by admin | Jul 19, 2017 | News
Philip Anast Named Senior Account Director
SCOTTSDALE, Ariz., July 19, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced today that Philip Anast has joined the agency as Senior Account Director. Anast will create and manage client programs, provide strategic counsel and positioning, and pitch media and other digital influencers for the agency’s healthcare/healthcare IT clients.
To download a picture of Anast, click here.
Anast brings 22 years of experience building, managing and executing PR programs for technology providers. He most recently served as vice president of client services for Tech Image, a digital PR agency and subsidiary of SmithBucklin, the world’s largest association management company. As executive team member at Tech Image, Anast was responsible for administering best practices, managing finances and overseeing client relationships in the agency’s hardware-software practice.
During his almost 16 years at the firm, he served supply chain, data integration and digital display clients targeting the HIT vertical and was a regular attendee of RSNA in Chicago since 2008, positioning client diagnostic monitors and other technologies with radiology and other imaging publications. He also served the telecommunications and unified communications sectors, working with providers and equipment manufacturers.
Agency CEO Jodi Amendola said: “Philip brings a deep set of skills and experience launching companies, brands and products across a broad spectrum of technologies, so we look forward to his delivering value to our healthcare/HIT clients. His knowledge positioning technology clients targeting the HIT vertical will bring new perspectives to our already strong Amendola PR and marketing teams.”
“Over the years, I gained familiarity with the work of Jodi and her team, and am grateful for the opportunity now to contribute to Amendola’s growth,” Anast said. “The pace of change affecting today’s businesses is unprecedented, especially in the healthcare sector. New technologies and advances in medicine and approaches to healthcare are disrupting the status quo. I look forward to working with our clients to use the power of storytelling to ensure their unique capabilities and ingenuity reach the right influencers.”
Anast holds M.S. and B.S degrees in Journalism from Northwestern University in Evanston, Ill.
Media Contact: Jodi Amendola | jamendola@ACmarketingPR.com
by admin | Jun 13, 2017 | News
Former bureau chief at MedCity News and senior editor at Medical Economics to direct client accounts at healthcare IT public relations agency
SCOTTSDALE, Ariz., June 13, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, welcomes Brandon Glenn to the “A-Team.” In his role of account director, Glenn will obtain media coverage and produce top-tier content for the agency’s healthcare and health IT clients. Glenn’s hire signals the agency’s continued commitment to build a roster of talent with deep ties to healthcare IT and business media.
For a headshot of Brandon Glenn, click here.
Amendola Communications CEO Jodi Amendola said, “We’re delighted to have Brandon join us. We expect his industry familiarity and keen reporting skills will quickly result in meaningful media coverage for our clients and heightened awareness of their brands.”
She added, “As a versatile and skilled writer, Brandon will also help us fulfill our clients increasing requests for quality content that differentiates them in a crowded healthcare IT market.”
Glenn brings nearly a decade-and-a-half of journalism and marketing communications experience to his role at Amendola. He gained knowledge and experience in the healthcare industry as Ohio bureau chief at MedCity News, which covers the business of innovation in healthcare, and as a senior editor with Medical Economics, a publication that focuses on issues of importance to primary care physicians. Most recently, he worked in communications with a publicly traded company, handling media relations, content marketing, social media and internal communications.
Glenn began his journalism career as a reporter with Crain’s Cleveland Business and, later, Crain’s Chicago Business. Previously, he worked as an analyst with global consulting firm Accenture. He earned a master’s degree in journalism from Northwestern University’s Medill School of Journalism and a bachelor’s degree in economics from Purdue University.
“I’m excited to join the accomplished team of public relations and marketing experts at Amendola Communications, which I can personally attest is one of the most respected public relations agencies among healthcare IT media professionals,” Glenn said. “I look forward to helping our clients connect with leading healthcare IT journalists and publications to share their stories and advance their businesses.”
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team”, visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes | mrhodes@acmarketingpr.com
by admin | May 30, 2017 | News
Scottsdale, Ariz. May 30, 2017 Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that Bridge Therapeutics, Inc., has selected Amendola as its agency of record. Bridge Therapeutics, an innovative development-stage specialty pharmaceutical company, will be pursuing FDA and European Medicines Agency (EMA) approval of a patented (U.S. Patent #8410092) novel drug combination for the treatment of chronic pain in opioid-experienced patients.
Bridge selected Amendola after a rigorous agency review process. Amendola will provide a broad range of public relations and thought leadership services that promote Bridge Therapeutics as a pioneer and innovator in improving the lives of patients living with chronic pain through safer, more effective, and less addictive pain management.
Bridge Therapeutics investigational drug compound BT-205 is a unique combination of two synergistic chronic pain drugs the partial-agonist opioid buprenorphine and the NSAID meloxicam delivered in a state-of-the-art sublingual formulation. BT-205 is being developed to replace dangerous, full-agonist opioid-based drugs with a safer and more effective medication.
“We are excited that Amendola Communications will help us to bring our message about safer approaches to those struggling with chronic pain and addiction to the market,” said Alton Kelley, director of business development for Bridge Therapeutics. “Chronic pain affects more 100 million Americans today, which the Institutes of Medicine report is more than diabetes, heart disease and cancer combined. As we go through the FDA and EMA approval and commercialization process, we look forward to partnering with Amendola to help us educate the market about the benefits of replacing dangerous opioid-based drugs with a safer and more effective therapy for those struggling with chronic pain and addiction.”
BT-205 has the potential to be a new treatment option for healthcare providers around the world, and to offer patients an alternative chronic pain therapy. When dosed as a combination drug, buprenorphine and meloxicam have stronger pain relief effects, which allows the use of low dosage strengths of both and reduces the potential for negative side-effects.
Amendola Communications will provide targeted strategic public relations services, including media research, media relations, and the generation of top-tier awards and speaking opportunities. The agency will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of Bridge Therapeutics key opinion leaders (KOLs), including bylined articles, poster presentations, press releases and other materials.
“Bridge Therapeutics offers an exciting and innovative approach to addressing the opioid addiction crisis facing our nation today,” said Jodi Amendola, CEO of Amendola Communications. “Addictive chronic pain drugs today kill more Americans than road crashes, and yet the massive chronic pain market in the United States still lacks a non-addictive pain medication. We look forward to promoting Bridge Therapeutics and its key opinion leaders as the company continues to go through its regulatory approval and commercialization process.”
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
About Bridge Therapeutics
Bridge Therapeutics, based in Birmingham, Ala., is an innovative development-stage specialty pharmaceutical company pursuing U.S. Food and Drug Administration (FDA) and European Medicines Agency (EMA) approvals of a patented (U.S. Patent #8410092) drug combination, BT-205, for the treatment of chronic pain in opioid-experienced patients. The investigational drug BT-205 is a unique combination of two synergistic chronic pain drugs the partial-agonist opioid buprenorphine and the NSAID meloxicam delivered in a state-of-the-art sublingual formulation. The dosing and delivery method will be a commercial advantage over the current alternatives. Bridge Therapeutics’ goal is to make the BT-205 compound and other investigational new drug candidates available to millions of patients in which addictive and potentially dangerous full-agonist opioids such as oxycodone and morphine are ineffective and/or unsatisfactory. The company is focused on improving the lives of patients living with chronic pain by developing new approaches to pain management that are safer, more effective, and less addictive. For more information, visit www.bridgetherapeutics.com.
Media Contact: Tara Stultz | 440.225.9595 | tstultz@acmarketingpr.com
by Administrator | May 17, 2017 | News
Interactive patient care leader selects award-winning PR agency to raise awareness in commercial and pediatric hospitals, government healthcare facilities and retail clinics.
SCOTTSDALE, Ariz. (May 17, 2017) Amendola Communications, a nationally recognized public relations, content creation and marketing firm specializing in health care and health information technology (HIT), announced today that it has been selected as the agency of record for Maryland-based GetWellNetwork®, Inc. The partnership began with public relations in late 2016 and expanded earlier this year to include integrated marketing communications to advance greater awareness about the work of GetWellNetwork, the industry’s only true provider of cross-continuum patient engagement solutions.
“Amendola has an award-winning team of public relations and marketing experts and former health IT journalists, all with a wealth of health care technology experience,” said Laura Bramschreiber, vice president of marketing for GetWellNetwork. “Their exclusive focus on health care was an important factor in our decision to partner with them. Amendola was the clear choice given their depth of industry knowledge and connections, as well as their reputation for outstanding client service.”
Bramschreiber continued, “With Amendola’s deep understanding of the market, coupled with their close relationships with key media organizations, the GetWellNetwork story of how we help patients and families take a more active role in their health care journey, is being shared with a wider audience than ever before.”
GetWellNetwork helps leading health care systems create connections with patients in any setting, deliver insights to clinicians in real time, and transform care through an evidence-based model for patient engagement. The company’s open technology integrates with electronic health records and IT applications to extend the value of existing investments and expand the possibilities of care.
“Now that almost every hospital has an electronic health record, it’s about optimizing and improving care delivery. Our team is passionate about driving a deeper understanding in the industry about how GetWellNetwork helps providers use data to create powerful connections to enhance the patient experience and improve health outcomes across the entire care continuum,” said Jodi Amendola, CEO of Amendola Communications. “We look forward to partnering with GetWellNetwork to educate the market about the art of the possible when it comes to delivering truly patient-centered care to every man, woman and child, not just in this country but around the world.”
About GetWellNetwork
GetWellNetwork, Inc. powers patient experience. Our solution, The Patient’s Platform, helps leading health care systems create connections with patients in any setting, deliver insights to clinicians in real time, and transform care through an evidence-based model for patient engagement. Our open technology integrates with electronic health record and IT applications to extend the value of existing investments and expand the possibilities of care. With more than 50 million patient interactions per year, we drive performance improvement, positive outcomes and patient loyalty. Learn more at www.getwellnetwork.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact: Marcia Rhodes | mrhodes@acmarketingpr.com| 602.793.1561
by Administrator | May 9, 2017 | News
Agency insiders give tips to refresh and reenergize content marketing, tradeshows, social media and more
SCOTTSDALE, AZ., May 9, 2017 With more than half of the year still on the horizon, healthcare IT marketers and communicators are evaluating next steps to promote their companies. To jumpstart creative thinking, check out the following series of blog posts from Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency.
“The Four P’s to Think Like a Marketer.” As marketers prepare their budgets, a few perennial questions emerge. Should more of the budget be allocated to content marketing or advertising? On trade shows or public relations? There is no shortage of options vying for the marketer’s dollar, but savvy marketers get that a balanced approach is better than risking most of their budget on a single strategy. With that, a terrific process exists to get the most results out of existing resources.
“Don’t Judge a Book by its Sales: Tips for Making Your Book a Relationship Magnet.” It’s a marketing vehicle tapped by relatively few companies, but a book can attract attention, credibility and leads galore. For executives seeking to establish their thought leadership or steer their way to media attention, penning an authoritative book could be the most direct path they take.
“Content Marketing: Remember to Ask “And Then?” A blog post or video that’s gone viral, a webinar that attracted lots of sign-ups”¦too often these are considered ideal end goals, when what they really should be are the starting points. Wise marketers plan ahead to make sure there’s always a next step in place to guide prospects to the sale.
“Tips for Social Media Success.” A social media presence is almost as important as a brick-and-mortar address, at least from a public relations and marketing standpoint. Yet for many companies, social media remains an enigma, especially with so many social media platforms to learn and navigate. And make no mistake, each does have its own set of best practices. The good news is there are universal guidelines to quickly become a competent practitioner of social media marketing and PR.
“HIMSS is Over, Now What?” Sure, HIMSS is several months in the rear view mirror. But there is still time left to leverage the investment made in the show, and act on the contacts and opportunities that were made to secure analyst coverage, bylines and more.
“The Press Release: Marketing’s Swiss Army Knife.” Just like the Swiss Army knife performs a multitude of functions, so too does the press release. In fact, this staple of public relations turns out to have a surprisingly versatile set of benefits for marketers, from SEO to lead gen. This is in addition to the good public relations and media attention that a strong press release can still generate.
“How to Make the News, Even When You’re Not the Headline.” Companies often hire PR agencies with the intent of getting front page coverage on USA Today or the Wall Street Journal or to star in an in-depth feature in a widely read trade publication. However, such a score rarely happens at the beginning of one’s PR effort; even Steve Jobs had to wait years to become a media darling. However, there are plenty of other ways to garner attention from the press that are of great value to any company.
Amendola’s blog posts cover all things public relations and marketing. A go-to source for communications professionals, the blog publishes on a weekly basis and features over a dozen subject matter experts in every aspect of publicizing and marketing healthcare technology companies.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes, Amendola Communications / mrhodes@acmarketingpr.com
by Administrator | Apr 4, 2017 | News
SCOTTSDALE, Ariz., April 04, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that Meridian Medical Management, a leading provider of revenue cycle, business intelligence, EMR and system integration services for large, multi-specialty physician groups and academic practice plans, has engaged the agency for its content creation services.
“Meridian Medical Management requires an agency that understands our market and produces quality results,” said Bill Stone, executive vice president of sales & marketing for Meridian Medical Management. “We searched for a partner with the ability to elevate and extend our marketing reach. Amendola Communications experience and capabilities in our industry will be of great benefit as we continue to grow and gain market traction.”
With more than 20 years of experience, Meridian Medical Management aids independent medical groups and leading academic medical centers, helping them realize new revenue sources. The company promotes quality and revenue growth initiatives through delivering technology, analytics and revenue cycle services to its customers.
“Meridian Medical Management enables healthcare organizations to optimize their revenue cycle, including identifying new opportunities,” said Jodi Amendola, CEO of Amendola Communications. “Our proven track record in promoting healthcare IT companies will be valuable in getting the word out about Meridian. We are excited to work with Meridian to develop content that will drive their marketing goals.”
The agency will work to elevate the Meridian brand to the forefront of the healthcare revenue cycle and analytics market. Under this agreement, Amendola will be responsible for delivering content demonstrating the thought leadership and expertise of Meridian Medical Management ‘s subject matter experts including blog posts, case studies and other materials.
About Meridian Medical Management
Meridian Medical Management, a portfolio company of The Gores Group, is a leading provider of revenue cycle, business intelligence, EMR and system integration services for large, multi-specialty physician groups and academic practice plans. Leveraging over a decade of experience, Meridian’s team of professionals provides revenue cycle performance, business intelligence and practice growth to some of the most prestigious medical groups in the country. For more information, please visit www.m3meridian.com.
Media Contact: Marcia Rhodes | mrhodes@acmarketingpr.com
