Katlyn Nesvold is a seasoned healthcare public relations and social media strategist. Most recently, Katlyn led public relations, social media, and customer relations for Spok, where she built and maintained relationships with key health IT media, while growing the organization’s social media traffic by more than 200 percent. During her time with the company, she also worked closely with customers to tell their success stories through earned media placements, case studies, webinars, presentations, testimonials, and videos.
Prior to Spok, Katlyn spent nearly seven years leading PR and digital at a healthcare company where she successfully helped position the organization as an industry leader by telling compelling service-based stories through earned media, along with launching many initiatives for the brand including activating social media influencers, optimizing the website and overseeing video production.
Katlyn started her career at the world-renowned Mayo Clinic, where her passion for healthcare began while working in public affairs to secure earned media coverage for the health system. She also has experience working at Minneapolis-based PR firms serving both B2C and B2B clients. A natural storyteller, Katlyn believes business-to-business marketing is really business-to-human marketing, and her professional strategy follows suit. A strategist and an executor, she loves to dig into analytics to infuse metric-based decisions into her plans.
She is a member of the Public Relations Society of America, a founding member of Together Digital and volunteers her public relations expertise to many causes near and dear to her heart in the special needs and pet rescue communities. She has a bachelor’s degree in mass communications, with an emphasis in public relations and a minor in marketing.
Most of Katlyn’s free time involves chasing after her three young children, taking care of her two senior dogs and spending time with her husband. As a family, they love to explore all Minneapolis has to offer and travel to warm weather destinations in the winter. Her personal hobbies are working out on her Peloton bike, tending to her veggie garden, landscaping, live music, drinking too much Starbucks and unsuccessfully resisting the urge to constantly redecorate.
