7 Factors for Finding Your PR Agency Soul Mate
I often tell my clients that selecting a PR agency is much like selecting a spouse. It's an intimate relationship; we often talk with our own clients several times a day on the phone and email, so we know how important it is for agencies and their clients to "click."...
Connecture Selects Amendola Communications as New PR Agency
SCOTTSDALE, Ariz., Sept. 13, 2016 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that it has been selected as the agency of record for Connecture (Nasdaq: CNXR), a...
8 PR Practices that Annoy Journalists & How to Avoid Them
The success of any PR pro hinges greatly on their relationships with journalists. These relationships do not occur overnight, and are gradually built on trust, respect, an understanding of journalists' needs, and their knowledge of the industry. But as anyone in PR...
8 Tips to Become a Candid CEO
We recently wrote about PR tips from the Donald, whose strategy continues to be, it seems, any PR is good PR. It baffles many media watchers how Trump can continue to enjoy broad public appeal even when many of his statements turn out to be less than 100 percent...
Vocera Taps Amendola for Public Relations, Social Media, and Content Marketing Strategy & Execution
Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that it has been selected as the agency of record for Vocera Communications, Inc. (NYSE:VCRA). Amendola will provide a...
The Myth of the Global PR Agency
One of the most persistent myths in public relations is the concept of the global PR agency. As it's generally thought of, a global PR agency would be one where a homogenous team of like-minded PR experts spread out in offices all over the world works together to...
The best indicator of company success? Believing in your value prop
Confidence. When you have it, life is a panorama of possibilities. Success just seems to follow, and even the occasional failure turns into a new opportunity. As a longtime marketing and PR copywriter, I've noticed company success follows a similar trajectory. Highly...
PR and Marketing Innovator Jodi Amendola to Serve on Arizona HIMSS Board
Jodi Amendola, CEO of Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), has been invited to the board of the Arizona Chapter of the...
Learning to be a PR Intern
Honestly, before I started as a PR intern at Amendola Communications three months ago I knew relatively nothing about Public Relations. I'm currently studying journalism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, so...
How PR agencies were Cloud before Cloud was Cool
Cloud technology gets a lot of deserving recognition for equipping organizations with a modern IT infrastructure at a fraction of the time and upfront cost it would require to build one in-house. In an interesting paradox, the value of hiring a public relations agency...
Vlog: How to Handle a Healthcare Media Crisis
In this vlog listen to Marcia Rhodes, Regional Managing Director at Amendola Communications, explain why preparing a PR crisis plan is as important as planning a fire escape route.
When it Comes to Health IT Marketing, Tell the Time
Long before I entered the world of health IT marketing, I remember my father telling me "Ask an engineer what time it is and he'll tell you how the clock was made." I don't actually recall the reason he said it although there must've been one since he wasn't one to...
Video Blog: 5 Elements of a Successful Media Relations Program
In this vlog listen to Joy Dinaro, Media Relations Director for Amendola Communications, share tips to help your company manage information and get media coverage.
Orion Health Engages Amendola Communications for Public Relations and Content Creation
Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), is pleased to announce that Orion Health has selected Amendola as its PR agency of...
5 Ways to Build Credibility with Healthcare Consumers
Over the last couple of years there has been a significant shift in the way consumers approach healthcare. Rather than viewing it as something to consider when they are sick or injured, more and more they are taking control of their own healthcare choices and focusing...
7 Tips for Improving Your Next Webinar
Having worked for a professional hospital CIO association for over six years, I've moderated and attended my fair share of health IT vendor webinars. I've seen the good, the bad, and the ugly. Webinars should not be taken lightly, and should ultimately provide...
Video: CEO Discusses The Changing Face of Public Relations
Industry veteran Jodi Amendola, CEO of Amendola Communications, shares how digital media is changing the world of public relations. Watch this video to learn how the lines between earned and paid media are getting blurred.
CEOs: It’s Time to Start Writing Your 2017 Manifesto
For what seems ages, you've mulled over an issue that you're now convinced deserves a wider platform for passionate debate. Perhaps it's an alarm to sound that no one in your industry is articulately ringing or a bold challenge to wake up a complacent profession....
So, You Got Stuck Creating a Marketing Newsletter
It's happened to me. It's happened to my friends. Sooner or later it happens to just about everyone in marketing communications. Someone (usually someone who doesn't have to execute it) decides, "Hey, let's create a marketing newsletter!" and the next thing you know...
Use Contributed Articles to Up Your PR/Marketing Game
Contributing a bylined article in a print or online healthcare publication is one of the best ways to up your PR/marketing game by building your organization's reputation as a credible information source and bringing attention to your capabilities as a solutions...
Veteran Health IT Journalist Tara Stultz Joins Amendola Communications
Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced that Tara Stultz has joined the agency in the role of senior content and account director. Stultz will develop and...
HGS and HGS Colibrium, Inc. Expand Program with Amendola
Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology, announced that HGS Colibrium Inc. has expanded its content and social media programs....
The Hidden Value a Great Healthcare/Health IT PR Agency Brings
When healthcare and health IT organizations send out an RFP, they tend to think in terms of things they want targeted agencies to do. They tend to talk in terms of deliverables, e.g., write and distribute X number of press releases, perform media and analyst...
7 Tips to Improve Your Webinars
Having worked for a professional hospital CIO association for over six years, I've moderated and attended my fair share of health IT vendor webinars. I've seen the good, the bad, and the ugly. Webinars should not be taken lightly, and should ultimately provide...
Amendola Communications Named a Finalist for The Holmes Report’s Healthcare PR Agency of the Year
Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology, today announced that it is one of five finalists for The Holmes Report's prestigious...
How to Produce a White Paper in 2016
Don't let its deceptively sterile name fool you the venerable white paper still packs a lot of punch. It remains the ideal medium to educate and make a comprehensive case for a new product or approach, and B2b marketers repeatedly cite it as a top producer of leads on...
Climbing Jacob’s Ladder of Analyst Briefings
In the Old Testament, Jacob's Ladder refers to the connection between earth and heaven that Jacob dreams about during his escape from his brother, Esau. Healthcare tech companies dream of a similar ladder the connection between the grounding of their value proposition...
The Benefits of “Earned” Analyst Relations
There is still a misconception that persists among many PR and marketing professionals today that analyst briefings are not worth doing unless their organization has a paid subscription with the analyst firms. We often find that analyst relations is one of the first...
How to Get Your Startup Covered by the New York Times
In my 12+ years working with CEOs of healthcare technology startups, I can count on a single hand the number of opening discussions that didn't include this phrase: "We want to be in the New York Times." The expectation among tech entrepreneurs that the nation's...
Sunquest Information Systems Engages Amendola Communications for PR and Content Creation Services
Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), is pleased to announce that Sunquest Information Systems has engaged Amendola for...
Wanda Engages Amendola Communications for Public Relations and Content Creation
Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), is pleased to announce that San Francisco-based Wanda has selected Amendola for...
VIDEO MARKETING: IF YOU’RE NOT DOING IT, YOU’RE MISSING OUT
Our own Matt Schlossberg was quoted in the article below, which originally ran on www.acefitness.org. Written by Carrie Myers "Everyone is doing it," says Jimmy Craig, M.A., video marketing and viral expert and co-founder of MethodLoft, LCC, based in Boston, Mass....
HIMSS 2016: Running in Vegas
Attention runners, joggers and power-walkers early morning is a fantastic time to hit the famous Vegas Strip! According to Melissa Farrell of the group Las Vegas Runners, if you get out early enough before HIMSS, you can run along the Strip without worrying about...