The importance of feedback in PR from media, to writing to client relationships
Like many around the world, I enjoyed watching the Winter Olympic Games. I love the fanfare of the competition, tracking medal counts and seeing well-known athletes winning gold again. Shaun White is my hero! One of the other things that I love to see is the...
When Worlds Collide: Is the Merging of PR and Marketing a Good Thing?
Before social media, cross-platform campaigns and general business trends toward greater economy and efficiency of services, public relations and marketing though often collaborators were two distinct disciplines. Despite a kind of "kissing cousins" relationship, each...
You Just Never Know – the Networking Lesson My Parents Taught Me
Some people network the traditional way. They attend networking events, dinners, and happy hours. Or they join membership organizations, serve on boards, etc. The planned socials are not really my thing, though. Rather, I have built much of our public relations...
Where is Interoperability Going?
When health IT professionals head to HIMSS, interoperability will be a major issue, as it has been for many years. Various interoperability solutions are always on the horizon, but never quite come to fruition. The reasons go beyond technological capabilities;...
HIMSS18 Education Session Recommendations from Healthcare IT’s Top PR Agency
Amendola Communications clients and client customers to co-present on diverse cross-section of topics at industry's largest event of the year SCOTTSDALE, Ariz. Mar. 1, 2018 Amendola Communications, an award-winning healthcare marketing and public relations agency, and...
HIMSS 2018: Tips for Staying Healthy from the Amendola Team
Back in 2016, the Amendola Communications team collaborated on a blog post offering tips on how to stay healthy at HIMSS. With HIMSS 2018 coming up right as the U.S. in the midst of a flu epidemic, that sage advice is even more apropos. You're about to find yourself...
Amendola Communications Congratulates Clients for Earning KLAS Recognition
Five of the healthcare IT PR agency clients earn Best in KLAS or other high performing KLAS rankings; all will be attending or exhibiting at HIMSS18 SCOTTSDALE, Ariz. February 20, 2018 Amendola Communications, an award-winning healthcare marketing and public relations...
Time to turn your trade show booth from salesroom to learning lab
"Be sure to bring back lots of product literature from the trade show," said no one ever. As my colleague Lisa Chernikoff pointed out in a recent blog, people simply don't go to trade shows to buy your product. They go to learn. But when they approach your booth, what...
Have press releases seen their day?
Entrepreneur recently ran a scathing article blasting press releases titled, Is Sending Out a Press Release Really Worth the Money? The article questions the value businesses receive from issuing press releases, calling releases "borderline useless," serving mainly as...
A-Team CEO Jodi Amendola Interview on HealthcareNOW Radio
We're always excited when one of our own steps out from behind the scenes to grab the spotlight. In this episode of "What's My Tagline?" from HealthcareNOW Radio, host Carol Flagg interviews Amendola Communications CEO (and self-described HIT Connector) Jodi Amendola....
What Millennials will do to healthcare (and why you should care)
Just another article about how Millennials stink and how they are ruining everything. Right? *Insert eye roll* While I disagree with this outlook on Millennials, possibly from personal bias, no one can ignore the fact that this generation is edging their way into the...
Foundation for Chiropractic Progress Selects Amendola to Power Market Awareness of Chiropractic Advancement
Award-winning firm to implement robust PR, digital and content creation program SCOTTSDALE, Ariz. Jan. 23, 2018 Amendola Communications, a nationally recognized, award-winning healthcare marketing and public relations agency, announced today the Foundation for...
USA Weekly: Interview with Jodi Amendola, CEO at Amendola Communications
http://usaweekly.com/2018/01/interview-with-jodi-amendola-ceo-at-amendola-communications/
Crisis planning can ease tensions during actual events
A week doesn't go by without news of a hospital or health system affected by a cyberattack or some other crisis. Coupled with an always-on news cycle and social media ecosystem, a crisis can destroy reputations. While the incidents themselves aren't always...
Going in AP Style
One of the core tenets of journalism (and public relations, which at most colleges is part of the School of Journalism) is the use of AP style when writing. AP, of course, stands for the Associated Press, whose manual and rules are drilled into journalism students...
Altarum Institute’s Payformance Solutions Selects Amendola Communications as Public Relations Partner
SCOTTSDALE, Ariz., Jan. 9, 2018 Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that it has been selected as the agency of record for Payformance Solutions, a leading provider of value-based reimbursement...
Tradeshow Trauma: Why “booth traffic was slow” is a lame excuse and how to prepare for conference success
As a marketing and PR professional who has spent countless hours in tradeshow booths and walked more than 20,000 steps at the HIMSS conference while wearing heels, I've experienced both the glory and the defeat of being an exhibitor. And while there is no better...
6 Pitfalls of Email Pitching
Clients often wonder how a PR agency can get reporters to read email pitches. It's basically a combination of art, science, and alchemy definitely not for the faint of heart. When I was the healthcare reporter for the Boston Business journal, I got an average of...
From all of us to all of you!
Amendola Communications CEO Jodi Amendola Named One of PR News Top Women in PR for 2017
SCOTTSDALE, Ariz. December 13, 2017 Amendola Communications CEO and co-founder Jodi Amendola has been named to PR News list of the Top Women in PR for 2017. The prestigious award recognizes women executives who have made bold advances in managing crises, developing...
Thought Starters: How A Little Creative Thinking Helped 2 Companies Achieve A Win
Introducing Hackonomics," the campaign hinged on a report conducted by RAND (sponsored by Juniper) about the hidden economy of the hacker universe. Juniper wanted to take a fresh look at hackers to reveal the motivations and operations of the hacking community. The...
Five Big Changes in Media Relations and How HIT Organizations Can Adapt
A recent webinar sponsored by Cision explored several changes in media relations over the last few years and offered tips on steps healthcare IT (HIT) organizations should take to prosper in this new reality. The webinar was led by Michael Smart, a PR pro who says he...
Fueled by New Clients, Strategic Hires, and Surging Global Demand for Healthcare Technology, Amendola Communications Sets Growth Records in 2017
SCOTTSDALE, AZ Nov. 30, 2017 Amendola Communications, an award-winning healthcare marketing and public relations agency, heads into 2018 following a banner year of record-setting growth with new-client acquisition. Amendola and its clients benefited from the...
Access Denied: The Other Kind of Writer’s Block
One of these days I'm going to put together a sort of "Road Warrior Olympics," in which contestants compete on how well they can conduct business while riding in an Uber, going through security at the airport, and even in the midst of the plane's takeoff and landing....
HealthBI Names Amendola Communications Agency of Record for PR and Content Marketing
Company behind nation's most widely used care management system for pop health taps HIT PR agency to promote its solutions for value-based and integrated care SCOTTSDALE, AZ Nov. 28, 2017--Amendola Communications, an award-winning healthcare marketing and public...
3 Resolutions for Public Relations and Marketing Campaigns in 2018
Healthcare IT public relations agency Amendola Communications advises how to tweak next year's campaigns for more impact SCOTTSDALE, Ariz., Nov. 20, 2017 Now is not only a good time to make personal resolutions for the coming year, it's also an ideal time to plan what...
The Value of Gratitude
A Secret "Trick" to Add to Your 2018 PR & Marketing Strategy With Thanksgiving around the corner, it got me thinking: one day simply isn't enough to contemplate all there is to be grateful for. Especially when adding our professional blessings to the mix, like the...
Measuring Your 2017 Public Relations Results: Was Your Message Heard?
Amendola Communications advises how to measure the results of PR campaigns and plan for the year ahead SCOTTSDALE, Ariz., Nov. 16, 2017 In the midst of planning next year's marketing and public relations budgets, now is an excellent time for healthcare IT companies to...
The Most Amazing Blog You’ll Ever Read
"Marketing is no longer about the stuff that you make, but the stories you tell." Seth Godin Roaming the Exhibit Hall at HIMSS17 last year, I found a truly unique healthcare solution. It solves seemingly intractable problems with uncommon grace and simplicity. It's...
You’ve Developed the Next Greatest HIT Tool. Now What?
Key elements to a successful product launch In most industries, and especially with technology, continuously innovating is a requirement for maintaining and expanding market share. Releasing new products and features requires several months of strategy and...
4medica Reengages Amendola Communications for Content Creation and Public Relations
MARINA DEL REY, CA and SCOTTSDALE, AZ Nov. 1, 2017--Amendola Communications, an award-winning healthcare marketing and public relations agency, is pleased to welcome back 4medica, the market leader in moving clinical data in real time across the healthcare continuum,...
3 Ways Healthcare Companies Can Lead with Empathy
There is a persistent stereotype of public relations professionals as "spin doctors." We're hired guns aiming to put lipstick on a pig, pull the wool over someone's eyes, or <insert any other cliched maxim here>. The last thing we would do is tell clients to...
GlobalMed Taps Amendola Communications for Public Relations, Social Media and Content Marketing
SCOTTSDALE, Ariz., Oct. 17, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that GlobalMed, an international provider of telehealth solutions, has selected...