Write 200 Lousy Words Per Day, That’s It
Writing is drudgery for many people, which is part of the reason our clients let us do some of that writing for them. Often, the hardest part is just getting started, even if you write for a living. As I’ve described before in this blog, at the start of a writing...
FDS Amplicare Selects Amendola Communications as Agency of Record
Award-winning Health and Health tech PR and marketing agency and innovative pharmacy solutions provider partner to amplify client successes and industry best practices SCOTTSDALE, Ariz., April 13, 2021 – Amendola Communications, a nationally recognized, award-winning...
“Lincoln’s Mentors” Imparts Importance Of Archetypes For Life
Michael J. Gerhardt’s book, “Lincoln’s Mentors,” teaches us about the thirst for knowledge and ambition of our 16th president. While Abraham Lincoln was an imperfect human being, we learn about the ways this self-made man educated himself and drew courage and insights...
Health IT – A Patient’s Experience
Amendola Communications specializes in healthcare, health IT, and life sciences PR and marketing. A benefit of my employment is that my day is filled with reading interesting innovations. I research articles for social media, locate editorial calendars from trade...
The Key to Creating Successful Podcasts for Your Business
Podcasting has entered the mainstream. More than one-third (37%) of Americans age 12 and over listen to podcasts at least every month and 24% listen weekly, according to Edison Research. Given that this data is from a report published last March, you can be assured...
3 Quick Tips for Writing a Better Byline
Of all the deliverables we routinely encounter in public relations, none presents as much of a challenge as the humble byline. Press releases are necessarily to-the-point and formulaic. Blog posts are often quick-and-dirty shorter pieces that are meant to quickly...
Virtual Care Leader eVisit Taps Amendola as Agency of Record
Healthcare IT PR agency aims to amplify voice of enterprise-ready virtual healthcare platform through media engagement SCOTTSDALE, Ariz., Jan. 28, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and...
Top 5 Blog Posts of 2020: The More Things Change…
COVID-19 left no industry unscathed in 2020 (well, except maybe Wall Street). One of the hardest-hit industries was healthcare, which is Amendola’s specialty. Throughout the year, we posted blogs with helpful advice about adjusting to the massive changes occurring in...
Case Studies: Understanding the Difference Between Results and Activities
Case studies (aka customer stories) are one of the most powerful tools in an organization’s marketing arsenal. And for good reason. If you are an unknown or little-known company, a great case study that names the customer can provide you with instant credibility. Many...
ICYMI – PR, Marketing and Social Media Advice from the Amendola Blog
Award-winning health IT agency offers guidance applicable in virtually any industry SCOTTSDALE, Ariz., Dec. 15, 2020 – Amendola Communications has built an outstanding reputation as one of the leading public relations, marketing, and social media firms serving...
“The Elements of Style” Never Loses Luster for Lovers of Language
While our digital age has ushered in not a few changes with respect to the written word and how we communicate, there is a 100+-year-old book that still has something to offer our sophisticated new world. The Elements of Style, written by William Strunk Jr. and later...
Amendola Named Finalist for Multiple Ragan 2020 PR Daily Awards
Agency honored for high impact PR, thought leadership and digital campaigns during pandemic year SCOTTSDALE, ARIZ., Dec. 1, 2020—Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, announced...
COVID-19 Has Robbed Us of a Lot; Let’s Not Forget the Gift of Gratitude
COVID-19 brought a year filled with uncertainty, change and lots of hardship. The impact of the pandemic has taken its toll on many of us. With the election behind us, Thanksgiving around the corner, and 2021 ahead, let’s be grateful for the many gifts we have, the...
Women Leaders: A Tribute to My Mom
Kamala Harris, Madam Vice President-Elect, made history as the first woman to be elected to the White House. There have been 48 Vice Presidents previously, all white men. This opens the door for women female leaders of all races and religions. I am grateful that my...
7 Tips for Making Your Press Release a Success
Most journalists (36%) still receive their news from the good old press release. As a PR professional, you are responsible for getting the news your client wants to disseminate in front of as many relevant people as possible. But in 2020 when the usual news topics...
Amendola Named Finalist in 2020 Platinum PR Awards
Agency honored for its work on Air Methods’ No Membership Required program SCOTTSDALE, Ariz., Oct. 22, 2020—Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, announced today that it has...
Branding: Be Yourself, Earn Engagement
In public relations, there’s a lot of talk about a company’s brand and its messaging – the ideas and public image of the institution and its representatives. The value cannot be overstated. Messaging and branding give a company its identity, making it appear “human”...
Get Real: Making the Most of Virtual Events
Many healthcare, life sciences and healthcare IT marketers may not realize it, but virtual events (such as online-only conferences) are not new. They’ve actually been around for roughly a decade – starting right about the time broadband connections became ubiquitous....
Pivot Point Consulting Engages Amendola for Strategic PR and Marketing Services
Health IT PR award-winning agency and Best in KLAS consulting firm partner to amplify client successes and industry best practices SCOTTSDALE, Ariz., Oct.13, 2020 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public...
Revisiting “The Four Ps” of Marketing During a Pandemic
Whenever asked to come up with a marketing plan, many people refer back to the “The Four Ps of Marketing” and use them as the basic foundation to develop an integrated strategy. During the COVID-19 pandemic, a lot of healthcare and health IT companies have had to...
Diameter Health Engages Amendola For Strategic Public Relations, Social Media and Content Marketing Services
Healthcare agency to increase awareness of scalable solutions for streamlined clinical data optimization SCOTTSDALE, Ariz., Sept. 24, 2020 – Amendola Communications (Amendola), a nationally recognized, award-winning healthcare and health IT public relations and...
How to Take the Pain Out of the Editing Process
Nobody expects perfection, and certainly not on the first attempt. That’s why we always anticipate that the written content we produce for clients will need at least one round of edits – and maybe more. The editing process is without a doubt a key component of content...
Award-Winning Award Entries: Differentiating Between Strategies and Tactics
Whenever I get award entries (or PR proposals for that matter) to review, I am always struck at how much confusion there is between what constitutes a strategy versus a tactic. Generally what I will find is that the strategies and tactics are mixed together in some...
Marketing In a COVID World
In mid-May we talked about the emergence of a new normal in public relations and marketing as a result of the COVID-19 pandemic. Media coverage of the virus has become all-consuming in the intervening four months. Over 100 million pieces of news focused on COVID-19...
Breaking Into the Policy World through Public Relations
Unless your organization happens to have an office in the Washington, D.C. bubble, engaging in federal policymaking can seem like a daunting task. Many organizations will understandably dismiss the opportunity to get involved in policy discussions because they simply...
How to Prepare for Media Interviews
The Roman statesman Seneca once said, “Luck is what happens when preparation meets opportunity.” This is a sentiment executives must keep in mind as they prepare for media interviews. And the key word here is preparation. As busy as everyone seems to be in the era...
5 Helpful PR Tips for Rebranding
Many healthcare technology companies are choosing to rebrand because of the impact that the novel coronavirus has had on the healthcare ecosphere. Capabilities or focus points which may not have been on the forefront before this year-long industry earthquake are now...
Research: Be Careful What You Link To
Stats and other evidence can look great at first, but after a little digging…not so much A big part of the content we create for clients, whether it is a blog post, bylined article, white paper, or even an infographic, is research. It can be a collaborative process...
Substance Over Spin
Despite all of the metrics and data at our fingertips these days, public relations is still more art than science when it comes to attaining the ultimate goal: media coverage. Sure, reports that show impact after the fact are indispensable and all the information at...
In 2020, a “Thought Leader” is just a Regular Person
The phrase "thought leader" is one that is thrown around a lot in public relations. And it's understandable: For any public-facing organization or business, it's important to have experts on hand who can speak to the public. However, as someone involved in day-to-day...
5 Reasons to Invest in Your Future, Despite the Scary Past
Welcome to Q3, 2020. What does that mean for how public relations and marketing departments will invest in their futures? Q4 will be the time to finalize budgets for 2021. After a tumultuous year including a pandemic, record unemployment, civil unrest and a...
Avoiding the Information “Tug-of-War” During Product Launch
Here's the scenario. A new product or solution has been developed. Sales and marketing — because they have tangible goals that must be met in a certain timeframe — want to rush out the product launch so they can start selling it. However, other departments within the...
Blinders Off: The Value of Performing a Marketing Audit
One of the late George Carlin's most famous comedy bits was his list of oxymorons, or as he put it words that don't go together with other words. He used examples such as 'jumbo shrimp', 'exact estimate' and 'military intelligence' to make his point. There is one more...