Maddie is a four-year Amendola team member who leverages digital metrics, organic social media strategy, and graphic design for Amendola’s client base. Maddie excels in developing and implementing data-driven strategies across the media landscape that drive engagement and foster brand loyalty. She is skilled in providing clients with a deep understanding of their share of voice against their competitors and is equipped with strategies to increase awareness through targeted campaigns and engaging content. Her approach to visual storytelling and social media management has consistently delivered outstanding results for clients across healthcare, health tech, and pharma. Passionate about staying ahead of healthcare and digital trends, Maddie continues to leverage her skills to help businesses grow and thrive across the fast-paced media landscape.
Prior to joining Amendola, she worked at a boutique communications agency in Austin, Texas where she first discovered her passion working in PR. She gained insights into brand management, B2C marketing, event planning for lifestyle brands, and other aspects of PR. While in college, Maddie combined her passion for dance and strategic communications to execute a successful strategic social media, marketing and communications plan for an Austin dance studio. By leveraging her skills, she helped the studio grow its brand awareness regionally and expand the business.
Maddie holds a Bachelor of Science in advertising and a minor in business from The University of Texas at Austin.
Every morning before work, you can find Maddie either on her Peloton bike or taking a long walk. Based in Texas, she enjoys listening to live music, cheering on the Texas Longhorns, and more recently, learning how to grill.
