Why Are You Reading This?
News Flash: There is a lot of written content on the web. That means it is challenging to grab a reader's attention and even more difficult to hold it. One study, from way back in 2014, found online readers generally click away after 15 seconds. Five years and...
Time to Spring Clean Your PR Strategy
The sun is shining, the birds are chirping, and the flowers and trees are blooming. It's that time of the year when I think about Spring cleaning, especially living in Atlanta where everything inside and out is covered in pollen. As I was dusting my entire house last...
Air Methods Engages Amendola for Full-Service PR, Content, Marketing & Digital Strategy and Execution
SCOTTSDALE, Ariz., May 7, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has announced it has been selected as the outsourced marketing and PR partner for Air Methods, the leading...
It’s not you. It’s your brand. Is brand ambiguity stunting your sales growth?
Over the last fifteen years, I've participated in more corporate messaging workshops than can be counted. Inevitably, at a certain point during the workshop, the facilitator will ask the collective group: "Who ARE we?" Typically, the marketing leaders are quick to...
Get Your Marketing and PR Programs Ready for Summer
Healthcare IT public relations agency Amendola Communications offers three ideas to help keep marketing and PR programs filled with energy and enthusiasm SCOTTSDALE, Ariz., April 24, 2019 As we near the end of spring, we're reminded that vacation season is just around...
So You Just Landed a Venture Capital Investment and Want Some Media Coverage
Closing a venture capital (VC) investment is a big deal for any young company. After all, less than 1 percent of all U.S. companies receive VC money. A VC investment represents market validation. An experienced group of industry veterans has decided that your company...
Think of Your Upcoming Summit as the Next Blockbuster Release
You've invested substantially in your upcoming trade shows, congresses, conferences or summits (collectively referred to as "summits" in this blog piece). Speaker submission forms. Sponsorships. Booth-install, technology and set-up. Videos. Meeting spaces. Air fare....
Holon Solutions Taps Amendola to Advance its Standing as the Leading Liberator of Healthcare Data
Healthcare PR agency to expand Holon's reach through media relations and marketing SCOTTSDALE, Ariz., April 16, 2019 - Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today that Holon Solutions...
Please, No More “No Comments”
By now it should be settled: when confronted by an inquiring reporter, never ever respond with "No comment." Just don't, no matter how uncomfortable a question makes you. As others before me have emphatically noted there is no faster way to make a reporter instantly...
Maximizing the Value of PR Placements
The big day has finally arrived. After rearranging schedules, sweating out interviews or writing deadlines, and walking the line between "persistent" and "pest" your PR placement has seen the light of day. Huzzah! (I am bound and determined to bring back "huzzah" as...
How a Book Distilling War Strategies through the Ages Can Inform Your Approach to PR
In the months following the fall of Saigon and America's exit from Vietnam, military personnel at the U.S. Naval War College studied the classics to find answers to the humiliating defeat, according to John Lewis Gaddis, Yale professor, historian and author of the...
Programmatic Advertising The New Drip Campaigns
Earlier this month, eMarketer covered research from Dun & Bradstreet about the growth of programmatic marketing and how it will influence account-based marketing. Interestingly, 63% of B2B marketers in the research were using programmatic buy in their efforts and...
Central Logic Engages Amendola for Strategic PR and Marketing Strategy and Services
Healthcare agency to build thought leadership and share of voice for transfer center solutions company SCOTTSDALE, Ariz., March 19, 2019 Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today...
Why Sales Is Content Marketing’s Best Friend (and the Importance of Being a Good Buddy)
If you're a content marketing professional who is anything like me, I feel for you. But let's set that aside for the moment. If you're a content marketer, you might be overlooking one of the best sources of intel regarding how your target audience talks and just as...
Your Agency Partner Team Extension or Another Vendor?
You went through the rigorous process to find a new agency partner. Whether it was for lobbying, communications, marketing or website development, this process took you and your team time. Now you have them onboard what next? How do you optimize your relationship to...
So You Want to Be in the Wall Street Journal
Most PR professionals have had this happen to them at one point or another. You're in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, "What would be a home run for the PR program?" The answer comes back, "A...
VisiQuate Engages Amendola for Strategic PR, Marketing and Content Program
Award-winning health IT agency to elevate thought leadership for top healthcare business analytics solutions leader SCOTTSDALE, Ariz., Feb. 26, 2019 Amendola, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has...
Health Care or Healthcare? Here’s the Answer You Won’t Find in an AP Stylebook
Marketing, advertising and PR professionals know that words matter. And many companies are tweaking their internal and external communications to better reflect their mission and values. That might mean talking about those who work for you as "team members" to better...
Five Tips for Working with your PR Writer
As a PR writer, I often ghostwrite bylined articles for clients. These articles typically involve interviewing the CEO or another thought leader at the company so I can gather information for a first draft. But they are also helpful for giving me a sense of the...
The HIMSS Networking Advice I Wish I Would Have Had Two Decades Ago
With HIMSS19 right around the corner, my team and I are excited about networking with current and prospective clients, reconnecting with old friends and colleagues, and facilitating meetings with the best healthcare and health IT media and analysts in the business....
Media Interview Preparation 101
Some executives dedicate ample time and effort to media interview preparation studying the journalist's previous coverage, developing carefully considered talking points while others, not so much. Guess which ones are typically more pleased with the outcomes of their...
HIMSS19 Educational Session Recommendations from Amendola, Healthcare IT’s Top PR/Marketing Agency
Clients' technologies to shine brightly at largest health IT event of the year SCOTTSDALE, Ariz. Feb. 6, 2019 Innovative technologies from Amendola health IT clients will be highlighted in a number of key educational sessions presented by the clients' end users at...
Getting To Your Happy Place at HIMSS19
HIMSS19 is fast approaching and for a successful conference, you are likely already planning and preparing. The Amendola team is in full swing preparing clients for the big show in Orlando, from product announcements, media kit development and booth collateral to...
Alliance for Better Health Engages Amendola Communications for Marketing Services
PR and marketing firm to help the organization communicate its goal of transforming the care delivery system SCOTTSDALE, Ariz., January 29, 2019 Amendola, a nationally recognized, award-winning health care and technology public relations and marketing agency, is...
Guidelines for a Darn Good Press Release Headline
Editors and journalists get a ridiculous number of press releases in their inbox every day. It isn't just this week's news that a press release completes with it's releases from prior weeks, being re-sent and re-packaged to find new coverage. It's a tough, competitive...
Amendola Communications Top 10 Blog Posts of 2018
Amendola Communications' blog is designed to share our knowledge of public relations and marketing communications, but also to help other marketing professionals gain an understanding of how PR can and should be integrated into their campaigns. Based on our blog's...
Making HIMSS19 Count
This year's HIMSS Annual Conference & Exhibition (aka HIMSS19) in Orlando will be my eleventh seven as a HIMSS staffer and four as a public relations liaison for vendor clients. The HIMSS Annual Conference has become the NFL of health IT there is no real offseason...
Creating a Holistic Content Strategy
I have a confession. I truly believe in the underlying meaning of cliches: What doesn't kill you makes you stronger. All that glitters isn't gold. Read between the lines. But my favorite is that content is king. To me, the content and the strategy for leveraging it...
Client Planning Should Resemble Meticulous Preparations for the Lewis and Clark Expedition
In Stephen Ambrose's book "Undaunted Courage," readers learn about the courageous Lewis and Clark Expedition, and the advanced planning and preparation that went into such a grand, historic adventure. It got me thinking just how important a fraction of such planning...
The 4 Essential Components of a Strong Case Study
While every tool in the PR arsenal from press releases to bylines offer value in generating attention, a strong case study has the potential to stand above the rest as a real-world example of how a vendors' product helped a customer solve a vexing business problem. A...
Keeping Up with Changes to the AP Stylebook
The writing "Bible" for public relations is the AP stylebook. Anytime a PR professional (or anyone writing for media publication for that matter) is unsure of what to do, such as whether to capitalize an executive's title in a press release, a quick glance at the...
5 Unexpected and Cool Revelations About My Career in PR
I'm at that point in my career in PR as an agency account director that I can take a clear-eyed stock of what my job is really like and entails. I'm fascinated by some of the main characteristics I don't think they'd necessarily be noted in a class on PR, yet they are...
What Kind of PR Client Are You?
Many young organizations seeking to amplify their marketing and communications initiatives look to a public relations agency to help augment existing sales and marketing initiatives. But PR is not a one-size-fits-all discipline and it isn't limited to media relations,...