PR Pros and Marketers: Take On Your Toughest Challenges with These Tips from Amendola
Healthcare and Health IT full service agency Amendola Communications shares insights on preventing and mitigating a crisis, ending a publicity dry spell and proving that PR and marketing work SCOTTSDALE, Ariz., July 30, 2019 PR and marketing aren't for the faint of...
[Your Business Name] Powered by Communication
We've always heard that communication is key, but in today's world it's not only key it can make or break a business. Nearly every minute of every workday we are communicating whether it's internally with coworkers or trying to close the next big deal with a business...
HMS Engages Amendola to Drive Expansion Through PR and Media Relations
SCOTTSDALE, Ariz., July 23, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has announced it has been selected as the public relations and media relations partner for HMS, a leading...
Crisis Management Why Your Plan Should Include More Than Just Managing the Crisis Itself
Turn on the news today and you realize that crises come in multiple forms. Scandals, data breaches, natural disasters and public health concerns are just the tip of the iceberg. The importance of having an actionable, tested plan with holding statements is well...
6 “Tells” to Determine If You’re Ready for an Interview-Driven PR Program
It all sounds good in theory. The CEO, VP of sales, chief marketing officer, or some other higher-up decides that the key to boosting sales, raising funding, or driving some other positive business event is to launch an interview-driven PR program. "We need our...
HIT PR Veteran Jodi Amendola Named Finalist on PR News
2019 Top Women in Healthcare Awards SCOTTSDALE, Ariz. July 9, 2019 Amendola Communications founder and CEO Jodi Amendola has been named a finalist for the PR News Top Women in Healthcare for 2019 award. The prestigious award recognizes the most innovative women in...
New hire press releases: Is anyone listening?
Anyone who's been in the media, marketing or communications industries has likely seen hundreds. If you're an ex-reporter-turned-PR-guy like me, then you've no doubt seen thousands. Unfortunately, I'm not talking about performance bonuses or letters of adoration from...
Selecting the Right PR and Marketing Agency: Is Bigger Better?
When it comes to finding the right PR and marketing agency, is bigger better? It depends who you ask. Early in my career as an agency leader, I was surprised that it was Amendola's largest Fortune 500 clients who most clearly understood and could articulate the...
Trade Shows and Events: Four Ways to Improve Your ROI
Whether you personally believe trade shows are the land of opportunity or merely a relic of a bygone era where primitive being skulked through the aisles without the benefit of a smartphone, there is no question that they are still a fact of life for many of us. In...
DisposeRx Engages Amendola for Strategic PR, Content, Social Media and Marketing Strategy and Services
Healthcare agency to elevate PR and marketing program for drug disposal company SCOTTSDALE, Ariz., June 11, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing firm, announced today that...
The Science of Marketing and Public Relations
You got approval for a $3 million marketing budget from the C-suite. While that may sound small to some and exorbitant to others the one guarantee is the marketing team will be required to "prove their value" after the money is spent. Unlike some other departments who...
Reverse Engineer Your Story-Telling
A couple of years ago, a client of mine who launched a health IT startup, marveled at the number of healthcare entrepreneurs who came up with a cool idea and then went in search of a market for it. In most cases, he told me, this approach found them struggling to find...
Why Are You Reading This?
News Flash: There is a lot of written content on the web. That means it is challenging to grab a reader's attention and even more difficult to hold it. One study, from way back in 2014, found online readers generally click away after 15 seconds. Five years and...
Time to Spring Clean Your PR Strategy
The sun is shining, the birds are chirping, and the flowers and trees are blooming. It's that time of the year when I think about Spring cleaning, especially living in Atlanta where everything inside and out is covered in pollen. As I was dusting my entire house last...
Air Methods Engages Amendola for Full-Service PR, Content, Marketing & Digital Strategy and Execution
SCOTTSDALE, Ariz., May 7, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has announced it has been selected as the outsourced marketing and PR partner for Air Methods, the leading...
It’s not you. It’s your brand. Is brand ambiguity stunting your sales growth?
Over the last fifteen years, I've participated in more corporate messaging workshops than can be counted. Inevitably, at a certain point during the workshop, the facilitator will ask the collective group: "Who ARE we?" Typically, the marketing leaders are quick to...
Get Your Marketing and PR Programs Ready for Summer
Healthcare IT public relations agency Amendola Communications offers three ideas to help keep marketing and PR programs filled with energy and enthusiasm SCOTTSDALE, Ariz., April 24, 2019 As we near the end of spring, we're reminded that vacation season is just around...
So You Just Landed a Venture Capital Investment and Want Some Media Coverage
Closing a venture capital (VC) investment is a big deal for any young company. After all, less than 1 percent of all U.S. companies receive VC money. A VC investment represents market validation. An experienced group of industry veterans has decided that your company...
Think of Your Upcoming Summit as the Next Blockbuster Release
You've invested substantially in your upcoming trade shows, congresses, conferences or summits (collectively referred to as "summits" in this blog piece). Speaker submission forms. Sponsorships. Booth-install, technology and set-up. Videos. Meeting spaces. Air fare....
Holon Solutions Taps Amendola to Advance its Standing as the Leading Liberator of Healthcare Data
Healthcare PR agency to expand Holon's reach through media relations and marketing SCOTTSDALE, Ariz., April 16, 2019 - Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today that Holon Solutions...
Please, No More “No Comments”
By now it should be settled: when confronted by an inquiring reporter, never ever respond with "No comment." Just don't, no matter how uncomfortable a question makes you. As others before me have emphatically noted there is no faster way to make a reporter instantly...
Maximizing the Value of PR Placements
The big day has finally arrived. After rearranging schedules, sweating out interviews or writing deadlines, and walking the line between "persistent" and "pest" your PR placement has seen the light of day. Huzzah! (I am bound and determined to bring back "huzzah" as...
How a Book Distilling War Strategies through the Ages Can Inform Your Approach to PR
In the months following the fall of Saigon and America's exit from Vietnam, military personnel at the U.S. Naval War College studied the classics to find answers to the humiliating defeat, according to John Lewis Gaddis, Yale professor, historian and author of the...
Programmatic Advertising The New Drip Campaigns
Earlier this month, eMarketer covered research from Dun & Bradstreet about the growth of programmatic marketing and how it will influence account-based marketing. Interestingly, 63% of B2B marketers in the research were using programmatic buy in their efforts and...
Central Logic Engages Amendola for Strategic PR and Marketing Strategy and Services
Healthcare agency to build thought leadership and share of voice for transfer center solutions company SCOTTSDALE, Ariz., March 19, 2019 Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today...
Why Sales Is Content Marketing’s Best Friend (and the Importance of Being a Good Buddy)
If you're a content marketing professional who is anything like me, I feel for you. But let's set that aside for the moment. If you're a content marketer, you might be overlooking one of the best sources of intel regarding how your target audience talks and just as...
Your Agency Partner Team Extension or Another Vendor?
You went through the rigorous process to find a new agency partner. Whether it was for lobbying, communications, marketing or website development, this process took you and your team time. Now you have them onboard what next? How do you optimize your relationship to...
So You Want to Be in the Wall Street Journal
Most PR professionals have had this happen to them at one point or another. You're in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, "What would be a home run for the PR program?" The answer comes back, "A...
VisiQuate Engages Amendola for Strategic PR, Marketing and Content Program
Award-winning health IT agency to elevate thought leadership for top healthcare business analytics solutions leader SCOTTSDALE, Ariz., Feb. 26, 2019 Amendola, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has...
Health Care or Healthcare? Here’s the Answer You Won’t Find in an AP Stylebook
Marketing, advertising and PR professionals know that words matter. And many companies are tweaking their internal and external communications to better reflect their mission and values. That might mean talking about those who work for you as "team members" to better...
Five Tips for Working with your PR Writer
As a PR writer, I often ghostwrite bylined articles for clients. These articles typically involve interviewing the CEO or another thought leader at the company so I can gather information for a first draft. But they are also helpful for giving me a sense of the...
The HIMSS Networking Advice I Wish I Would Have Had Two Decades Ago
With HIMSS19 right around the corner, my team and I are excited about networking with current and prospective clients, reconnecting with old friends and colleagues, and facilitating meetings with the best healthcare and health IT media and analysts in the business....
Media Interview Preparation 101
Some executives dedicate ample time and effort to media interview preparation studying the journalist's previous coverage, developing carefully considered talking points while others, not so much. Guess which ones are typically more pleased with the outcomes of their...