Press Release Headlines: When Short Is Just Right
A famous saying in my family is, “Our family is SO short, our family tree is a bush.” Ba dum bum. Seriously, there are certain times when being short and sweet is right on point. Example: press release headlines. My colleague Brandon Glenn recently wrote a blog about...
Consistency And Quality Content Are The Keys to Blogging Success
It takes a combination of hubris, masochism and bad judgment to write a blog post about the importance of writing quality blog posts. Reporting for duty. Chicago web design and development company Orbit Media recently released its 8th annual blogging survey, and it is...
Consistency And Quality Content Are The Keys to Blogging Success
It takes a combination of hubris, masochism and bad judgment to write a blog post about the importance of writing quality blog posts. Reporting for duty. Chicago web design and development company Orbit Media recently released its 8th annual blogging survey, and it is...
Patient Movement Technology Pioneer Motient Enlists Amendola for Strategic PR and Media Relations Services
Award-winning health tech PR agency to elevate the profile of the tech-supported patient movement platform SCOTTSDALE, Ariz., Jan. 6, 2022 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and...
Know Your Audience: The Fine Line Between Technical Language And Jargon
One of the foundational PR rules that any communications professional learns is to avoid the use of jargon - the technical terminology or characteristic idiom of a special activity or group, as defined by Merriam-Webster. In my years working in PR for healthcare and...
Why Thought Leadership Matters In Healthcare
To be successful in business, you have to come up with a viable idea, develop it, bring it to market, and sell it to customers. That may be an oversimplified version of the formula but the basic principles are there: craft a product or service and then spend most of...
Consistency, Quality Are The Keys To Winning Website Content
Smart healthcare companies invest in creating a quality digital presence, primary through their websites. I’ve launched my share of sites over the years and can tell you that a lot of planning, debate, creativity, and effort go into every facet of a company’s...
Blurred Lines: When My Work in Healthcare Became Personal, Again and Again
When I was a little girl, I always wanted to be a pediatrician. And a writer. I had no idea as an idealistic young lady that there wasn’t really a career that combined the two disciplines. And when I learned how long I had to go to school to be a pediatrician, I...
2021 State Of The Press Release: The TL;DR Version
There are a few yearly traditions Americans rally behind and await with eager longing and hushed anticipation – birthdays, holidays and the publishing of Cision’s “State of the Press Release” report. The 2021 version of this annual 20-something-page paean to the press...
5 Ways To Make Work From Home Work For Your Business
At the time, I did not realize we were so innovative. When I founded the agency in 2003, it was clear to me that with the Internet, email, phones, and the nature of our public relations and marketing communication services, not everyone needed to be in the same office...
Vim Engages Amendola Communications for PR and Marketing Services
Award-winning Healthcare IT PR agency and healthcare technology platform partner to amplify client successes and industry best practices SCOTTSDALE, Ariz., Oct. 14, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public...
4 Tips From A Former Healthcare Reporter
Career changes are rarely easy, especially when you study a field throughout college and subsequently work in it following graduation. In August, I left a respected healthcare trade journal after nearly four years and 'crossed over to the dark side,' as they say....
Kindly Do The Needful: Coping With Outcomes Anxiety
In healthcare, we’re always talking about improving patient outcomes, clinical and financial outcomes, or even the mind-numbing phrase ‘operational outcomes,’ whatever that means. Recently, I’ve been thinking about the intersection of language and performance anxiety,...
4medica Re-engages Amendola for Strategic Public Relations Services
Award-winning healthcare IT PR agency and innovative healthcare data quality platform provider partner to amplify client’s thought leadership, technology offerings SCOTTSDALE, Ariz., Sept. 28, 2021 – Amendola Communications, a nationally recognized, award-winning...
What’s Wrong with Group Brainstorming? A Lot. Here’s a Better Alternative.
Group brainstorming sessions are largely a waste of everyone’s time. Before I’m burned at the stake for corporate heresy, consider that this seemingly controversial statement isn’t just coming from me. Google “Why brainstorming doesn’t work” and you’ll surface a...
To Build Brand Loyalty And Be A Valued Partner, Join Your Customer’s Mission
Are you talking at your customers, or are you speaking their language and partnering on their mission? This is a question that every marketer, communicator and sales team member should be asking regularly. We all have some level of brand loyalty in our lives. For me,...
Six Considerations When Evaluating A PR Agency
So, you want to engage a PR agency to help get the word out about your solutions or services. Sounds like a plan. Sounds easy. But the process can be daunting, time-consuming, and expensive. And, most importantly, it may not help you achieve your goals. If this sounds...
Curebase Taps Amendola Communications for Strategic Public Relations and Social Media Services
Award-winning healthcare IT PR agency and fast-growing decentralized clinical trial (DCT) technology company align to advance the future of global healthcare research SCOTTSDALE, Ariz., August 17, 2021 – Amendola Communications, a nationally recognized, award-winning...
Luna Selects Amendola Communications for Healthcare PR and Marketing Services
Award-winning Healthcare IT PR agency and the leader in on-demand physical therapy delivery partner to amplify client successes and industry best practices SCOTTSDALE, Ariz., Aug. 10, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare...
The Lifelong Learner In All Of Us
While searching for a high-school graduation gift this summer, I came across a book called, “Learn Like a Pro, Science-based tools to become better at anything.” Primarily a guidebook for students about how to learn, study and prepare for tests, it also has...
Jodi Amendola Named to PR News’ Distinguished List of ‘Top Women in PR 2021’
Amendola Communications CEO honored in ‘Entrepreneurs’ category for leadership in healthcare, digital health and life sciences communications amid pandemic SCOTTSDALE, Ariz. – July 28, 2021 – Amendola Communications is thrilled to share the news that CEO Jodi Amendola...
Look for the Human Connection to Health Tech
Most people working in communications are familiar with the idea that storytelling creates the most impactful and memorable messages. Feeling a human connection to a story is what makes it resonate with us, and what makes us care. Working in the healthcare...
Amendola a Finalist for PR Daily’s 2021 Digital Marketing Campaign of Year AND Healthcare Marketing Campaign
Amplification, education & patient-centric storytelling helps Air Methods’ No Membership Required program take off SCOTTSDALE, Ariz.—July 15, 2021 – Amendola Communications (Amendola) today announced it has been named a finalist in two different categories for PR...
The Key To Writing Marketing Copy That Gets Results
Successful marketers are persuasive. Whatever their medium – print, audio, video – the content and messages they create consistently prompt their target audience to take action. There are multiple schools of thought about effective marketing, not to mention plenty of...
How To Plan Communications For Your Next Crisis
A recent cyberattack on a fuel pipeline has hospital and health system officials rethinking what they need to do better to protect their own networks from breaches and the huge consequences that can result. For communications professionals at such institutions,...
Why “Writer’s Block” Isn’t Really Writer’s Block—And How to Fix It
In the 1994 book Bird by Bird, author Anne Lamott dispenses advice legendary among writers on how to write a draft worthy of hitting send. Her key gem (and the only piece of advice I recall after nearly 30 years): “Just write a “sh***ty first draft.” That short...
Bulldog Awards Honors Amendola Communications for Appriss Health OpenBeds Media Campaign
SCOTTSDALE, Ariz.—June 3, 2021 – Amendola Communications today announced it has won a Bulldog PR Award in the Best Healthcare Campaign category, further enhancing the company’s reputation as a top, innovative public relations (PR) and marketing communications agency...
Are Humans Destined To Be The New Horses? Thoughts On AI In PR
As artificial intelligence (AI) continues its inexorable march towards consuming more and more jobs previously done by humans, it may be a question of when, rather than if, humans become the new horses. Think, for a minute, about how absolutely essential horses were...
Hermes Creative Awards Top Honors to Amendola Communications for Kaufman Hall Media Response Campaign During Pandemic
SCOTTSDALE, Ariz.—May 18, 2021 – Amendola Communications today announced it has won a Hermes Creative Award, further enhancing the company’s reputation as a leading innovative public relations (PR) and marketing communications agency for healthcare and health IT. The...
So You Want To Be On A Podcast?
There are hundreds, maybe even thousands, of healthcare podcasts available to listeners in 2021. There even are podcast networks devoted exclusively to healthcare topics. For healthcare professionals, these podcasts can provide valuable information. They also offer a...
Connect America Engages Amendola Communications for Strategic PR and Marketing Services
Award-winning Healthcare IT PR agency and personal emergency response systems provider partner to amplify client successes and industry best practices SCOTTSDALE, Ariz., April 29, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and...
PR Works Better When You Make It Personal
As many readers of the Amendola blog are probably aware, I lost my mother, who was my inspiration and guiding light, to COVID-19 the night before Thanksgiving last year. It was difficult for my family as well as me, especially because I believe it was unnecessary. She...
Infectious Disease Testing Leader Alveo Technologies Engages Amendola Communications
Award-winning healthcare PR agency to raise profile of rapid infectious disease testing platform through media engagement SCOTTSDALE, Ariz., April 22, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and...