by Administrator | Nov 14, 2023 | News
Leading Healthcare, health tech-focused agency also a finalist for Ragan PR Daily Agency of the Year
SCOTTSDALE, Ariz., Nov. 14, 2023 – Amendola Communications (Amendola), a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, has won three MarCom awards and is a finalist for Agency of the Year in another top awards program.
Amendola won two Platinums and one Gold in the Public Relations category of the MarCom Awards, one of the largest global creative competitions in the world. The first Platinum was for work the agency did on behalf of KeyCare, the nation’s first virtual care platform built with Epic’s EHR platform. Amendola designed and executed a strategic PR plan that successfully launched the startup in a crowded marketplace, including creating sales material, an e-book, news release, and securing multiple interviews and article placements.
“We chose to work with Amendola because their people are great and they have a long track record of success in healthcare,” said Lyle Berkowitz, MD, CEO of KeyCare. “As a new company in a crowded space, we needed to make sure every one of our potential clients knew who we were and how we were different. Amendola came through amazingly well by navigating us through strategy, helping us create fantastic content and ensuring a huge array of placements. As a result, our message is getting across, clients know who we are, and our company is growing tremendously.”
The second Platinum win in MarCom’s PR category was for helping DrFirst launch an awards program to recognize healthcare organizations using technology in innovative ways to improve patient care. Gaining recognition for a new awards program in a field crowded with them required Amendola to call upon its years of experience and solid relationships throughout the industry.
“Our collaboration with Amendola has spanned several years, and their expertise ensured a strong launch for our Healthiverse Heroes Awards, as well as well-deserved attention for the honorees,” said G. Cameron Deemer, CEO of DrFirst.
Amendola won Gold in the PR category for helping Equality Health showcase its value-based care model by writing compelling thought leadership articles and placing them in leading healthcare industry publications.
Amendola also has been named one of four finalists for Ragan PR Daily’s Content Marketing Awards’ prestigious Agency of the Year. This competition honors the most effective and productive teams in public relations and marketing. The winner will be announced at the end of November.
“What a wonderful way to celebrate our 20th anniversary,” said agency CEO Jodi Amendola. “Winning the three MarCom awards and being named a finalist for Agency of the Year is the result of two decades of refining our practices and honing our skills to produce the best possible results for our clients. We’re proud and excited to be recognized for our hard work and dedication and look forward to continued success.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes, mrhodes@acmarketingpr.com
by Administrator | Nov 10, 2023 | News
SCOTTSDALE, Ariz., Nov. 9, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that it has been selected by SnapCare™, an AI-enabled workforce marketplace that serves the entire continuum of care. On the heels of leading SnapCare’s corporate relaunch, which included changing its name and introducing a new business model, Amendola is implementing a comprehensive PR and thought leadership program.
“SnapCare is entering the next phase of its corporate identity and rolling out a new platform that will transform healthcare workforce management. It’s essential that we deliver our message to the right audiences in a thorough and compelling manner,” said Robin Milne, Chief Marketing Officer, SnapCare. “Amendola was a natural choice for its expertise and experience in digital health PR and marketing.”
SnapCare’s tech-enabled platform offers healthcare facilities complete visibility into the ideal talent mix for their unique needs and associated costs. Its workforce solutions significantly improve client savings and efficiencies, minimizing the need for intermediate agencies, returning control to healthcare facilities, and ensuring total transparency in pay and pricing.
According to Jodi Amendola, CEO of Amendola Communications, “It’s no secret that healthcare is struggling with staffing shortages. It’s more than a problem. It is a crisis that will continue to escalate as healthcare workers retire, transition to new roles, or just quit their jobs. We are delighted to introduce SnapCare’s timely and much needed new platform, which offers a unique approach to the problem.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About SnapCare
SnapCare™ is an AI-enabled workforce marketplace that serves the entire continuum of care. Our platform offers healthcare facilities complete visibility into the ideal talent mix for their unique needs and associated costs. We designed our workforce solutions to significantly improve client savings and efficiencies, minimizing the need for intermediate agencies, returning control to healthcare facilities, and ensuring total transparency in pay and pricing. Our pioneering technology and comprehensive services offer a smarter way for facilities to manage their workforce needs and deliver quality patient care.
For more information, visit SnapCare.com and follow SnapCare on LinkedIn and YouTube.
Media contact:
Marcia G. Rhodes, Amendola Communications, mrhodes@acmarketingpr.com
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by Administrator | Jun 6, 2023 | News
Award-winning healthcare PR agency partners with world’s first and only lab insights company to amplify thought leadership and company achievements
SCOTTSDALE, Ariz., June 6, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that Avalon Healthcare Solutions, a leading provider of technology-enabled laboratory benefit management and lab insights solutions, has chosen the firm to amplify client successes, thought leadership, and industry best practices.
“The importance of lab insights to the transition to value-driven care, cost control and improved disease management has been long overlooked,” said Bill Kerr, MD, CEO of Avalon. “We’re teaming with Amendola to raise awareness of our solutions and how they help health plans, clinicians and patients ensure the right test is performed, for the right care at the right cost. We chose Amendola for its deep industry knowledge and media connections and we look forward to collaborating with its experts to further our business.”
Amendola is implementing a comprehensive content marketing, communications, and media relations plan for Avalon aimed at showcasing the company’s value proposition, technology and services, new offerings, accomplishments, customer wins, and industry partnerships.
“This will be my fifth time working with Amendola over the past 20 years,” said Michele Norton, MS, RN, Senior Vice President of Product Marketing at Avalon. “I hire them wherever I go because they are simply the best at what they do. They’re part of my formula for success.”
Welcoming Avalon to the agency roster, Amendola CEO Jodi Amendola said, “It’s so gratifying when former clients bring you on board to help their new companies. Avalon is an exciting partner to work with, not just for its innovative offerings, but because the company has repeatedly been singled out for its exemplary workplace culture and leadership. It is an honor to work with such a thoughtful and forward-looking business.”
Avalon provides healthcare plans with lab benefit management solutions and analytics to better manage lab testing in order to control costs, ensure appropriate treatment protocols, and provide actionable insights for earlier disease detection.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Avalon Healthcare Solutions
Avalon Healthcare Solutions is the world’s first and only Lab Insights company, bringing together our proven Lab Benefit Management solutions, lab science expertise, digitized lab values, and proprietary analytics to help healthcare insurers proactively inform appropriate care, reduce costs, and improve clinical outcomes. Working with health plans across the country, the company covers more than 38 million lives and delivers 8-12% outpatient lab benefit savings. Avalon is pioneering a new era of value-driven care with its Lab Insights Program that captures, digitizes, and analyzes lab results in real-time to provide actionable insights for earlier disease detection, ensuring appropriate treatment protocols, and driving down overall costs.
For more information about Avalon, visit www.avalonhcs.com.
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Media Contact:
Marcia G. Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by Administrator | May 2, 2023 | News
Healthcare, health tech and life sciences-focused agency wins for the second year in a row
SCOTTSDALE, Ariz., May 2, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is proud to announce that it has been named a 2023 Top Small Agency of the Year by Ragan’s PR Daily. Amendola also won the award in 2022.
PR Daily’s Top Agencies Awards recognize firms that conceive and execute outstanding PR and marketing campaigns. The Small Agency of the Year award goes to top agencies with annual revenues between $5 million and $15 million. Winners were selected based on the strength of award entry forms submitted by thousands of agencies from across the globe.
“To be recognized as one of the best small agencies in the world for two consecutive years is simply amazing. These awards were made possible only through the efforts of our outstanding team,” said agency CEO Jodi Amendola. “Like every agency we’ve had to deal with fallout from the pandemic, but we’ve never wavered on our standards or our commitment to delivering the best results for our clients.”
“I have worked with team Amendola for more than 15 years and the reason is simple – it’s all about the results they deliver,” said Greg Miller, Chief Growth Officer, Lumeon. “Team Amendola is fun and easy to work with and what they deliver is much more than just PR. They have deep relationships with industry analysts and journalists, but they also create great articles, content and white papers that get attention, help us build our pipeline and drive opportunities for the sales team.”
Winners of PR Daily’s Top Agencies Awards will be honored at a ceremony and luncheon on June 14 at the Yale Club in New York City.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes, mrhodes@acmarketingpr.com
by Administrator | Apr 4, 2023 | News
Award-winning healthcare PR agency partners with data infrastructure and analytics leader to amplify thought leadership and company achievements
SCOTTSDALE, Ariz., April 4, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that Kalderos, creator of the world’s first Drug Discount Management platform, has chosen the firm to amplify client successes, thought leadership, and industry best practices.
Amendola is implementing a comprehensive PR plan to demonstrate Kalderos’ industry-leading technology and services, new offerings, accomplishments, customer wins, and industry partnerships.
“Drug discount programs are complex and multilayered, creating challenges for manufacturers seeking to reduce revenue leakage and bolster program integrity,” said Brent Dover, CEO of Kalderos. “Through our partnership with Amendola, we look forward to showcasing how Kalderos’ collaborative network enables drug manufacturers, covered entities and payers to remove obstacles to seamless communication for the good of patients. And there is no better agency to do this than Amendola. I have worked with Jodi Amendola and her team at three other companies over a 25-year span and their client service, industry knowledge and top-notch results are what keep me coming back.”
Welcoming Kalderos to the Amendola agency roster, Amendola CEO Jodi Amendola states, “It is an incredible honor to work with the Kalderos team to educate the industry on how Kalderos’ Drug Discount Management solutions enable manufacturers to verify duplicate discounts, mitigate revenue leakage, and provide true data transparency. The company, the platform, and the people are fantastic, and we look forward to sharing their story to help pharma manufacturers manage drug discounts and reduce noncompliance.”
Kalderos recently introduced Kalderos for Manufacturers, a new portal designed exclusively for drug manufacturers to ensure a simplified, more efficient way to process drug discount claims. The new purpose-built product suite will allow manufacturers to better leverage Kalderos’ one-of-a-kind multi-sided platform proven to improve efficiency across drug discount programs.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Kalderos
Kalderos is a data infrastructure and analytics company that created the world’s first Drug Discount Management platform, simplifying drug discount program compliance for all stakeholders. The platform applies sophisticated data models and machine learning to identify and resolve noncompliance, with collaboration-oriented solutions built for both drug manufacturers and covered entities. Based in Chicago, Kalderos was founded in 2016 by a team dedicated to reducing inefficiencies in the U.S. healthcare system, empowering everyone to focus on the health of people. More information can be found at www.kalderos.com.
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Media contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
by Administrator | Mar 14, 2023 | News
Healthcare, health tech and life sciences-focused agency recognized by PRWeek for Best in Health Innovation PR campaign and Gartner for Small Idea, Big Impact podcast launch
SCOTTSDALE, Ariz., March 14, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is proud to announce that it has been singled out by two professional organizations for outstanding work performed on behalf of clients.
Amendola has been named a finalist in the 2023 PRWeek Healthcare Awards in the Best in Health Innovation category. Amendola designed and led a PR strategy to raise awareness within the healthcare industry of Talkdesk, a provider of contact center software. PRWeek’s awards showcase and celebrate the best campaigns, projects, agencies, in-house teams and individuals across the fast-growing healthcare and pharmaceutical PR sectors.
The agency also is a finalist in the Gartner Marketing and Communications Awards in the Small Idea, Big Impact category for its work on behalf of Medicomp Systems, a provider of diagnostically connected patient data solutions. Amendola worked with Medicomp to create and launch the popular Tell Me Where IT Hurts podcast, which has helped the client reach a wider audience and develop deeper relationships within the healthcare community. The Gartner Awards are a global, annual program to recognize leading marketing and communications professionals and initiatives that have achieved real, measurable business outcomes.
Winners of both competitions will be announced May 24.
“Recognition from our peers is always wonderful,” said agency CEO Jodi Amendola. “Even more importantly, each of the initiatives recognized by the judges made a market-moving difference for our clients, and that’s what we’re most proud of.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes, mrhodes@acmarketingpr.com
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