LinkedIn Growth is a Marathon, Not a Sprint: Long-Term Strategies to Elevate Your Presence (and Your Company’s!)
LinkedIn has evolved beyond a simple job-hunting platform—it’s now a powerful tool for building professional influence and enhancing corporate brands. But we oftentimes can forget that building a strong presence on the platform is a marathon, not a sprint. Sure, it’s...
Media Interview Preparation: Prior Proper Planning Prevents Poor Performance
You’ve done the hard work of crafting a public relations strategy, researching the right media targets, and pitching the story to journalists. Reporters have responded positively to your pitches and are interested in setting up interviews to learn more about your...
Got Data? Use It!!
One often overlooked yet powerful tool in a marketer's arsenal is data. By leveraging data effectively, marketers can create compelling narratives that resonate with both journalists and decision-makers. Too often, marketing relies on generic value propositions and...
Carta Healthcare Selects Amendola to Promote Its AI-driven Data Abstraction Technology
SCOTTSDALE, Ariz., Aug. 22, 2024 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, today announced that it has been selected to implement a national public relations, content and social...
Do You Suffer from Fear of a Simple Sentence?
I love the NFL draft, and not just because I’m a Cleveland Browns fan for whom the draft offers an annual opportunity to indulge in wishful thinking about next season. I love the draft because it’s when sportswriters and analysts strain to produce synonyms for words...
The Cardinal Rule of Social Media: It’s Not All About You
We all understand that the role of a corporate marketing department, among other things, is to promote its company, educate potential customers, and strengthen the company’s brand image – with the ultimate goal of driving higher sales. Most marketers know how to...
When Slow is the Way To Go in PR and Marketing
My colleague Philip Anast recently shared some advice from the Wall Street Journal via the Advisory Board regarding situations “where it’s better to slow down at work.” Let’s be honest: In the hyper-paced world of healthcare public relations and marketing, where...
Why Press Releases Should Tell Stories
Hey, want to hear an announcement from my company? Or, Hey, want to hear a story? Which got your attention? If you’re human, it was probably the latter. We are hardwired to listen to and learn from stories. From the earliest days of painting on cave walls through...
Amendola Wins Three Platinum Awards in Hermes Creativity Competition
SCOTTSDALE, Ariz.—June 27, 2024 – Amendola Communications today announced it has won three top Hermes Creative Awards, demonstrating the company’s solid commitment to delivering outstanding results for its healthcare and health IT clients. The Hermes Creative Awards,...
Reflecting Back, Looking Forward: Amendola Marks 20th Anniversary
As I look back at two decades of running a successful PR and marketing agency, I can draw two conclusions: Predicting the future is impossible, but preparing for it is a necessity. That’s not the contradiction it first appears to be. Twenty years ago, it was the dawn...
From EHRs to AI: Amendola Celebrates 20 Years Helping Clients Drive Healthcare Transformation
Agency launches new brand identity, logo and website to celebrate expanded offerings and continued commitment to client service SCOTTSDALE, Ariz.—June 20, 2024—Amendola is marking its 20-year anniversary as a full-service PR and marketing agency focused on...
Stop Being Boring! Healthcare B2B Storytelling With Humor and Humanity
Sometimes you say what everybody is thinking. And when that happens, the reaction can be tangible and immediate. I was a member of a panel at the recent HIMSS conference and was talking about misinformation. At one point I observed, “Healthcare has a B2B problem, but...
Peerbridge Health Chooses Amendola for Public Relations Program to Educate Market on Remote Heart Failure Detection
SCOTTSDALE, Ariz., April 23, 2024 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, today announced that it has been selected to implement a national PR program by Peerbridge Health,...
The Best Rule in AP Style is About Animals with Names
As a dutiful student and practitioner of public relations, corporate communications, and journalism, I have become intimately familiar with AP style – like it or not. For example, I know that “Wi-Fi” is for some reason capitalized at all times and hyphenated...
Lindus Health Partners with Amendola for PR Program to Promote Groundbreaking Model that Streamlines End-to-End Clinical Trials for Life Sciences
SCOTTSDALE, Ariz., April 4 2024 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced that it has been selected by Lindus Health, an “anti-CRO” running radically faster, more reliable...
The First Rule of Professional Writing: Don’t Bury the Lede
If you’re a content creator, it’s essential to also be a heavy consumer of content. To write authoritatively and informatively, you need to stay current with what thought leaders, influencers, and industry experts are talking about, and that means consuming content –...
Consistency, Quiet Determination Keys to Realizing Achievement
I had a chance to read Angela Duckworth’s book, “Grit: The Power of Passion and Perseverance,” and it did not disappoint. The psychologist and University of Pennsylvania professor attempts to answer the question whether talent or effort is more important in achieving...
Getting the Most Out of a Client Intake Call
Healthcare marketing and public relations agencies work closely with clients on crafting effective messages designed to gain the attention of (and prompt action from) their potential customers, investors, media outlets, awards organizations, conference organizers, and...
Making The Most Of Trade Show Media Opportunities
Heading to ViVE 2024 in Los Angeles or HIMSS24 in Orlando? These key industry trade shows aren’t just a chance to escape the winter weather for warmer destinations! They can present a great opportunity for executives to establish relationships with journalists from a...
A Look Into Healthcare’s 2024 Crystal Ball: What Industry Analysts Predict
Many of the challenges that healthcare organizations faced in 2023 – inflation, labor shortages, worker burnout, and narrow margins – are likely to persist in 2024. These factors are certain to make for a challenging operating environment, and most healthcare...
Ragan’s Top Women in Communications Awards Honor Jodi Amendola for Leading with Confidence and Empathy
Amendola Communications founder and CEO an honoree in the Leaders category for breaking new ground in healthcare, health tech public relations and marketing SCOTTSDALE, Ariz., Jan. 16, 2023 – Jodi Amendola, CEO and founder of Amendola, a nationally recognized,...
The Taco Bell Times And The Depends Undergarments Press: Is This The Future Of Local News?
The sad state of local news in the U.S. is hardly news to anyone who has spent time in public relations and journalism. News outlets across the nation are continually going out of business, creating “news deserts” where communities are largely devoid of any reliable...
Managed IT, Cybersecurity Leader Anatomy IT Selects Amendola for Strategic PR Services
Award-winning, full-service health IT agency to help educate hospitals, physicians’ practices on using technology to deliver exceptional patient care SCOTTSDALE, Ariz., Dec. 12, 2023 – With cybersecurity attacks keeping healthcare CIOs up at night, Amendola, a...
Rule Of 7: Integrated Marketing Programs That Inspire Action
As an agency that works exclusively with healthcare, health IT and life sciences companies, this is a startling stat: U.S. hospitals waste over $12 billion annually as a result of communication inefficiency among care providers. Helping our clients succeed with clear,...
Learn To Speak The Language Of Your Client’s (Many) Target Audiences
Healthcare PR and marketing agency pros work with multiple clients at a time. That’s a lot of technologies, services, business strategies, marketing messages, workflows, timelines, and personalities to understand and manage. It’s easy for us to feel overwhelmed...
Amendola Brings Home 3 Awards for Outstanding Health Tech PR & Marketing Programs
Leading Healthcare, health tech-focused agency also a finalist for Ragan PR Daily Agency of the Year SCOTTSDALE, Ariz., Nov. 14, 2023 – Amendola Communications (Amendola), a nationally recognized, award-winning healthcare technology and life sciences public relations...
SnapCare Selects Amendola for Strategic Messaging, Marketing & PR Services to Introduce New Name & Platform to the Healthcare Continuum
SCOTTSDALE, Ariz., Nov. 9, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that it has been selected by SnapCare™, an AI-enabled workforce marketplace that serves the...
Amplifying Your Press Release with Assets
One of my guilty pleasures is watching animal videos – because who doesn’t love otters having fun in the water or cows playing with balls? The captivating power of photos and videos should also be considered when creating a press release. When your company wins a...
AI Prompt Ninjas Of The World Unite!
Now that some of the initial hype and hysteria surrounding generative AI has ebbed, perhaps it’s time to take a clear-eyed look at what the technology really means to marketing (and specifically, the content creation community). I was on a call with a client recently...
Why Angry Arnold Should Handle Your Crisis PR
When looking for a company to illustrate bad PR, United Airlines is an easy choice. From 2009’s lesson in the power of viral video (“United Breaks Guitars”) to suffocating puppies, United can be counted upon to do the wrong thing and then make it worse through...
Only Fools Rush In: What Marketing & Communications Professional Need To Know About Threads
Now that it looks like the much-anticipated but always-farfetched Elon Musk vs. Mark Zuckerberg cage fight is unlikely to happen, we’ll all have to settle for X vs. Threads. By now, we all know that Threads is Meta’s answer to Musk’s struggling X (formerly Twitter),...
Navigating The Changing Digital Health Landscape: How PR Can Help
The media times, they are a-changin’. With much-needed apologies to Bob Dylan, we are indeed in the midst of a “historic media transformation,” which has created “unprecedented challenges” for leaders and executives across virtually all industries, according to...
And The Award Winner Is…You!
Industry awards that recognize a company’s achievement are a valuable, yet sometimes overlooked, component of a successful PR campaign. Winning is fun – but that’s not the only reason to consider seeking industry recognition for your organization, products and...