover your clients’ news and thought leadership. Yes, media relationships matter–and this is how strong ones are forged.”
Write a great subject line.
In the old days, a reporter at least had to open an envelope and read a release before crumpling it into a ball and firing it into the wastebasket. Now, an emailed pitch can be consigned to oblivion without ever being read. That’s why an eye-catching and compelling subject line is so important, says Michelle Noteboom, senior director of accounts and content. She offers the following tips:
- Use active voice.
- Include a question, e.g., “Can AI tools enhance patient safety? One health system leader says ‘yes’.”
- Be provocative when you can, e.g., “We don’t have a doctor shortage. We have a shortage of using doctors efficiently.”
- Offer a numbered list, e.g., “5 ways AI is driving documentation efficiencies.”
Keep it short, adds Senior Account and Content Director Maria Meredith: “Make the subject line pithy, with something their readers will care about, and then get to the point quickly within the first few lines. Anything you can do to make it faster and easier for journalists to hone in on stories that will pique their readers’ interest will help build those relationships.”
It’s an unfortunate fact of PR that most media pitches fail to generate coverage, but following the advice above will give yours a better chance of succeeding.
by Administrator | May 2, 2023 | News
Healthcare, health tech and life sciences-focused agency wins for the second year in a row
SCOTTSDALE, Ariz., May 2, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is proud to announce that it has been named a 2023 Top Small Agency of the Year by Ragan’s PR Daily. Amendola also won the award in 2022.
PR Daily’s Top Agencies Awards recognize firms that conceive and execute outstanding PR and marketing campaigns. The Small Agency of the Year award goes to top agencies with annual revenues between $5 million and $15 million. Winners were selected based on the strength of award entry forms submitted by thousands of agencies from across the globe.
“To be recognized as one of the best small agencies in the world for two consecutive years is simply amazing. These awards were made possible only through the efforts of our outstanding team,” said agency CEO Jodi Amendola. “Like every agency we’ve had to deal with fallout from the pandemic, but we’ve never wavered on our standards or our commitment to delivering the best results for our clients.”
“I have worked with team Amendola for more than 15 years and the reason is simple – it’s all about the results they deliver,” said Greg Miller, Chief Growth Officer, Lumeon. “Team Amendola is fun and easy to work with and what they deliver is much more than just PR. They have deep relationships with industry analysts and journalists, but they also create great articles, content and white papers that get attention, help us build our pipeline and drive opportunities for the sales team.”
Winners of PR Daily’s Top Agencies Awards will be honored at a ceremony and luncheon on June 14 at the Yale Club in New York City.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes, mrhodes@acmarketingpr.com
by Administrator | Apr 26, 2023 | Blog
Grace Vinton, a seasoned PR director for Amendola Communications, and James Aita, Director of Strategy and Business Development at Medicomp Systems chat with HealthcareNOW Radio’s “What’s My Tagline” host Carol Flagg about the recent ViVE 2023 conference in Nashville. Listen in as they share their top 5 takeaways from the conference.
by Administrator | Apr 4, 2023 | News
Award-winning healthcare PR agency partners with data infrastructure and analytics leader to amplify thought leadership and company achievements
SCOTTSDALE, Ariz., April 4, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that Kalderos, creator of the world’s first Drug Discount Management platform, has chosen the firm to amplify client successes, thought leadership, and industry best practices.
Amendola is implementing a comprehensive PR plan to demonstrate Kalderos’ industry-leading technology and services, new offerings, accomplishments, customer wins, and industry partnerships.
“Drug discount programs are complex and multilayered, creating challenges for manufacturers seeking to reduce revenue leakage and bolster program integrity,” said Brent Dover, CEO of Kalderos. “Through our partnership with Amendola, we look forward to showcasing how Kalderos’ collaborative network enables drug manufacturers, covered entities and payers to remove obstacles to seamless communication for the good of patients. And there is no better agency to do this than Amendola. I have worked with Jodi Amendola and her team at three other companies over a 25-year span and their client service, industry knowledge and top-notch results are what keep me coming back.”
Welcoming Kalderos to the Amendola agency roster, Amendola CEO Jodi Amendola states, “It is an incredible honor to work with the Kalderos team to educate the industry on how Kalderos’ Drug Discount Management solutions enable manufacturers to verify duplicate discounts, mitigate revenue leakage, and provide true data transparency. The company, the platform, and the people are fantastic, and we look forward to sharing their story to help pharma manufacturers manage drug discounts and reduce noncompliance.”
Kalderos recently introduced Kalderos for Manufacturers, a new portal designed exclusively for drug manufacturers to ensure a simplified, more efficient way to process drug discount claims. The new purpose-built product suite will allow manufacturers to better leverage Kalderos’ one-of-a-kind multi-sided platform proven to improve efficiency across drug discount programs.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Kalderos
Kalderos is a data infrastructure and analytics company that created the world’s first Drug Discount Management platform, simplifying drug discount program compliance for all stakeholders. The platform applies sophisticated data models and machine learning to identify and resolve noncompliance, with collaboration-oriented solutions built for both drug manufacturers and covered entities. Based in Chicago, Kalderos was founded in 2016 by a team dedicated to reducing inefficiencies in the U.S. healthcare system, empowering everyone to focus on the health of people. More information can be found at www.kalderos.com.
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Media contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
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