by Jodi Amendola | Aug 9, 2019 | News
POST WRITTEN BY
Jodi Amendola
Jodi Amendola is CEO of Amendola, an award-winning healthcare and technology public relations and marketing agency based in Scottsdale, AZ.
Ah, social media. Has any invention ever been simultaneously so loved and so hated?
The dream, of course, is that social media connects us all in a community of understanding and shared experiences. We hope that others will share their experiences and connection to our brand and that their followers will do the same. It does happen sometimes. But there’s also a darker side to all that sharing — one that businesses must be aware of.
We’ve all heard stories about how viral videos (think: United Airlines) or other posts on major social platforms can damage an organization’s reputation. What starts out small can quickly gain momentum, and all of a sudden, you have a very visible PR crisis on your hands. …
by admin | Feb 5, 2018 | Blog
We’re always excited when one of our own steps out from behind the scenes to grab the spotlight. In this episode of “What’s My Tagline?” from HealthcareNOW Radio, host Carol Flagg interviews Amendola Communications CEO (and self-described HIT Connector) Jodi Amendola. Jodi, of course, was recently named one of PR News’ Top Women in PR for 2017.
Over the course of the 27 minute discussion, Jodi shares her personal story on how she got started in healthcare IT, how Amendola Communications came to be one of the top healthcare IT PR firms in the country, and how the industry has changed from the early days of print, when it could take three months for a story to appear, to the 24 x 7 news cycle of today.
She then goes into detail on how to be successful exhibiting and speaking at HIMSS – including the planning that goes into it and the follow-up needed to maximize the benefits afterward. Jodi also shares some specific examples of how AC clients have been successful in reaching their target audiences, whether those are prospects, journalists, or analysts. The interview ends with Jodi sharing her look ahead to what 2018 will bring. Definitely worth a listen!
