The Elephant in the Room: Policy and Politics in Healthcare PR
The Day After Wednesday, November 9, about 6am. Bleary eyed, I throw back a couple cups of black coffee and start collating and reviewing my notes, observations and potential talking points on the election results and their affect on healthcare PR before making phone...
A Case Study on How to Get More Case Studies
They're effective, trustworthy, and prospects actually read them--but marketers can encounter surprising resistance in securing case studies from their customers. Here's how to overcome the three most common challenges standing in the way of compiling a great...
Checklist: 10 Questions to Determine if the Timing Is Right to Hire A PR Agency
Like so many companies, you want to promote your company brand and unique value proposition far and wide. But convincing others to pull the trigger on hiring a PR agency is proving to take more time than you anticipated. Or, perhaps you're the one who isn't sold yet...
Champing at the Bit over the Correct Use of Idioms: Its Just Good PR
All languages employ idioms, or phrases that have a figurative meaning that goes beyond the literal use of the words and English is no different. In fact, the English language includes an estimated 25,000 idiomatic expressions such as "breath of fresh air" and "clean...
Getting the Picture: 5 Reasons to Use Infographics
Effective storytelling has always been an integral strategy of PR and marketing. But in today's digital world, where online users are flooded with information, sometimes "showing," rather than "telling" your story can be an effective approach for communicating your...
More than One Way to Milk the PR Machine
After 14 months, dozens of emails, numerous brainstorming sessions not to mention several bottles of Tums my PR team was excited to have our client profiled by Forbes. And then, just like the careful-what-you-wish-for dot-com Super Bowl ad, very quickly the number of...
6 Tips for Generating Blog Writing Ideas
By now you've no doubt heard about the benefits of establishing a corporate blog. One of the most important, of course, is for search engine optimization (SEO) purposes. Google (and other search engines) rewards frequent content updates on your website, so if your...
The rise of sponsored content or is it content marketing or is it native advertising?
The New York Times recently reported on sponsored content becoming King in a Facebook World. Advertisers have discovered that traditional digital advertising, such as banner ads, are too easy to ignore. So instead they are focusing on delivering information not only...
3 ways to build a profitable social media audience
Clamoring to get the most followers on social media doesn't always translate to a profitable social media audience. It actually can create a lot of noise instead of driving profitable traffic. Social media platforms are a way to connect with people without the...
5 of the Greatest Trade Journalists in Healthcare IT
One of my favorite pages on Funny Or Die, the online comedy collective launched by Will Ferrell and friends, is their hilarious send-up of listicles. You know listicles those ubiquitous numbered lists that grab eyeballs by hitchhiking on a sub-culture's favorite...
ZirMed Brings on Amendola Communications as PR and Content Development Partner
SCOTTSDALE, Ariz., Sept. 28, 2016 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that it has been selected as the agency of record and content development partner for...
Prepping Healthcare Vendor Customers for Public Relations
It happens to healthcare vendors all the time... It's a great day at the office. Your sales team inks a deal with a major client. Your development team tells you that a recent implementation has been an earth-shattering success. An industry-renowned customer casually...
7 Factors for Finding Your PR Agency Soul Mate
I often tell my clients that selecting a PR agency is much like selecting a spouse. It's an intimate relationship; we often talk with our own clients several times a day on the phone and email, so we know how important it is for agencies and their clients to "click."...
Connecture Selects Amendola Communications as New PR Agency
SCOTTSDALE, Ariz., Sept. 13, 2016 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that it has been selected as the agency of record for Connecture (Nasdaq: CNXR), a...
8 PR Practices that Annoy Journalists & How to Avoid Them
The success of any PR pro hinges greatly on their relationships with journalists. These relationships do not occur overnight, and are gradually built on trust, respect, an understanding of journalists' needs, and their knowledge of the industry. But as anyone in PR...
8 Tips to Become a Candid CEO
We recently wrote about PR tips from the Donald, whose strategy continues to be, it seems, any PR is good PR. It baffles many media watchers how Trump can continue to enjoy broad public appeal even when many of his statements turn out to be less than 100 percent...
Vocera Taps Amendola for Public Relations, Social Media, and Content Marketing Strategy & Execution
Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that it has been selected as the agency of record for Vocera Communications, Inc. (NYSE:VCRA). Amendola will provide a...
The Myth of the Global PR Agency
One of the most persistent myths in public relations is the concept of the global PR agency. As it's generally thought of, a global PR agency would be one where a homogenous team of like-minded PR experts spread out in offices all over the world works together to...
The best indicator of company success? Believing in your value prop
Confidence. When you have it, life is a panorama of possibilities. Success just seems to follow, and even the occasional failure turns into a new opportunity. As a longtime marketing and PR copywriter, I've noticed company success follows a similar trajectory. Highly...
PR and Marketing Innovator Jodi Amendola to Serve on Arizona HIMSS Board
Jodi Amendola, CEO of Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), has been invited to the board of the Arizona Chapter of the...
Learning to be a PR Intern
Honestly, before I started as a PR intern at Amendola Communications three months ago I knew relatively nothing about Public Relations. I'm currently studying journalism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, so...
How PR agencies were Cloud before Cloud was Cool
Cloud technology gets a lot of deserving recognition for equipping organizations with a modern IT infrastructure at a fraction of the time and upfront cost it would require to build one in-house. In an interesting paradox, the value of hiring a public relations agency...
Vlog: How to Handle a Healthcare Media Crisis
In this vlog listen to Marcia Rhodes, Regional Managing Director at Amendola Communications, explain why preparing a PR crisis plan is as important as planning a fire escape route.
When it Comes to Health IT Marketing, Tell the Time
Long before I entered the world of health IT marketing, I remember my father telling me "Ask an engineer what time it is and he'll tell you how the clock was made." I don't actually recall the reason he said it although there must've been one since he wasn't one to...
Video Blog: 5 Elements of a Successful Media Relations Program
In this vlog listen to Joy Dinaro, Media Relations Director for Amendola Communications, share tips to help your company manage information and get media coverage.
Orion Health Engages Amendola Communications for Public Relations and Content Creation
Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), is pleased to announce that Orion Health has selected Amendola as its PR agency of...
5 Ways to Build Credibility with Healthcare Consumers
Over the last couple of years there has been a significant shift in the way consumers approach healthcare. Rather than viewing it as something to consider when they are sick or injured, more and more they are taking control of their own healthcare choices and focusing...
7 Tips for Improving Your Next Webinar
Having worked for a professional hospital CIO association for over six years, I've moderated and attended my fair share of health IT vendor webinars. I've seen the good, the bad, and the ugly. Webinars should not be taken lightly, and should ultimately provide...
Video: CEO Discusses The Changing Face of Public Relations
Industry veteran Jodi Amendola, CEO of Amendola Communications, shares how digital media is changing the world of public relations. Watch this video to learn how the lines between earned and paid media are getting blurred.
CEOs: It’s Time to Start Writing Your 2017 Manifesto
For what seems ages, you've mulled over an issue that you're now convinced deserves a wider platform for passionate debate. Perhaps it's an alarm to sound that no one in your industry is articulately ringing or a bold challenge to wake up a complacent profession....
So, You Got Stuck Creating a Marketing Newsletter
It's happened to me. It's happened to my friends. Sooner or later it happens to just about everyone in marketing communications. Someone (usually someone who doesn't have to execute it) decides, "Hey, let's create a marketing newsletter!" and the next thing you know...
Use Contributed Articles to Up Your PR/Marketing Game
Contributing a bylined article in a print or online healthcare publication is one of the best ways to up your PR/marketing game by building your organization's reputation as a credible information source and bringing attention to your capabilities as a solutions...
Veteran Health IT Journalist Tara Stultz Joins Amendola Communications
Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced that Tara Stultz has joined the agency in the role of senior content and account director. Stultz will develop and...