Jodi Amendola writes a regular column for the Forbes Agency Council. Click here to see her latest insights, or browse by topic to go directly to some of her past pieces.
Podcasts are an excellent opportunity for executives to raise their thought leadership profiles, but a successful podcast appearance requires planning and preparation.
While AI can generate some great-looking, easy-to-read content, as you dig deeper, you may find that flaws in the information make it nearly useless for your project.
Many organizations already have more than enough content for their marketing efforts. What they do not have is a strategy for using it in multiple ways and repurposing it to realize the full value.
If you have great knowledge and ideas to share with your industry, and you convey them well (and often), you, too, can win the battle for the hearts and minds of customers and prospects.
Check out these recent interviews with Amendola’s founder Jodi Amendola that delve into what’s trending in healthcare, health tech and life sciences PR and marketing, including hot tips on what it will take to succeed in today’s challenging market.
Jodi Amendola, CEO of Amendola Communications and Greg Miller, vice president of business development at Carta Healthcare sit down for a fireside chat to discuss navigating the evolving landscape of healthcare marketing and industry events. They explore the changing dynamics of conferences like HIMSS, HLTH, and ViVE, emphasizing the importance of aligning event participation with business objectives and target audiences. The conversation delves into effective strategies for leveraging social media and digital channels to enhance brand awareness, build relationships, and drive growth, all while highlighting the value of a focused and resource-conscious approach in today’s competitive market.
Amendola Communications CEO honored in ‘Entrepreneurs’ category for leadership in healthcare, digital health and life sciences communications amid pandemic
SCOTTSDALE, Ariz. – July 28, 2021 – Amendola Communications is thrilled to share the news that CEO Jodi Amendola has received PR News’ “Top Women in PR 2021” accolades in the “Entrepreneurs” category. Jodi [headshot available here] and her fellow award recipients will be honored at a virtual gala at 3 p.m. ET today.
The “Top Women in PR Awards” recognizes the inspiring, innovative and supportive women making an impact not only for their companies, but within the PR industry as a whole.
Marcia Rhodes, vice president of Amendola Communications, nominated Jodi for the honor.
“Over the past 8 years that I’ve worked for Amendola, I’ve seen Jodi continue to build her full-service agency into a leader in healthcare, health IT and life sciences public relations, marketing and social media. I’m impressed every day by Jodi’s drive, enthusiasm, humility and humanity. Jodi’s flexibility, initiative and business skills enabled Amendola to grow even during the height of the COVID-19 pandemic, even as many agencies were experiencing massive layoffs. She is a great leader, PR and marketing professional, mentor and friend.”
Throughout her career, Jodi has been driven by a desire to change healthcare for the better and for everyone. Combined with a razor-sharp industry acumen, this vision has served as the foundation for the success of Amendola Communications during the past 18 years. She has grown the agency to include a staff of 25 and approximately 50 national PR, marketing, digital marketing, content marketing and social media clients.
Under Jodi’s leadership, Amendola Communications has continually evolved its strategic approach. As early as the mid-2000s, she foresaw the need for an integrated model that provides clients with holistic public relations and marketing programs. Today, each client campaign is built upon a foundation of analytics and metrics with a multi-faceted program consisting of public relations, marketing, digital marketing, SEO, paid search management and/or paid social. In an ever-changing industry, Jodi has remained a trusted resource for healthcare IT analysts and editors, who depend on her agency for high-quality client interviews, articles and case studies.
Even amid the pandemic in 2020, Amendola Communications continued to experience business success, largely due to some quick pivots of Jodi’s business model focused on helping Amendola’s clients who were adapting their healthcare, health IT and life sciences products and services to help fight the pandemic and keep people healthier.
“I’m honored to receive this PR News award along with many other outstanding women,” Jodi said. “My secret to success is really very simple—I believe in hard work, authenticity and giving back. I hire great people who share my passion for healthcare and for changing the world around us, one client at a time.”
To read more about what has inspired Jodi Amendola personally and professionally, please see recent articles in Authority Magazine and Forbes.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead-gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best known brands, as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
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Media Contact:
Marcia G. Rhodes, Amendola Communications, 480.664.8412 ext. 15, mrhodes@acmarketingpr.com
Amendola Communications CEO recognized in the “Leader” category for her outstanding achievements in building a high-performing PR and marketing agency
SCOTTSDALE, Ariz., May 19, 2020 Ragan Communications confirmed what most healthcare and health IT companies (and her employees) already know when it recognized Jodi Amendola in the “Leaders” category in its inaugural “Top Women in Communications” Awards.
Ms. Amendola was honored for her achievements in leading Amendola Communications to become an award-winning, “go-to” agency for PR and marketing within the healthcare and health IT industries. The agency has consistently developed award-winning campaigns and programs for start-ups, mid-tier and large industry organizations, and has helped take multiple clients to initial public offerings, merger and acquisition or other positive financial outcomes.
“I am thrilled to receive this recognition from Ragan, but none of it would be possible without our great clients and the outstanding team we have built,” said Amendola, who is CEO of her eponymous agency. “When I first started Amendola Communications there were just three of us working out of a spare bedroom. It was hard to imagine then that one day we would have 25 brilliant PR and marketing professionals spread across every
region of the country and more than 40 of the top healthcare and health IT companies on our client roster. It’s been an incredible journey so far, and the best is yet to come. I am grateful and humbled to receive this award, and to stand with so many other tremendous women leaders.”
Ragan’s Top Women in Communications Awards are presented annually to women who are making a significant impact in their day-to-day job and career, advancing the profession while accelerating growth for their organizations. A Top Woman in Communication inspires she is fearless and an indefatigable player in the game. To qualify in the Leader category, the nominee must lead with conviction and empathy, and have a team that looks up to her.
Amendola Communications has been on a hot streak this awards season. The agency recently had three client campaigns earn recognition in the 2019 MarCom Awards, and won “Campaign of the Year” for its work with client Health Catalyst in the Business Intelligence Group 2019 Public Relations and Marketing Excellence
Awards.
About Amendola Amendola is an award-winning national public relations, marketing communications, digital and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit acmarketingpr.com and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes, Amendola Communications, mrhodes@acmarketingpr.com
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