What Are You Really Saying? Mastering Unspoken Messages
Have you ever heard the phrase, "it's not what you say but how you say it?" This "how," or nonverbal communication, accounts for more than 90 percent of what we convey. In fact, former UCLA Professor Albert Mehrabian found that the use of one's voice makes up 38...
Only You Can Prevent Hashtag Misuse
Do your research. Or end up with #EGG on your face. hash·tag: A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Communication has and will continue to evolve. It is a powerful...
6 Common Pitching Errors to Avoid
Pitching stories is one of the essential skills of a PR professional. Yet it is surprising how many PR people neglect the basics of how to pitch what to whom. In most cases, a little thought and preparation can help PR pros avoid these kinds of mistakes. Yet they...
Should People in Pancake Houses Throw Burgers?
If you spend any time on the Internet not exclusively dedicated to work, shopping or seeing what new shame Cousin Frank is bringing to your family on Facebook, you understand that the Internet's true purpose is to facilitate a relentless parade of jokes, memes and...
Integrity in Public Relations For our Clients, the Media and the Profession
Recently, I heard someone speak about Integrity and the importance of having it in all aspects of your life. It might sound like a simple concept, but when someone, especially someone in a leadership or advisory role, doesn't apply integrity in their life, there seems...
Analyst Briefings Best Practices
Earned media bylines and interviews get the most attention in healthcare public relations programs, but in many ways analyst briefings are even more critical to companies navigating a noisy and fiercely competitive marketplace. Admittedly, analyst reports don't have...
VisitPay Selects Amendola Communications for Public Relations and Content Development
SCOTTSDALE, Ariz., June 5, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that it has been selected as the PR agency of record for VisitPay. Amendola will...
Rhodes Map to Turbocharged Presentations
When it comes to HIMSS Global Conference speaker proposals, Amendola Communications enjoys a 75% win rate. That means that out of 12 speaking abstracts we write and submit on behalf of our clients, nine are accepted. Quite impressive considering that HIMSS has a less...
PR Pros: Beware of Busywork Masquerading as “Essential Skills”
Some hard truths on the PR skills we really should be developing for our clients and our own professional development. A well-known public relations trade site recently ran a "listicle" of so-called essential PR skills for our modern technology-driven era. Included in...
Amendola Communications Honored as a Top Healthcare Agency in Ragan and PR Daily’s Ace Awards
SCOTTSDALE, Ariz., May 22, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT (HIT) public relations and marketing agency, announced today that it has added another accolade from the PR industry. The agency was recently...
Lightbeam Health Selects Amendola Communications to Boost Market Visibility as a Leading Population Health Vendor
SCOTTSDALE, ARIZ. May 10, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, announced today that it has been selected as the agency of record for Lightbeam Health Solutions, a leader in...
Teamwork Makes the Dream Work and Delivers Results
Everyone knows that success is not created in a vacuum. Teamwork permeates everything we do. In sports, we know the names of some standout players, but it is how they work together that delivers wins. In public relations and marketing agencies, clients depend on team...
Podcasts: 4 Tips to Prepare for a Great Guest Interview
Someday, you may be able to tell your grandchildren you lived through the golden age of podcasts. From the humble beginnings of first being listed in iTunes in 2005 to the emergence of "Serial" as the medium's first breakout star in 2014, podcasts have evolved from...
Translating habits into PR best practices
In his book, "The Power of Habit: Why We Do What We Do in Life and Business," New York Times business reporter Charles Duhigg explores the neurology of habits, why habits form in human beings, and how we can change them through a systematic approach of identifying...
What I learned at my first HIMSS
First and foremost, this is a BIG show. Okay, obviously this is a big show. But it's important to understand this isn't the type of trade show where the cool startup with hopes and dreams of changing the world can make a huge splash. At least, not without a plan. As a...
Why Strategy Matters (but Action Matters More) When It Comes to PR
We've all heard of analysis paralysis the state of over-analyzing or over-thinking a situation so much that a decision is never made and the outcome is impacted. Recently I've been witnessing a curious yet similar phenomenon at healthcare IT companies across the...
Amendola Communications’ Ken Krause Guest Lectures
About Blogging at Northern Illinois University's "Digital Days" Program brings in practitioners from the business world to provide business students with real-world perspectives on digital marketing techniques and job opportunities SCOTTSDALE, Ariz. April 10, 2018 In...
The Value of the Vendor-Neutral Opportunity
One of the biggest changes that has happened in healthcare IT (HIT) public relations over the last 10 years is the increased demand for vendor-neutral byline articles, blog posts, and other materials. It makes sense from the publications business model perspective....
The importance of feedback in PR from media, to writing to client relationships
Like many around the world, I enjoyed watching the Winter Olympic Games. I love the fanfare of the competition, tracking medal counts and seeing well-known athletes winning gold again. Shaun White is my hero! One of the other things that I love to see is the...
When Worlds Collide: Is the Merging of PR and Marketing a Good Thing?
Before social media, cross-platform campaigns and general business trends toward greater economy and efficiency of services, public relations and marketing though often collaborators were two distinct disciplines. Despite a kind of "kissing cousins" relationship, each...
You Just Never Know – the Networking Lesson My Parents Taught Me
Some people network the traditional way. They attend networking events, dinners, and happy hours. Or they join membership organizations, serve on boards, etc. The planned socials are not really my thing, though. Rather, I have built much of our public relations...
Where is Interoperability Going?
When health IT professionals head to HIMSS, interoperability will be a major issue, as it has been for many years. Various interoperability solutions are always on the horizon, but never quite come to fruition. The reasons go beyond technological capabilities;...
HIMSS18 Education Session Recommendations from Healthcare IT’s Top PR Agency
Amendola Communications clients and client customers to co-present on diverse cross-section of topics at industry's largest event of the year SCOTTSDALE, Ariz. Mar. 1, 2018 Amendola Communications, an award-winning healthcare marketing and public relations agency, and...
HIMSS 2018: Tips for Staying Healthy from the Amendola Team
Back in 2016, the Amendola Communications team collaborated on a blog post offering tips on how to stay healthy at HIMSS. With HIMSS 2018 coming up right as the U.S. in the midst of a flu epidemic, that sage advice is even more apropos. You're about to find yourself...
Amendola Communications Congratulates Clients for Earning KLAS Recognition
Five of the healthcare IT PR agency clients earn Best in KLAS or other high performing KLAS rankings; all will be attending or exhibiting at HIMSS18 SCOTTSDALE, Ariz. February 20, 2018 Amendola Communications, an award-winning healthcare marketing and public relations...
Time to turn your trade show booth from salesroom to learning lab
"Be sure to bring back lots of product literature from the trade show," said no one ever. As my colleague Lisa Chernikoff pointed out in a recent blog, people simply don't go to trade shows to buy your product. They go to learn. But when they approach your booth, what...
Have press releases seen their day?
Entrepreneur recently ran a scathing article blasting press releases titled, Is Sending Out a Press Release Really Worth the Money? The article questions the value businesses receive from issuing press releases, calling releases "borderline useless," serving mainly as...
A-Team CEO Jodi Amendola Interview on HealthcareNOW Radio
We're always excited when one of our own steps out from behind the scenes to grab the spotlight. In this episode of "What's My Tagline?" from HealthcareNOW Radio, host Carol Flagg interviews Amendola Communications CEO (and self-described HIT Connector) Jodi Amendola....
What Millennials will do to healthcare (and why you should care)
Just another article about how Millennials stink and how they are ruining everything. Right? *Insert eye roll* While I disagree with this outlook on Millennials, possibly from personal bias, no one can ignore the fact that this generation is edging their way into the...
Foundation for Chiropractic Progress Selects Amendola to Power Market Awareness of Chiropractic Advancement
Award-winning firm to implement robust PR, digital and content creation program SCOTTSDALE, Ariz. Jan. 23, 2018 Amendola Communications, a nationally recognized, award-winning healthcare marketing and public relations agency, announced today the Foundation for...
USA Weekly: Interview with Jodi Amendola, CEO at Amendola Communications
http://usaweekly.com/2018/01/interview-with-jodi-amendola-ceo-at-amendola-communications/
Crisis planning can ease tensions during actual events
A week doesn't go by without news of a hospital or health system affected by a cyberattack or some other crisis. Coupled with an always-on news cycle and social media ecosystem, a crisis can destroy reputations. While the incidents themselves aren't always...
Going in AP Style
One of the core tenets of journalism (and public relations, which at most colleges is part of the School of Journalism) is the use of AP style when writing. AP, of course, stands for the Associated Press, whose manual and rules are drilled into journalism students...