by Administrator | Sep 13, 2016 | News
SCOTTSDALE, Ariz., Sept. 13, 2016 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that it has been selected as the agency of record for Connecture (Nasdaq: CNXR), a provider of web-based information systems used to create health insurance marketplaces. Amendola will effectively serve as the company’s public relations arm, leveraging its many relationships with industry media and analysts to broadly publicize Connecture’s brand, solutions and thought leaders, and aggressively pursue top-tier speaking and award opportunities.
“Amendola comes highly recommended to Connecture as the health IT industry’s premier public relations agency,” said Stephanie Meyer, Connecture’s Chief Marketing Officer. “We’re looking forward to putting those assets to work for us.” The agency will provide full account management, media relations, content for earned media placements and other PR and marketing resources to establish the Connecture brand at the forefront of the healthcare insurance marketplace.
Publicizing an emerging trend in the payer market
The influx of millions more insured consumers has arrived in tandem with what is shaping up to be a permanent, but still evolving trend in the healthcare payer market more tailored health and financial coverage. Connecture offers carriers, brokers and employers an intuitive platform they can use to create a personalized benefits shopping experience for their own targeted audiences.
“Connecture develops technology that helps consumers achieve health and financial security and make informed, intelligent choices about their healthcare and ancillary coverage,” said Jodi Amendola, CEO of Amendola Communications. “Offering tools that enroll millions of consumers in such plans helps healthcare achieve its holy grail of better outcomes at a lower cost an exciting message that Amendola can’t wait to publicize.”
About Connecture
Connecture (NASDAQ: CNXR) is a leading web-based consumer shopping, enrollment and retention platform for health insurance distribution. Connecture offers a personalized health insurance shopping experience that recommends the best fit insurance plan based on an individual’s preferences, health status, preferred providers, medications and expected out-of-pocket costs. Connecture’s customers are health insurance marketplace operators such as health plans, brokers and exchange operators, who must distribute health insurance in a cost-effective manner to a growing number of insured consumers. Connecture’s solutions automate key functions in the health insurance distribution process, allowing its customers to price and present plan options accurately to consumers and efficiently enroll, renew and manage plan members. www.connecture.com
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact: Marcia Rhodes | mrhodes@acmarketingpr.com
by Administrator | Aug 11, 2016 | News
Jodi Amendola, CEO of Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), has been invited to the board of the Arizona Chapter of the Health Information Management Systems Society (AzHIMSS).
Amendola will serve as chair of the AzHIMSS Marketing & Communications Committee, which supports the communication and outreach needs of the chapter. In this role, she will oversee all communications activities, including managing the website, promoting events, coordinating with other chapter committees and performing outreach to existing and prospective chapter members.
“We are very excited to have Jodi working with the AZ HIMSS Chapter board! Her expertise will help us elevate the chapter to a greater level,” said Laura Young, president, AzHIMSS.
“I’m thrilled to have the opportunity to volunteer alongside other leaders in the Arizona HIT community to make our HIMSS chapter successful,” Amendola said. “Amendola Communications has been part of this robust HIT community since its founding in 2004. It will be a privilege for me to strengthen relationships with other leaders in this space and to build new relationships through my work with the chapter.”
Working with AzHIMSS is the latest opportunity for Amendola to give back to the healthcare community. She was also recently asked to serve as a judge for the 2016 Healthcare Marketing IMPACT Awards sponsored by Advertising Age and Modern Healthcare.
Amendola has delivered high-impact public relations and marketing campaigns for the healthcare and HIT industries for more than 25 years. She is an active member of the National Charity League, Inc., and has served on numerous boards including the Arizona Friends of Foster Children Foundation and the X2 Health Network, a non-profit exclusive executive women’s health network.
To download Jodi’s photo, click here.
Tweet This: Jodi Amendola (@jamendola) invited to Arizona HIMSS Board http://bit.ly/2bd5lDo | #PR #healthIT #Marketing @AZHIMSS
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact:
Marcia Rhodes |mrhodes@acmarketingpr.com
by Administrator | Feb 23, 2016 | News
Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), has redesigned its website to create an immediately meaningful experience for visitors. Along with information about Amendola’s services and capabilities, the new site showcases the agency’s broad portfolio of successful client campaigns, plus incisive, insider advice for healthcare and technology organizations seeking to effectively communicate their message.
Following website best practices, Amendola’s new site emphasizes visual impact over text-heavy content, and features distinctive graphics and a color palette of rich ambers and other desert hues in a nod to Amendola’s Arizona headquarters.
Thought leadership advice from PR and marketing veterans
Just in time for HIMSS, Amendola’s free guide “Hacking HIMSS: Your Guide to Conquering the Annual Conference & Exhibition” and free eBooklet “Can I Quote You On That? Becoming a Media Interview Rock Star” are both available for download at the new website. Additionally, the new site includes a weekly blog from Amendola’s team of public relations and marketing veterans on all topics related to delivering an effective message in the healthcare and healthcare technology arena.
A platform for agency’s client work
An experienced agency, Amendola has a long track record of success and a portfolio of referenceable client work to prove it. The new site includes a prestigious collection of Amendola’s PR, marketing and creative work for clients like Health Catalyst, The Joint, Greater New Orleans Health Information Exchange, Bernouilli, Recondo and many others. A library of case studies outlining Amendola’s successful campaigns for public relations, marketing, content marketing, social media and strategic counseling initiatives is also on the new site.
“Every facet of Amendola’s redesigned website was created with the visitor in mind, from the eye-pleasing layout to easy access to samples of our work and a blog that answers the questions we most consistently hear from clients and the industry-at-large,” stated Jodi Amendola, CEO of Amendola Communications.
Visit Amendola’s new website at www.acmarketingpr.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation for times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s A Team, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact:
Marcia Rhodes, Regional Managing Director | mrhodes@acmarketingpr.com
by Administrator | Dec 1, 2015 | News
IT veteran is latest creative talent to join agency’s “A-Team”
Amendola Communications, a nationally-recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced today that Michelle Ronan Noteboom has joined the agency’s team of creative talent in the role of senior content and account director. Noteboom will manage and provide PR and marketing content for multiple high profile national accounts to drive brand awareness and introduce new programs, products, and services.
Noteboom spent seven years as an independent contributor for HIStalk and HIStalk Practice writing under the name of “Inga” and leading the online publication’s explosive growth in sponsorship support. She was also a freelance writer and marketing communications specialist for various healthcare IT publications and vendors, including Healthcare IT News, HL7 Standards, The Health Care Blog, healthfinch, and HCS. Previously Noteboom spent 22 years in healthcare IT sales and sales management with Misys Healthcare Systems. She holds a BA in Economics from the University of Texas at Austin and an MBA from Texas State University.
Agency CEO, Jodi Amendola said, “We have always made it a priority to hire top talent but Michelle’s celebrity-like notoriety is a huge win. We are very excited to leverage her industry acumen, superior writing and strategic input. She will make a great addition to our team of seasoned HIT PR and marketing pros. Our clients are ecstatic.”
“I’ve long admired Jodi and her team of professionals, who are among the best in the healthcare IT industry,” said Noteboom. “While I have loved being a freelancer, I am excited for the opportunity to learn new skills and grow my expertise with the help of the talented Amendola staff, who have impressed me with their commitment to delivering outstanding content and marketing and PR services on behalf of Amendola’s prestigious client base.”
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team”, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Media Contact: Jodi Amendola, CEO, Amendola Communications | jamendola@ACmarketingPR.com
by Administrator | Aug 25, 2015 | News
Amendola to increase awareness of Availity’s revenue cycle and health plan solutions
Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), announced that it has been selected as the public relations and content marketing agency of record for Availity, LLC.
Headquartered in Jacksonville, Fla., Availity is the nation’s largest, most trusted real-time health information network serving health plans and providers. As the healthcare industry shifts to a value-based model of care, Availity’s next-generation solutions will lead the way in fostering meaningful, datarich collaboration between payers and providers. The company’s advanced clearinghouse, revenue cycle management, and patient access/web portal services enable its customers to drive measurable and meaningful organizational improvements.
“I’m delighted to have retained Amendola as our public relations partner,” said Molly Miles, Vice President of Marketing at Availity. “Having worked with Amendola in the past, I know that Availity, our clients, and our thought leaders will be well-represented in the marketplace. With their expertise in the HIT industry, Amendola will highlight Availity’s growing network effect and the tremendous value we bring to the health plan and provider communities.”
Under the terms of the agreement, Amendola will deliver a comprehensive and aggressive public relations and content development program for Availity focused on traditional and innovative solutions to generate market visibility. The Amendola team will also provide ongoing strategic counsel on market developments and messaging to support media and analyst relations, as well as speaker and award initiatives.
“It’s an exciting time in healthcare technology, and Availity has a great story to tell,” said Jodi Amendola, CEO of Amendola Communications. “Their network has grown substantially over the last five years and their technology solutions are creating a new level of health plan-provider collaboration, which has become so critical during this shift to value-based care. We believe that our deep knowledge of the health care IT industry can position the Availity story and the many success stories of their customers strategically in the market.”
About Availity, LLC
As an industry-leading, HITRUST-certified health care information technology company, Availity serves an extensive network of health plans, providers, and technology partners nationwide through a suite of dynamic products built on a powerful, intelligent platform. Availity integrates and manages the clinical, administrative, and financial data needed to fuel real-time coordination between providers, health plans, and patients in a growing value-based care environment. Facilitating over 7 million transactions daily, Availity’s ability to provide accurate, timely, and relevant information is vital to the financial success of its clients.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s A Team, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
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