The Crucial Role of Marketing in Supporting Healthcare Sales Teams
Healthcare is complicated and constantly evolving. From navigating strict regulations to addressing diverse stakeholders, healthcare sales teams operate in an increasingly competitive and nuanced environment. Fortunately, marketing teams can play an essential role in...
AI is NOT a Healthcare PR Strategy
https://www.youtube.com/watch?v=nBQZmlUWhR4 What does our very own Grace Vinton say about AI? “AI is not a healthcare PR strategy.” But Grace also shares where she believes AI can fit in. Check out what she has to say in this VLOG!
Building Trust in Healthcare Technology: Communication Strategies for Startups
In healthcare technology, trust isn't just a marketing goal—it's the foundation of success. While established healthcare brands leverage decades of reputation, startups face the unique challenge of building credibility from scratch in a sector where mistakes can have...
Most-Read Blog Posts of 2024 Reflect Readers’ Desire for Mirth and Writing Tips
Now that we’re well into 2025, I thought it would be interesting to look back at the most-read blog posts of 2024. My theory about these popular posts is that they reflect the concerns, curiosities and goals of the larger population of that time … or it could just be...
Help Us Help You: Building a Successful PR Partnership
A strong partnership with a public relations (PR) agency offers numerous benefits to companies by generating attention and interest that draws in new employees, industry partners, and, most importantly, customers. More and more companies are realizing the value of...
3 Tips for Writing Better Case Studies
Case studies represent an opportunity for companies to present potential customers with a real-world story of how their products and services helped an actual customer solve a common industry-wide problem. Whether the customer’s positive outcome involved greater...
Life365 Health Selects Amendola for Integrated PR/Marketing Program to Promote Virtual Care Solutions
SCOTTSDALE, Ariz., Jan. 28, 2025 – Amendola Communications (Amendola), part of Supreme Group, announced today that it has been selected by Life365 Health, a leading developer of virtual care technology solutions that enable healthcare delivery at home, to implement a...
Healthcare Marketing and PR: Best Practices From the Supreme A-Team
One of the great pleasures of my job is watching members of the Amendola team – the A-Team – demonstrate their knowledge and expertise about public relations and marketing. I see this during staff meetings, on calls with clients and prospective clients, and in the...
Red Rover Health Partners with Amendola for PR Program to Promote EHR Integration Platform
SCOTTSDALE, Ariz., Jan. 14, 2025 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced that it has been selected by Red Rover Health, which enables healthcare providers to integrate...
New Year’s Resolutions for Improving Your Company’s Messaging
The start of any year is an ideal time for healthcare companies to review and, if necessary, revise their brand messaging. The industry moves fast, and the message that resonated in January may be gathering mold a few quarters later. Or a healthcare company may want...
Should Brands Be on Bluesky?
In the days following the Nov. 5 election, former X users flocked to the new social media platform Bluesky. Their descriptions upon arrival made them sound like refugees who’d fled a war-torn country and found sanctuary. Bluesky, they said, is everything Twitter used...
The ABCs and the 3 Ps of Media Interviews
Anyone who has spent any time in healthcare can tell you that there is never any shortage of companies touting how their products are, “revolutionary” or “next gen.” We’ve all heard it: “This solution will transform healthcare into a Garden of Eden! Lower costs!...
Supreme Group Acquires Amendola, an Award-Winning Healthcare, Health Tech and Life Sciences PR and Marketing Agency
Fifth acquisition joins growing platform of world-class health-focused businesses WEST CHESTER, PA AND SCOTTSDALE, AZ, Dec. 4, 2024—Supreme Group today announced its strategic acquisition of Amendola Communications (Amendola), a recognized leader in providing...
Jodi Amendola Shares Expert Insights
Jodi Amendola writes a regular column for the Forbes Agency Council. Click here to see her latest insights, or browse by topic to go directly to some of her past pieces. Feb 18, 2025 Evolving Your PR Program In Times Of Change Jan 21, 2025 Why Storytelling Is...
In the News: Jodi Amendola on PR and Marketing
Check out these recent interviews with Amendola’s founder Jodi Amendola that delve into what’s trending in healthcare, health tech and life sciences PR and marketing, including hot tips on what it will take to succeed in today’s challenging market. ➡ HISTalk...
Why Cutting PR During a Down Economy Is a Risky Move for Businesses
If a cruise ship is taking on water, you can bet that the passengers hope the cruise line has adequately invested in lifeboats. Public relations (PR) in a down economy is no different. Companies that continue to devote resources to PR during downturns can emerge with...
PR’s Dynamic Duo: Thought Leadership and Content Marketing
When these two titans join forces, your brand can’t lose In the fast-paced world of PR, two heavyweights reign supreme – thought leadership and content marketing. These two strategies are often seen as the Batman and Robin of the marketing world, each with its unique...
Tips for Creating High-Converting Lead Magnets
A lead magnet is an attractive offer to get leads and collect contact information. It's essential for reaching and building relationships with potential customers. Lead magnets offer something valuable to your audience and may take the form of eBooks, whitepapers,...
A Fireside Chat on the Evolving Landscape of Healthcare Marketing and Industry Events
https://youtu.be/pljQlL9JPBE Jodi Amendola, CEO of Amendola Communications and Greg Miller, vice president of business development at Carta Healthcare sit down for a fireside chat to discuss navigating the evolving landscape of healthcare marketing and industry...
LinkedIn Growth is a Marathon, Not a Sprint: Long-Term Strategies to Elevate Your Presence (and Your Company’s!)
LinkedIn has evolved beyond a simple job-hunting platform—it’s now a powerful tool for building professional influence and enhancing corporate brands. But we oftentimes can forget that building a strong presence on the platform is a marathon, not a sprint. Sure, it’s...
Media Interview Preparation: Prior Proper Planning Prevents Poor Performance
You’ve done the hard work of crafting a public relations strategy, researching the right media targets, and pitching the story to journalists. Reporters have responded positively to your pitches and are interested in setting up interviews to learn more about your...
Got Data? Use It!!
One often overlooked yet powerful tool in a marketer's arsenal is data. By leveraging data effectively, marketers can create compelling narratives that resonate with both journalists and decision-makers. Too often, marketing relies on generic value propositions and...
Carta Healthcare Selects Amendola to Promote Its AI-driven Data Abstraction Technology
SCOTTSDALE, Ariz., Aug. 22, 2024 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, today announced that it has been selected to implement a national public relations, content and social...
Do You Suffer from Fear of a Simple Sentence?
I love the NFL draft, and not just because I’m a Cleveland Browns fan for whom the draft offers an annual opportunity to indulge in wishful thinking about next season. I love the draft because it’s when sportswriters and analysts strain to produce synonyms for words...
The Cardinal Rule of Social Media: It’s Not All About You
We all understand that the role of a corporate marketing department, among other things, is to promote its company, educate potential customers, and strengthen the company’s brand image – with the ultimate goal of driving higher sales. Most marketers know how to...
When Slow is the Way To Go in PR and Marketing
My colleague Philip Anast recently shared some advice from the Wall Street Journal via the Advisory Board regarding situations “where it’s better to slow down at work.” Let’s be honest: In the hyper-paced world of healthcare public relations and marketing, where...
Why Press Releases Should Tell Stories
Hey, want to hear an announcement from my company? Or, Hey, want to hear a story? Which got your attention? If you’re human, it was probably the latter. We are hardwired to listen to and learn from stories. From the earliest days of painting on cave walls through...
Amendola Wins Three Platinum Awards in Hermes Creativity Competition
SCOTTSDALE, Ariz.—June 27, 2024 – Amendola Communications today announced it has won three top Hermes Creative Awards, demonstrating the company’s solid commitment to delivering outstanding results for its healthcare and health IT clients. The Hermes Creative Awards,...
Reflecting Back, Looking Forward: Amendola Marks 20th Anniversary
As I look back at two decades of running a successful PR and marketing agency, I can draw two conclusions: Predicting the future is impossible, but preparing for it is a necessity. That’s not the contradiction it first appears to be. Twenty years ago, it was the dawn...
From EHRs to AI: Amendola Celebrates 20 Years Helping Clients Drive Healthcare Transformation
Agency launches new brand identity, logo and website to celebrate expanded offerings and continued commitment to client service SCOTTSDALE, Ariz.—June 20, 2024—Amendola is marking its 20-year anniversary as a full-service PR and marketing agency focused on...
Stop Being Boring! Healthcare B2B Storytelling With Humor and Humanity
Sometimes you say what everybody is thinking. And when that happens, the reaction can be tangible and immediate. I was a member of a panel at the recent HIMSS conference and was talking about misinformation. At one point I observed, “Healthcare has a B2B problem, but...
Peerbridge Health Chooses Amendola for Public Relations Program to Educate Market on Remote Heart Failure Detection
SCOTTSDALE, Ariz., April 23, 2024 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, today announced that it has been selected to implement a national PR program by Peerbridge Health,...
The Best Rule in AP Style is About Animals with Names
As a dutiful student and practitioner of public relations, corporate communications, and journalism, I have become intimately familiar with AP style – like it or not. For example, I know that “Wi-Fi” is for some reason capitalized at all times and hyphenated...