The Benefits of “Earned” Analyst Relations

There is still a misconception that persists among many PR and marketing professionals today that analyst briefings are not worth doing unless their organization has a paid subscription with the analyst firms. We often find that analyst relations is one of the first...

How to Get Your Startup Covered by the New York Times

In my 12+ years working with CEOs of healthcare technology startups, I can count on a single hand the number of opening discussions that didn't include this phrase: "We want to be in the New York Times." The expectation among tech entrepreneurs that the nation's...

VIDEO MARKETING: IF YOU’RE NOT DOING IT, YOU’RE MISSING OUT

Our own Matt Schlossberg was quoted in the article below, which originally ran on www.acefitness.org. Written by Carrie Myers "Everyone is doing it," says Jimmy Craig, M.A., video marketing and viral expert and co-founder of MethodLoft, LCC, based in Boston, Mass....

HIMSS 2016: Running in Vegas

Attention runners, joggers and power-walkers early morning is a fantastic time to hit the famous Vegas Strip! According to Melissa Farrell of the group Las Vegas Runners, if you get out early enough before HIMSS, you can run along the Strip without worrying about...

HIMSS 2016: Tips for Staying Healthy from the Amendola Team

It's a physical and mental marathon. It's five straight days of being on point, on message, and on your feet. It's HIMSS and to help you survive it, here are some tips from the team at Amendola, who have years of HIMSS conferences under our belt. Michelle Noteboom,...

Maximize Media & Analyst Interviews at HIMSS

It's hard to believe that HIMSS is next week. In addition to meetings with new business prospects and partners, networking, and reunions with friends and former colleagues, you can maximize your HIMSS experience by arranging media and analyst interviews during the...

Amendola Unveils Redesigned Website

Article originally published by AXBigMedia. Public relations firm Amendola Communications, which specializes in healthcare and health information technology (HIT), redesigned its website to create an immediately meaningful experience for visitors. Along with...

Leveraging Video for Your PR/Marketing Strategy

In 2010, the PR Director of the health IT association I worked for asked me to shoot video of staff and members. I did a double-take. I was a managing editor. Magazine articles, case studies, blog posts, Newsletters, books if you needed prose, I was your guy. But...

Hacking HIMSS – Secrets from a HIMSS Insider

Matt Schlossberg spent more than seven years at HIMSS where he wore many publishing and marketing communications hats. Now at Amendola, Matt and the team have created a guide to HIMSS16 full of insider insight into how to make a big splash at our industry's biggest...

Amendola’s PR Roadmap to HIMSS Success

Let's face it, no matter how carefully you plan, there will still be some last minute work to get ready for HIMSS. The key is to minimize how much will be last minute! Plan to succeed by using Amendola's suggested timeline for core PR activities before, at and after...

Amendola’s “PR in a Box”

Amendola's portfolio of event PR and marketing services help our clients execute successful media campaigns at HIMSS. Our most popular services listed below comprise a complete and effective package for promoting your company at HIMSS but you can pick and choose and...

Amendola Communications Rebrands MedSave USA

Client's new name, ArroHealth, reflects rapid trajectory to front of market for risk adjustment and HEDIS services Amendola Communications (AC), a nationally recognized and award- winning public relations, content creation and marketing firm specializing in healthcare...