Healthcare marketing and public relations agencies work closely with clients on crafting effective messages designed to gain the attention of (and prompt action from) their potential customers, investors, media outlets, awards organizations, conference organizers, and...

One of my guilty pleasures is watching animal videos – because who doesn’t love otters having fun in the water or cows playing with balls? The captivating power of photos and videos should also be considered when creating a press release. When your company wins a...

Now that some of the initial hype and hysteria surrounding generative AI has ebbed, perhaps it’s time to take a clear-eyed look at what the technology really means to marketing (and specifically, the content creation community). I was on a call with a client recently...

When looking for a company to illustrate bad PR, United Airlines is an easy choice. From 2009’s lesson in the power of viral video (“United Breaks Guitars”) to suffocating puppies, United can be counted upon to do the wrong thing and then make it worse through...

Now that it looks like the much-anticipated but always-farfetched Elon Musk vs. Mark Zuckerberg cage fight is unlikely to happen, we’ll all have to settle for X vs. Threads. By now, we all know that Threads is Meta’s answer to Musk’s struggling X (formerly Twitter),...

The media times, they are a-changin’. With much-needed apologies to Bob Dylan, we are indeed in the midst of a “historic media transformation,” which has created “unprecedented challenges” for leaders and executives across virtually all industries, according to...

Industry awards that recognize a company’s achievement are a valuable, yet sometimes overlooked, component of a successful PR campaign. Winning is fun – but that’s not the only reason to consider seeking industry recognition for your organization, products and...

Tips From The A-Team The foreman of an orchard reported to the owner that the trees were growing fewer apples and only on the higher and harder-to-reach branches. What should we do, the foreman asked. Let’s spend less on ladders, the owner said. That doesn’t make...

When I served as Content Marketing Director for a telehealth startup, I learned a lot. Mostly, I discovered it’s possible to write great content for people’s enjoyment, education, and readability, while also writing for search engines like Google. This was during the...

I’ve previously warned of the dangers of writing with vampire words – those useless words and phrases that latch on to sentences and bleed them dry of meaning and vitality; bloodsuckers like “focus” and “prioritize” and “process.” In sticking with the horror theme,...

Tips from The A-Team Fewer reporters, with greater demands on their time. Fewer outlets and more competition for coverage. Face it, it’s a shrinking strike zone for media pitches. That’s why it’s crucial to make those media pitches as good as possible: well-composed,...

Grace Vinton, a seasoned PR director for Amendola Communications, and James Aita, Director of Strategy and Business Development at Medicomp Systems chat with HealthcareNOW Radio’s “What’s My Tagline” host Carol Flagg about the recent ViVE 2023 conference in Nashville....

The first-to-market companies who see a problem or need and develop tech to expertly solve it, aren’t always the ones that win in the marketplace. Why? Because they often are so focused on doing the good work that they miss the opportunity to broadcast their success...

Attending healthcare conferences is an investment for your company. Balanced against the costs of travel, lodging and registration are the opportunities to make valuable connections, showcase your company and learn more about the industry. Accomplishing those goals...

Many PR and marketing professionals hold the mistaken belief that analyst briefings are pointless unless their company has a paid subscription with the analyst firm. Analyst relations are frequently one of the first items marketers seek to remove from our PR...