Amendola Taps Philip Anast for General Manager Position
SCOTTSDALE, Ariz., June 30, 2020 - Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has promoted Philip Anast to the position of General Manager, the agency announced today. Anast is a PR...
Beating the Odds When Pitching Trade Show Media Interviews
It sounds like a simple request: we're going to be at such-and-such conference or event and we want to secure some media interviews while we're there. It makes sense, since trade show media interviews have been a staple of public relations pretty much since Glogg...
10 Fast Visual Tips for a Fabulous Zoom Media Interview
By Marcia Rhodes Congratulations! Your amazingly talented PR team just landed an interview for you on a local or national news program, to be conducted via Zoom. Since you regularly use Zoom for video calls, the interview should be a piece of cake. Right? Well, it's...
What Journalists Want: We Read Cision’s 2020 State of the Media Report So You Don’t Have To
Another year, another Cision "State of the Media" report. The 2020 edition, which represents the 11th annual report in the series, surveyed more than 3,200 journalists from across the globe to provide a picture of today's media landscape. While much of the yearly...
Bulldog PR Awards 2020 Honors Amendola for Air Methods Crisis Management Campaign and Vocera Product Launch
SCOTTSDALE, Ariz. June 4, 2020 Amendola Communications announced today that it has won two 2020 Bulldog PR Awards, solidifying the company's reputation as a top public relations (PR) and marketing communications agency for healthcare and health IT. The Bulldog PR...
Aim for Progress, not Perfection in Crucial Conversations
In my last post, we learned that a key technique to resolving problems is fostering dialogue with another person, or even a group of people. This wisdom comes from the best seller, "Crucial Conversations." Having the other person's best interests in mind goes a long...
The Real Secret to Creating Great Content
Probably the greatest single piece of advice I've ever heard about content creation didn't come from a college class/professional course, or a boss/mentor, or any other supposed expert source. Instead, it came from the movie "Planes, Trains and Automobiles." Here it...
5 Tips on How to Write Social Media in a One-Subject World
AKA #WantToUseNewHashtags! As any public relations professional will tell you, making your story stand out from the rest of the noise is what we're paid the big bucks to do. Press releases, bylines, blogs and case studies are the stuff of dreams. Internally, this is...
Jodi Amendola Honored as One of Ragan’s “Top Women in Communications”
Amendola Communications CEO recognized in the "Leader" category for her outstanding achievements in building a high-performing PR and marketing agency SCOTTSDALE, Ariz., May 19, 2020 Ragan Communications confirmed what most healthcare and health IT companies (and her...
The New Normal in Public Relations and Marketing
Even saying it seems like an oxymoron it's not exactly normal if it's completely new. Truthfully, the new normal will be defined by the choices we make today and most importantly tomorrow. While it's been said many times, the present experience is rather...
How to Write During a Pandemic
Writing is difficult, especially when you work from home, as many of us do here at Amendola. As I write this, for example, the COVID-19 virus pandemic is sweeping across the U.S., with New York City and Louisiana emerging as hot spots. I point that out for two...
Amendola Communications Advises How to Break Through the COVID-19 News Cycle
The global COVID-19 pandemic continues to dominate almost the entire news cycle. And with good cause, given its devastating impact on every aspect of our lives. Still, it poses challenges to break through, compounded by mass furloughs in the media of reporters, producers and other staff. That makes it harder to get messages out about any topic, especially those unrelated to COVID-19.
Bringing A More Data-Driven Approach to PR Campaigns
As the presidential election cycle heats up we are hearing more and more about how certain campaigns are making (and have made) imaginative use of data to help boost their candidates' chances of success. A good example is a story I heard recently about the early...
PR in the Time of COVID-19
"When the going gets weird, the weird turn pro." The great gonzo journalist Hunter S. Thompson said this many years ago, and it certainly holds true today. During these disorienting times of COVID-19, in the year 2020, things are inarguably weird. And scary. And...
4 Simple Tips for a Successful User Conference
For attendees, a user conference is a little like a mini-vacation. It's an opportunity to bask in the luxury of being a valued customer, perhaps with a stay at a beachside resort with catered meals and evenings of receptions with open bars. Not a bad assignment if you...
Don’t Let Emotions Rule “Crucial Conversations”
There is no shortage of books on communication in the workplace to improve collaboration and maximize teamwork. Harvard Business Review also provides wonderful, well-researched articles that can help one improve communication and leadership capabilities. But one book...
How to Maximize Exposure for Your HIMSS20 Sessions that Never Happened
In the wake of HIMSS20 being cancelled, many people whose HIMSS presentations were accepted for this year's conference are lamenting the fact that the sessions that they worked so hard to get accepted won't be given. Let's face it, there is a ton of work that goes...
Seeing Yourself Through Your Child’s Eyes: A Personal Story
It isn't often that we get a chance to see ourselves as our children see us. But I recently received that gift when my daughter Jackie wrote the post, "My Life Growing Up with a Powerful CEO as a Mom" for the Daily Californian blog (cleverly called The Daily Clog)....
Taking the Animal House Approach to HIMSS20
When news came down the Thursday before HIMSS20 was set to begin that the conference had been cancelled due to Covid-19 concerns, it was tough to tell whether that loud sigh that rippled across America was relief or exasperation. On the one hand, everyone who was on...
Using PR and Storytelling in Your B2B Marketing Strategy
Your company has a story and people want to hear it. Remember the last time you heard a great story? If you're anything like me, it was probably a movie or T.V. show. Since the entertainment industry makes money by telling good stories, this makes sense. But in our...
Walking the Tightrope between Great Content and SEO
It may not quite be Lincoln and Douglas, or even great taste/less filling. But the debate about which is more important to a brand's online presence great content or search engine optimization (SEO) continues to rage on. On one side you have the writers. Especially...
CareMount Medical and CareMount Health Solutions Engages Amendola for Strategic PR and Marketing Strategy and Services
Healthcare agency to build thought leadership for population health management solutions provider SCOTTSDALE, Ariz., Feb. 25, 2020 Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced...
The 5 Resolutions Common to PR and Marketing Professionals
We are a few months into the new year and it's that time when we begin to reevaluate the resolutions we originally set. Were we being overly optimistic? Are these goals still achievable? Do we restart again? The New Year has always marked a great starting point for...
Using Thought Leadership to Make Your Organization Appear Larger Than Life
Throughout my career, whenever I have done a SWOT (strengths, weaknesses, opportunities, threats) analysis with a health IT startup one of the most common weaknesses or threats their executives offer is the small size of their organizations. They may have the greatest...
Crisis Communications: The PR Emergency Department
You wake up and reach for your phone. Despite the many times you've heard it's not healthy to check your email before your feet even hit the floor in the morning you immediately check your email. This time, at the top of your inbox, is a message from your biggest...
5 Biggest PR Fails of 2019
In our 24-hour news cycle increasingly driven by social media virality -- public relations disasters occur and are crowded out so quickly that many people, including me, don't even notice them. In 2019, there have been a few exceptions to that rule, which are listed...
How Often Should I Reach Out to My Prospects? It Depends
The first rule of real estate is "location, location, location." Anyone who's ever been in the market to buy or sell a home has been told this by a family member, friend or agent. But when you're buying a house where exactly is the best location? The answer: It...
Let’s Bring the Human Connection Back to Communication
We've all seen articles in the press about overuse of social media and technology by our kids and teens. It's absolutely pervasive in school, during classes, and in many homes. I've had numerous conversations with my high school sophomore about her generation's...
How to Generate Content for Corporate Blogs Without Relying Exclusively on Thought Leaders
The more corporate blogs change, the more they stay the same. A 2016 post on Amendola's blog lists the primary benefits a corporate blog can deliver, which all ring true three-and-a-half years later. Those advantages include: building SEO and attracting visitors to...
Top PR and Marketing Posts from the Amendola Blog in 2019
Featured posts from Amendola Communications include those syndicated by Bulldog Reporter, a popular PR publication. SCOTTSDALE, Ariz., Jan. 7, 2020 PR and marketing pros looking for some inspirational reading are invited to check out the top blog posts of 2019 by the...
The Basics of Healthy, Happy Relationships
Building relationships with journalists takes time. Smashing them to pieces takes little time at all. One terrible, irrelevant pitch and you could end up on a journalist's blacklist and that isn't where you want to be. Because as any good media relations guru will...
TransformativeMed Engages Amendola For Strategic Public Relations and Content Marketing Services
Healthcare agency to increase awareness of solutions to combat physician burnout; return joy to the practice of medicine SCOTTSDALE, Ariz., Dec. 17, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and...
Healthcare Tech Companies: Make News with Your Data
Healthcare technology companies spend a lot of time urging providers and payers to become "data-driven." But what about themselves? The fact is, most healthcare tech companies are sitting on goldmines of data that, given a little exploration, could produce intriguing...