by Administrator | Mar 15, 2017 | News
Scottsdale, Ariz. March 15, 2017 Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that Zynx Health, a market leader in providing evidence- and experience-based clinical improvement solutions and part of the Hearst Network, has selected Amendola Communications as its agency of record. Amendola will provide a broad range of public relations and content services that promote Zynx Health as a pioneer and innovator in the delivery of clinical solutions that improve the quality, safety and efficiency of healthcare.
“The Amendola team has impressed us with their in-depth knowledge of the healthcare IT space, as well as their commitment to going that extra mile to meet our needs, such as helping to secure a recent interview with the industry-leading blog, HIStalk,” said Kevin Daly, president of Zynx Health. “Not only has Amendola represented Zynx Health before but one of our executive management team members has worked with Amendola at two companies with stellar results. We are confident that they are the right partner to help us create excellent content and achieve our PR goals as we launch new solutions into the marketplace.”
Amendola Communications will provide broad public relations and marketing services, including media research, media and analyst relations, and the generation of top-tier awards and speaking opportunities. The agency will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of Zynx Health’s subject matter experts, including bylined articles, blog posts, press releases and other materials.
“Zynx is a KLAS-recognized leader in healthcare IT based on their long history of delivering evidence-based clinical decision support solutions that improve patient safety and the delivery of quality care,” said Jodi Amendola, CEO of Amendola Communications. “We’ve worked with Zynx in the past and we look forward to promoting its new leadership team as thought leaders/visionaries as the company continues to enhance and expand its portfolio of solutions that help reduce variations in clinical care, financial performance, and clinician documentation.”
Zynx Health was founded around a mission to improve the quality, safety, and efficiency of healthcare. For more than 20 years, Zynx Health has empowered thousands of healthcare organizations and clinicians to align their clinical decision support, strategies, and workflows around the standardization and infusion of evidence-based vital information and experience-based best practices. Over the years, Zynx Health has earned numerous awards for its products and was recently named the 2017 KLAS Category Leader for Clinical Decision Support Order Sets.
About Zynx Health
Zynx Health, part of the Hearst Health network, provides healthcare professionals with vital information and processes that guide care decisions and reduce complexity across the entire patient journey in a way that leads to healthier lives for all. Zynx is a pioneer and market leader in evidence- and experience-based clinical solutions that help health systems improve patient outcomes, financial outcomes, clinical engagement and technology performance. With Zynx Health, healthcare organizations exceed industry demands for delivering high-quality care at lower costs under value-based reimbursement models. To learn more, visit zynxhealth.com or call 855.367.ZYNX.
About Hearst Health
The Hearst Health network includes FDB (First Databank), Zynx Health, MCG, Homecare Homebase, MedHOK, Hearst Health International, Hearst Health Ventures and the Hearst Health Innovation Lab (www.hearsthealth.com). The mission of Hearst Health is to help guide the most important care moments by delivering vital information into the hands of everyone who touches a person’s health journey. Each year in the U.S., care guidance from the Hearst Health network reaches 84 percent of discharged patients, 177 million insured individuals, 60 million home health visits, and 3.1 billion dispensed prescriptions.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact: Michelle Ronan Noteboom | 512,426.2870 | mnoteboom@acmarketingpr.com
by Administrator | Feb 14, 2017 | News
SCOTTSDALE, Ariz., February 14, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, is pleased to announce that it has been selected as the agency of record for Clarify Health Solutions. Amendola will utilize a broad range of public relations and content services to promote Clarify Health’s belief that real-time care guidance powered by predictive analytics can orchestrate the far better healthcare journeys that we all deserve.
“Clarify Health’s mission is to improve healthcare and make a meaningful impact through our unique real-time care traffic control system,” said Jean Drouin, MD, CEO and co-founder of Clarify Health. “We searched for an agency that would serve as a partner and foster broad awareness and industry connections. Amendola shares our ambitions and has the knowledge and experience to help us reach our goals as we grow.”
Clarify Health has built a breakthrough digital care guidance system that seamlessly integrates powerful analytics, artificial intelligence, real-time patient navigation and smart workflows. Its analytics platform currently processes over 200 million records to illuminate the care and practices of over three million patients and a million physicians. Using AI to surface actionable insights and identify issues before they occur, Clarify supports clinicians and hospitals in delivering more precise and personalized care that is also more affordable. Clarify Health brings together committed and passionate colleagues with backgrounds in big data and AI engineering from financial services together with extensive clinical operations expertise.
Amendola will work with Clarify Health to increase brand awareness and thought leadership by delivering its core value proposition to target audiences, drawing on its deep industry knowledge and significant media relationships in healthcare IT. Amendola will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of Clarify Health’s subject matter experts.
“Value-based care has broad implications for the healthcare industry and creates opportunities for companies that can execute on a vision to improve healthcare delivery,” said Jodi Amendola, CEO of Amendola Communications. “Our knowledge of the healthcare IT space and proven track record of elevating clients will be instrumental in helping Clarify Health reach its PR objectives. We are excited to work with their team.”
About Clarify Health
Clarify Health Solutions believes that patients and those who care for them deserve far better care. Clarify Health works to improve the lives of patients and their caregivers by delivering an innovative real-time care guidance platform that enables more satisfying, better outcome, higher value healthcare. The Clarify Health digital platform seamlessly integrates powerful analytics, artificial intelligence, real-time patient navigation and smart workflows to proactively guide patients and their caregivers through personalized care journeys. Providers and payers receive faster, more actionable insights to deliver more delightful care. Clarify Health brings together committed and passionate colleagues with backgrounds in big data and AI engineering from financial services together with extensive clinical operations expertise. For more information, please visit http://www.clarifyhealth.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact | Marcia Rhodes | mrhodes@ACMarketingPR.com
by Administrator | Jan 17, 2017 | News
Thought leadership and brand awareness program aims to help more clinicians worldwide
Scottsdale, Ariz.Jan. 17, 2017 Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that it has been chosen as the agency of record by Medicomp Systems, a physician-driven provider of contextual patient data solutions. Amendola is executing public relations, social media and content marketing strategy and programs for Medicomp, with a focus on thought leadership.
“As we began planning for 2017, we realized that we needed a strategic partner to help us share the powerful story of not only what we offer for healthcare providers but also how it makes a real difference for clinicians and patients on a daily basis. We chose Amendola because of the team’s industry expertise and ability to deliver not just unique ideas but also meaningful results starting in week one,” said David Lareau, chief executive officer at Medicomp. “Amendola came highly recommended to us by several sources and we could not be happier with their strategic guidance and tactical execution.”
Medicomp’s Quippe suite of solutions is designed to mirror physicians cumulative knowledge and experience and transform complex arrays of medical information into structured, clinically relevant data at the point-of-care. The company’s innovative technology enables healthcare organizations of any size throughout the world to enhance care quality, workflow efficiencies and regulatory compliance.
Quippe helps healthcare organizations to optimize their existing electronic medical records (EMR) and provide better information for clinicians, while also improving clinical documentation and increasing clinician productivity. Leading hospitals and health systems such as Phoenix Children’s Hospital, as well as over 100,000 users/day, rely on Medicomp’s clinician-designed technology to improve the quality and efficiency of care delivery.
“Medicomp’s solutions enhance the usability of EMRs, which have long been a source of dissatisfaction for clinicians and the hospital administrators who field their complaints. Now, rather than replacing an entire EMR installation, healthcare organizations can make it better by providing the right information at the right time for clinicians,” said Jodi Amendola, CEO at Amendola. “We’re excited to partner with Medicomp to promote a technology that helps clinicians to deliver top-quality patient care because that’s what we believe healthcare is all about.”
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team”, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
About Medicomp Systems
In 1978, Medicomp Systems pioneered its patented MEDCIN© Knowledge Engine, co-designed with physicians, to transform disorganized, complex arrays of medical information into structured, clinically relevant data at the point-of-care. Leveraging its flagship engine, Medicomp’s Quippe suite of solutions uniquely delivers longitudinal patient information within a problem-oriented clinical view, mirroring the way physicians think and work to drive optimal patient outcomes. Quippe also includes wizard-based documentation functionality, which integrates into existing clinical workflows and EHRs, enabling health systems to further enhance EHR usability. With Quippe, healthcare organizations of all sizes can satisfy quality measures and regulatory compliance, increasing physician productivity while effectively positioning themselves for future market demands. Today, leading hospitals and health systems such as Phoenix Children’s Hospital and over 100,000 users/day rely on Medicomp’s proven domain expertise and clinician-designed technology to improve the quality and efficiency of care delivery. For more information, please visit http://www.medicomp.com/.
by admin | Jan 3, 2017 | News
Agency insiders share tips for getting noticed at HIMSS, securing coverage by the New York Times and more
SCOTTSDALE, Ariz., Jan. 3, 2017 Healthcare IT companies seeking strategic tips and advice for their 2017 public relations efforts can start by checking out a series of blog posts from Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency. In brief, here are Amendola’s top posts of 2016 covering a range of topics from how to land national press to leading your company out of a healthcare PR crisis.
“Be a Media Darling.” A media darling is someone who knows how to engage the media by delivering pithy sound bites that reporters love and audiences remember. Being engaging not only helps build your brand, it keeps you high on a reporter’s list of go-to sources as well. Here is an example of how being quotable got Amendola’s client, Chris Bowen, chief privacy and security officer at ClearDATA, mentioned in USA Today. In the article, It’s East vs West in Healthcare, Bowen said, “Sometimes it’s not as comfortable as you think, straddling a barbed-wire fence like that.” Here’s a tip: Before your next scheduled media interview, write down the key message you want to convey. Then go the extra step of formulating a sound bite.
“How to Get Your Startup Covered by The New York Times.” The Times coverage of healthcare IT seems to consist almost entirely of IBM Watson Health (it helps to be one of the world’s great brands) and of large health insurance and pharmaceutical companies. Conspicuously absent from their coverage is your average startup with a Series A round in the low 8-figures, and two or three marquis clients who may or may not be willing to talk to the press. The odds of such a company getting ink in the New York Times are slightly worse than the odds of being struck by lightning while speeding. And yet, sometimes, under the right circumstances and with the right preparation lightning does strike. Case in point: Amendola client Zipongo, a three-year-old San Francisco-based startup with about 50 employees, $10 million in funding, and one brilliant idea.
“Getting Noticed at HIMSS: Four Insider Tips from Industry Journalists.” With 125 credentialed press floating among a sea of 43,000-plus attendees and over 1,300 HIMSS exhibitors, rising above the noise takes hard work, tactical planning, and a little bit of luck to land the coverage your company desires. So how can you make the most out of your HIMSS investment and improve your chances of getting noticed among press, analysts, and ultimately, potential customers? We asked four respected healthcare IT journalists what advice they would give to attending vendors to maximize their efforts, remain relevant, and stand out among an overly “transformative,” “disruptive,” “innovative,” and “solution”-saturated HIMSS conference world.
“7 Factors for Finding Your Agency Soul Mate.” Selecting a PR agency is much like selecting a spouse. It’s an intimate relationship; we often talk with our own clients several times a day on the phone and email, so we know how important it is for agencies and their clients to “click.” As for finding this perfect PR match, it’s a lot like real life dating. With 25 years of experience running an agency, our founder and CEO Jodi Amendola has identified a foolproof vetting process with 7 key factors.
“What HIT Writing Needs is More Cowbell.” If the headline to this blog post made you smile, conjuring up visions of Will Farrell in a shirt two sizes too small and Christopher Walken being, well, Christopher Walken, it proved an important point: At the end of the day, clinicians and HIT leaders put their pants on one leg at a time just like everyone else. Even if they don’t make hit records once their pants are on. Yes, there is a time to be serious and straightforward, such as in a journal article or a white paper. But in many other materials, a reference to pop culture, common quotes or other more consumer-oriented areas can put just the right amount of cowbell into your message.
Vlog: “How to Handle a Media Crisis.” In this video blog listen to Marcia Rhodes, Regional Managing Director at Amendola Communications, explain why preparing a PR crisis plan is as important as having a fire escape route.
“The Rise of Sponsored Content Or Is It Content Marketing Or Is It Native Advertising?” These terms have some subtle and not-so-subtle distinctions they are anything but one and the same. It’s important to understand the difference to ensure digital marketing program execution follows your strategy.
Amendola’s blog posts cover all things public relations and marketing. A go-to source for communications professionals, the blog publishes on a weekly basis and features over a dozen authors who are subject matter experts in every aspect of publicizing and marketing healthcare technology companies.
Tweet this: #PR insiders share tips for getting noticed at #HIMSS, securing coverage by @nytimes and more http://bit.ly/2aLriaQ | #HIT @AmendolaComm
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes | mrhodes@acmarketingpr.com
by admin | Dec 14, 2016 | News
Retail healthcare company cites Amendola’s reach, as it expands nationwide
Scottsdale, Ariz. Dec. 14, 2016 Amendola Communications, an award-winning healthcare marketing and public relations agency, has announced it has been chosen as the agency of record by Infusion Express, a patient-focused alternative to hospital infusion centers. Infusion Express brings a new paradigm to the infusion market, offering individuals with chronic conditions the option to enjoy high-quality, personalized care in a convenient, comfortable, private setting with flexible hours at a price that is much lower than hospital-based infusion services.
“We chose Amendola to tell our story because of both its deep healthcare experience and its national reach,” said Don Peterson, CEO, Infusion Express. “As we expand, we want to make sure patients and providers are aware of this new option for high-quality infusions. We know Amendola is best positioned to get our message out.”
Infusion Express makes it easier for patients to get the infusion treatments they need to successfully manage conditions including multiple sclerosis, Crohn’s disease, ulcerative colitis, rheumatoid arthritis, allergic asthma, plaque psoriasis, lupus, vitamin and mineral deficiencies, Lyme disease and blood disorders.
The company launched with locations in the Kansas City area, and has recently expanded to include treatment centers in the San Francisco Bay Area, Philadelphia and Chicago metro areas. Infusion Express is an in-network provider for most health plans.
“Infusion Express is providing a unique service for an important and growing healthcare demographic people living with chronic conditions,” said Amendola CEO, Jodi Amendola. “We are thrilled to work with Infusion Express to educate providers and patients about the company’s superior level of service and convenience.”
Until now, patients who need regular infusion treatments had just two choices, a hospital or a physician’s office. Since infusion treatment can take several hours, this poses a significant disruption to their lives””often compounded by administrative hassles and parking expenses. By contrast, Infusion Express provides private rooms with comfortable chairs for patients and their guests. Snacks and healthy hydration, flat screen TVs and high-speed Wi-Fi are all features of Infusion Express treatment centers. Infusion Express offers appointments six days a week, and offers evening time slots.
About Amendola Communications
Amendola Communications is an award-winning, national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
About Infusion Express
Infusion Express (IVXpress, Inc.) delivers safe, clinically necessary drug treatments for patients who seek excellent customer service, comfort and convenience in a healthcare setting. Infusion Express provides a high-quality, cost-effective alternative to hospital or physician office infusion therapy, close to home.
Infusion Express IV therapy centers offer a superior level of service, with private suites, large screen TVs, high-speed Wi-Fi, complimentary snacks and healthy hydration. Flexible hours, including evenings and Saturdays, are available. Treatments cover a wide variety of autoimmune disorders such as Crohn’s Disease, ulcerative colitis, rheumatoid arthritis, allergic asthma, plaque psoriasis and lupus. Infusion Express also provides treatments for vitamin and mineral deficiencies, Lyme disease, IV immunoglobulin and other blood disorders.
Open in Kansas and Missouri, new locations are opening soon in major cities in Illinois, California and Philadelphia. Most insurance plans accepted.
Visit www.infusionexpress.com, on Twitter, Facebook, and LinkedIn.
Media Contact: Marcia Rhodes | mrhodes@acmarketingpr.com
by admin | Sep 28, 2016 | News
SCOTTSDALE, Ariz., Sept. 28, 2016 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that it has been selected as the agency of record and content development partner for ZirMed, the nation’s leading provider of end-to-end revenue cycle software and healthcare predictive analytics. Amendola will leverage long-standing relationships with healthcare editors and writers as well as deep industry expertise and extensive content development capabilities to help share the story of how ZirMed helps more than 500 hospitals and thousands of physician practices improve financial performance, contain costs, and achieve exceptional value-based program performance.
“Having seen Amendola Communications’ work over the past several years, I’ve been consistently impressed with their ability to generate market visibility for healthcare IT vendors, especially those on the leading edge,” said Scott Ablin, VP of Marketing for ZirMed. “In the short few weeks we’ve been working together, they’ve truly committed to learning our story and have already created highly-targeted content that is generating results for us in the markets we serve. I can’t wait to see where we are six months from now.”
Ablin also noted that the transition from fee-for-service to value-based care has been challenging for healthcare providers on many fronts, not the least of which is the shift in revenue. The Centers for Medicare & Medicaid Services (CMS) and commercial health payers are demanding that hospitals, healthcare systems, and independent physicians take on additional risk increasingly, providers are paid based on successful patient and population outcomes rather than on services rendered. This historic change is taking place incrementally, meaning healthcare organizations must span both the volume- and value-based worlds and be able to manage the financial intricacies of each.
ZirMed helps these organizations by implementing cloud-based technology that reduces revenue leakage and enables providers to collect on money already owed them, improving cash flow today while laying the groundwork for effective billing and reporting in the world of value-based care. The company also helps providers identify and close care gaps in order to maximize Medicare Advantage risk adjustment reimbursement and Medicare Access and CHIP Reauthorization Act (MACRA) and Merit-Based Incentive Payment System (MIPS) bonuses.
Amendola will supplement ZirMed’s in-house content generation team, as well as provide additional services including media and analyst relations, trade show support, and generating speaker and award opportunities. A key focus will be continuing to coordinate speaking opportunities for ZirMed’s outstanding thought-leaders in revenue cycle management, electronic data interchange (EDI), population health and predictive analytics.
“Although much of the healthcare industry has been focused on the clinical transition to value, getting the financial part right is critical to success,” said Jodi Amendola, chief executive officer at Amendola. “ZirMed is answering the question How will these new payment models work in the real world?’ When we met with their executive team, we were impressed with their vision and their expertise in the nuances of revenue cycle management in the post-Affordable Care Act world. We’re thrilled to be helping them bring their story to hospitals, health systems, and all the stakeholders focused on this incredibly important piece of the American healthcare puzzle.”
Tweet this: .@ZirMed hires @AmendolaComm as its #PR #AgencyofRecord http://bit.ly/2aLriaQ
About ZirMed
ZirMed’s comprehensive end-to-end platform of cloud-based revenue cycle management solutions including patient access, charge integrity, claims management, AR management, patient responsibility, and population health management empowers healthcare organizations of all sizes and types to optimize value-driven and fee-for-service reimbursements. By combining breakthrough predictive analytics technology with innovative software development and the industry’s most advanced transactional network, ZirMed solutions extract actionable insights that improve our clients’ revenue cycles while streamlining workflows, increasing operating efficiencies, and driving bottom-line results. ZirMed’s technology and client support continue to be honored with top industry awards, including KLAS, Healthcare Informatics, Best of SaaS Showplace (BoSS), and Black Book Rankings. To learn how ZirMed can help your healthcare organization boost its financial performance in an era of changing reimbursement models and rising operating costs, visit www.ZirMed.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact: Marcia Rhodes | 480.664.8412 ext. 15 |mrhodes@acmarketingpr.com
