by Administrator | Jan 16, 2024 | News
Amendola Communications founder and CEO an honoree in the Leaders category for breaking new ground in healthcare, health tech public relations and marketing
SCOTTSDALE, Ariz., Jan. 16, 2023 – Jodi Amendola, CEO and founder of Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is an honoree in the 2023 Ragan’s Top Women in Communications Awards in the Leaders category.
The prestigious awards program honors the outstanding women who have redefined the boundaries of communications, shining a spotlight on their exceptional achievements and celebrating their valuable contributions to the industry. The Leaders category recognizes inspiring women who lead with confidence and empathy and have earned the admiration of their teammates.
Jodi Amendola is a pioneer in healthcare, health IT, and life sciences public relations and marketing. Twenty years ago, her mission to improve healthcare led her to start her own agency, Amendola Communications. She has grown the agency to a team of 25 account directors, media relations and social media pros, writers, and execs who are known in the market as the “A-Team” for the stellar client service and exceptional, measurable results they achieve for the agency’s 50 clients.
“I’m honored to be recognized by such a prestigious awards competition,” Amendola said. “On a personal note, I would like to extend my gratitude to all the women who have played essential roles in my own career development, serving as mentors, coaches, friends, and advocates. I’ve taken those learnings to build an organization of senior-level team members who are proud of the work they do, and clients who keep coming back because of the results we achieve for them. In fact, nearly 90% of our client base represent multi-year and repeat clients.”
Ragan will honor the women making the list at a special awards gala in New York City on Feb. 28 and in special editorial programming.
The award marks a great showing for the agency during the past year. In 2023, Amendola won two Platinum awards and one Gold in the Public Relations category of the MarCom Awards, one of the largest international creative competitions in the world. The agency also was honored recently in Ragan PR Daily’s Content Marketing Awards’ Agency of the Year, which recognizes the most effective and productive teams in public relations and marketing.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes, mrhodes@acmarketingpr.com
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by Administrator | Dec 12, 2023 | News
Award-winning, full-service health IT agency to help educate hospitals, physicians’ practices on using technology to deliver exceptional patient care
SCOTTSDALE, Ariz., Dec. 12, 2023 – With cybersecurity attacks keeping healthcare CIOs up at night, Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is pleased to announce that Anatomy IT has selected the firm for strategic PR services. Amendola will promote Anatomy IT’s important role guiding healthcare organizations in the use of technology and cybersecurity solutions.
Amendola is implementing a comprehensive PR plan to demonstrate Anatomy IT’s industry-leading technology and services, new offerings, accomplishments, customer wins, and industry partnerships.
“Amendola came highly recommended to us for its unrivaled healthcare and health IT PR knowledge, bench strength and media relationships,” Anatomy IT CEO Frank Forte said. “They hit the ground running and have already delivered amazing results. We look forward to a long and successful partnership.”
Agency CEO Jodi Amendola said: “Anatomy IT enables mid-size healthcare organizations to realize the same information technology efficiency and scalability benefits as large healthcare systems at a fraction of the cost. We are excited to promote its important initiatives and differentiators to the marketplace to showcase Anatomy IT’s unrivaled healthcare IT and cybersecurity expertise that enable healthcare providers of all sizes to deliver exceptional patient care.”
Anatomy IT has consistently demonstrated its ability to adapt and innovate with its comprehensive platform, including managed IT, cybersecurity, cloud, value-based care services, HIPAA compliance, and strategic IT planning. Recently, Anatomy IT was recognized on the prestigious Inc. 5000 list of the fastest-growing private companies in America for 2023.
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About Anatomy IT
Anatomy IT helps healthcare providers deliver exceptional patient care through technology and cybersecurity solutions. With 30+ years of experience, we understand healthcare organizations’ unique risks, opportunities, and challenges. Anatomy IT is one of the largest and fastest-growing healthcare IT companies, partnering with over 1,750 clients serving 38,000 healthcare staff nationwide, including ASCs, physician groups, and hospitals.
Media Contact: Marcia G. Rhodes for Amendola, mrhodes@acmarketingpr.com
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by Administrator | Nov 14, 2023 | News
Leading Healthcare, health tech-focused agency also a finalist for Ragan PR Daily Agency of the Year
SCOTTSDALE, Ariz., Nov. 14, 2023 – Amendola Communications (Amendola), a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, has won three MarCom awards and is a finalist for Agency of the Year in another top awards program.
Amendola won two Platinums and one Gold in the Public Relations category of the MarCom Awards, one of the largest global creative competitions in the world. The first Platinum was for work the agency did on behalf of KeyCare, the nation’s first virtual care platform built with Epic’s EHR platform. Amendola designed and executed a strategic PR plan that successfully launched the startup in a crowded marketplace, including creating sales material, an e-book, news release, and securing multiple interviews and article placements.
“We chose to work with Amendola because their people are great and they have a long track record of success in healthcare,” said Lyle Berkowitz, MD, CEO of KeyCare. “As a new company in a crowded space, we needed to make sure every one of our potential clients knew who we were and how we were different. Amendola came through amazingly well by navigating us through strategy, helping us create fantastic content and ensuring a huge array of placements. As a result, our message is getting across, clients know who we are, and our company is growing tremendously.”
The second Platinum win in MarCom’s PR category was for helping DrFirst launch an awards program to recognize healthcare organizations using technology in innovative ways to improve patient care. Gaining recognition for a new awards program in a field crowded with them required Amendola to call upon its years of experience and solid relationships throughout the industry.
“Our collaboration with Amendola has spanned several years, and their expertise ensured a strong launch for our Healthiverse Heroes Awards, as well as well-deserved attention for the honorees,” said G. Cameron Deemer, CEO of DrFirst.
Amendola won Gold in the PR category for helping Equality Health showcase its value-based care model by writing compelling thought leadership articles and placing them in leading healthcare industry publications.
Amendola also has been named one of four finalists for Ragan PR Daily’s Content Marketing Awards’ prestigious Agency of the Year. This competition honors the most effective and productive teams in public relations and marketing. The winner will be announced at the end of November.
“What a wonderful way to celebrate our 20th anniversary,” said agency CEO Jodi Amendola. “Winning the three MarCom awards and being named a finalist for Agency of the Year is the result of two decades of refining our practices and honing our skills to produce the best possible results for our clients. We’re proud and excited to be recognized for our hard work and dedication and look forward to continued success.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
Media Contact:
Marcia G. Rhodes, mrhodes@acmarketingpr.com
by Administrator | Nov 10, 2023 | News
SCOTTSDALE, Ariz., Nov. 9, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that it has been selected by SnapCare™, an AI-enabled workforce marketplace that serves the entire continuum of care. On the heels of leading SnapCare’s corporate relaunch, which included changing its name and introducing a new business model, Amendola is implementing a comprehensive PR and thought leadership program.
“SnapCare is entering the next phase of its corporate identity and rolling out a new platform that will transform healthcare workforce management. It’s essential that we deliver our message to the right audiences in a thorough and compelling manner,” said Robin Milne, Chief Marketing Officer, SnapCare. “Amendola was a natural choice for its expertise and experience in digital health PR and marketing.”
SnapCare’s tech-enabled platform offers healthcare facilities complete visibility into the ideal talent mix for their unique needs and associated costs. Its workforce solutions significantly improve client savings and efficiencies, minimizing the need for intermediate agencies, returning control to healthcare facilities, and ensuring total transparency in pay and pricing.
According to Jodi Amendola, CEO of Amendola Communications, “It’s no secret that healthcare is struggling with staffing shortages. It’s more than a problem. It is a crisis that will continue to escalate as healthcare workers retire, transition to new roles, or just quit their jobs. We are delighted to introduce SnapCare’s timely and much needed new platform, which offers a unique approach to the problem.”
About Amendola
Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.
About SnapCare
SnapCare™ is an AI-enabled workforce marketplace that serves the entire continuum of care. Our platform offers healthcare facilities complete visibility into the ideal talent mix for their unique needs and associated costs. We designed our workforce solutions to significantly improve client savings and efficiencies, minimizing the need for intermediate agencies, returning control to healthcare facilities, and ensuring total transparency in pay and pricing. Our pioneering technology and comprehensive services offer a smarter way for facilities to manage their workforce needs and deliver quality patient care.
For more information, visit SnapCare.com and follow SnapCare on LinkedIn and YouTube.
Media contact:
Marcia G. Rhodes, Amendola Communications, mrhodes@acmarketingpr.com
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by Administrator | Aug 9, 2023 | Blog
The media times, they are a-changin’.
With much-needed apologies to Bob Dylan, we are indeed in the midst of a “historic media transformation,” which has created “unprecedented challenges” for leaders and executives across virtually all industries, according to the Harvard Kennedy School.
In an era of political, technological, and social upheaval that has led to disinformation and mistrust, “convincing data and compelling ideas are no longer enough for leaders to prevail in the public square,” according to the Kennedy School.
To cite just one data point that illustrates changing attitudes about media, consider a recent survey from Pew Research Center. The survey found that young adults (aged 18 -29) trust information from social media sites (50%) almost as much as information from national news (56%). This stands in sharp contrast to adults aged 65 and over, with 67% trusting information from national news and just 20% trusting social media.
The healthcare industry is not immune to these seismic changes. For example, digital health companies play a pivotal role in helping transform the industry by making healthcare more efficient and accessible, while improving patient outcomes. Unfortunately, many organizations struggle to rise above a cluttered marketplace to truly make an impact.
However, a comprehensive PR approach can represent the difference between a digital health company getting noticed and falling through the cracks.
“An effective PR strategy helps organizations get noticed in a packed, multifaceted field like healthcare and find their niche through relevant content and thought leadership,” said Yancey Casey, senior account director. “It also helps address the complex challenges unique to healthcare, such as regulatory and ethical issues, and to communicate the benefits and risks of using healthcare technology.”
“PR helps digital health founders increase their visibility and reach a wider audience, ultimately driving more engagement and adoption of their services and solutions,” added Marcia Rhodes, vice president.
Amendola’s public relations experts bring decades of combined experience and expertise in helping healthcare companies navigate the constantly changing digital media landscape. The following are some best practices shared by our thought leaders.
Stake out a clear position in the market: “Digital health is a crowded media landscape, and having a clear positioning can help a company cut through the clutter,” said Mardi Larson, senior account director. “Be sure to revisit positioning documents regularly – quarterly if possible. Digital health is moving at a rapid pace with new players and new technologies being launched daily, morphing the space at each step, and the fast-paced evolution can impact these foundational communication materials.”
Spread the PR message through multiple channels: “Using a combination of written content, media interviews and social media, PR professionals can showcase the expertise of leaders, their awareness of new trends, their insights on how new trends are impacting the industry, and their predictions for future trends,” said Michelle Noteboom, senior account and content director. “By positioning the organization and its executives as trusted and well-informed industry leaders who are prepared for on-going innovation, PR teams can help build a company’s credibility, attract new partners and clients, and foster customer trust and loyalty.”
Prioritize trust and transparency: “The skepticism surrounding AI has arisen almost as swiftly as the technology itself, compelling stakeholders to navigate through many AI-related claims, some of which may lack precision,” said Janet Mordecai, senior account director. “Drawing from interactions with clients seeking to distinguish themselves amidst the din of AI skepticism, a pivotal strategy has been the creation of lucid and concise messages that address how AI is being used to obtain and integrate patient data in compliance with existing regulations and ultimately transform care. A focused and unwavering public relations strategy is essential to building trust and should center on transparency about a company’s AI technology, processes, and applications.”
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