Virtual Care Leader eVisit Taps Amendola as Agency of Record
Healthcare IT PR agency aims to amplify voice of enterprise-ready virtual healthcare platform through media engagement SCOTTSDALE, Ariz., Jan. 28, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and...
Top 5 Blog Posts of 2020: The More Things Change…
COVID-19 left no industry unscathed in 2020 (well, except maybe Wall Street). One of the hardest-hit industries was healthcare, which is Amendola’s specialty. Throughout the year, we posted blogs with helpful advice about adjusting to the massive changes occurring in...
Case Studies: Understanding the Difference Between Results and Activities
Case studies (aka customer stories) are one of the most powerful tools in an organization’s marketing arsenal. And for good reason. If you are an unknown or little-known company, a great case study that names the customer can provide you with instant credibility. Many...
ICYMI – PR, Marketing and Social Media Advice from the Amendola Blog
Award-winning health IT agency offers guidance applicable in virtually any industry SCOTTSDALE, Ariz., Dec. 15, 2020 – Amendola Communications has built an outstanding reputation as one of the leading public relations, marketing, and social media firms serving...
“The Elements of Style” Never Loses Luster for Lovers of Language
While our digital age has ushered in not a few changes with respect to the written word and how we communicate, there is a 100+-year-old book that still has something to offer our sophisticated new world. The Elements of Style, written by William Strunk Jr. and later...
Amendola Named Finalist for Multiple Ragan 2020 PR Daily Awards
Agency honored for high impact PR, thought leadership and digital campaigns during pandemic year SCOTTSDALE, ARIZ., Dec. 1, 2020—Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, announced...
COVID-19 Has Robbed Us of a Lot; Let’s Not Forget the Gift of Gratitude
COVID-19 brought a year filled with uncertainty, change and lots of hardship. The impact of the pandemic has taken its toll on many of us. With the election behind us, Thanksgiving around the corner, and 2021 ahead, let’s be grateful for the many gifts we have, the...
Women Leaders: A Tribute to My Mom
Kamala Harris, Madam Vice President-Elect, made history as the first woman to be elected to the White House. There have been 48 Vice Presidents previously, all white men. This opens the door for women female leaders of all races and religions. I am grateful that my...
7 Tips for Making Your Press Release a Success
Most journalists (36%) still receive their news from the good old press release. As a PR professional, you are responsible for getting the news your client wants to disseminate in front of as many relevant people as possible. But in 2020 when the usual news topics...
Amendola Named Finalist in 2020 Platinum PR Awards
Agency honored for its work on Air Methods’ No Membership Required program SCOTTSDALE, Ariz., Oct. 22, 2020—Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, announced today that it has...
Branding: Be Yourself, Earn Engagement
In public relations, there’s a lot of talk about a company’s brand and its messaging – the ideas and public image of the institution and its representatives. The value cannot be overstated. Messaging and branding give a company its identity, making it appear “human”...
Get Real: Making the Most of Virtual Events
Many healthcare, life sciences and healthcare IT marketers may not realize it, but virtual events (such as online-only conferences) are not new. They’ve actually been around for roughly a decade – starting right about the time broadband connections became ubiquitous....
Pivot Point Consulting Engages Amendola for Strategic PR and Marketing Services
Health IT PR award-winning agency and Best in KLAS consulting firm partner to amplify client successes and industry best practices SCOTTSDALE, Ariz., Oct.13, 2020 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public...
Revisiting “The Four Ps” of Marketing During a Pandemic
Whenever asked to come up with a marketing plan, many people refer back to the “The Four Ps of Marketing” and use them as the basic foundation to develop an integrated strategy. During the COVID-19 pandemic, a lot of healthcare and health IT companies have had to...
Diameter Health Engages Amendola For Strategic Public Relations, Social Media and Content Marketing Services
Healthcare agency to increase awareness of scalable solutions for streamlined clinical data optimization SCOTTSDALE, Ariz., Sept. 24, 2020 – Amendola Communications (Amendola), a nationally recognized, award-winning healthcare and health IT public relations and...
How to Take the Pain Out of the Editing Process
Nobody expects perfection, and certainly not on the first attempt. That’s why we always anticipate that the written content we produce for clients will need at least one round of edits – and maybe more. The editing process is without a doubt a key component of content...
Award-Winning Award Entries: Differentiating Between Strategies and Tactics
Whenever I get award entries (or PR proposals for that matter) to review, I am always struck at how much confusion there is between what constitutes a strategy versus a tactic. Generally what I will find is that the strategies and tactics are mixed together in some...
Marketing In a COVID World
In mid-May we talked about the emergence of a new normal in public relations and marketing as a result of the COVID-19 pandemic. Media coverage of the virus has become all-consuming in the intervening four months. Over 100 million pieces of news focused on COVID-19...
Breaking Into the Policy World through Public Relations
Unless your organization happens to have an office in the Washington, D.C. bubble, engaging in federal policymaking can seem like a daunting task. Many organizations will understandably dismiss the opportunity to get involved in policy discussions because they simply...
How to Prepare for Media Interviews
The Roman statesman Seneca once said, “Luck is what happens when preparation meets opportunity.” This is a sentiment executives must keep in mind as they prepare for media interviews. And the key word here is preparation. As busy as everyone seems to be in the era...
5 Helpful PR Tips for Rebranding
Many healthcare technology companies are choosing to rebrand because of the impact that the novel coronavirus has had on the healthcare ecosphere. Capabilities or focus points which may not have been on the forefront before this year-long industry earthquake are now...
Research: Be Careful What You Link To
Stats and other evidence can look great at first, but after a little digging…not so much A big part of the content we create for clients, whether it is a blog post, bylined article, white paper, or even an infographic, is research. It can be a collaborative process...
Substance Over Spin
Despite all of the metrics and data at our fingertips these days, public relations is still more art than science when it comes to attaining the ultimate goal: media coverage. Sure, reports that show impact after the fact are indispensable and all the information at...
In 2020, a “Thought Leader” is just a Regular Person
The phrase "thought leader" is one that is thrown around a lot in public relations. And it's understandable: For any public-facing organization or business, it's important to have experts on hand who can speak to the public. However, as someone involved in day-to-day...
5 Reasons to Invest in Your Future, Despite the Scary Past
Welcome to Q3, 2020. What does that mean for how public relations and marketing departments will invest in their futures? Q4 will be the time to finalize budgets for 2021. After a tumultuous year including a pandemic, record unemployment, civil unrest and a...
Avoiding the Information “Tug-of-War” During Product Launch
Here's the scenario. A new product or solution has been developed. Sales and marketing — because they have tangible goals that must be met in a certain timeframe — want to rush out the product launch so they can start selling it. However, other departments within the...
Blinders Off: The Value of Performing a Marketing Audit
One of the late George Carlin's most famous comedy bits was his list of oxymorons, or as he put it words that don't go together with other words. He used examples such as 'jumbo shrimp', 'exact estimate' and 'military intelligence' to make his point. There is one more...
Amendola Taps Philip Anast for General Manager Position
SCOTTSDALE, Ariz., June 30, 2020 - Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has promoted Philip Anast to the position of General Manager, the agency announced today. Anast is a PR...
Beating the Odds When Pitching Trade Show Media Interviews
It sounds like a simple request: we're going to be at such-and-such conference or event and we want to secure some media interviews while we're there. It makes sense, since trade show media interviews have been a staple of public relations pretty much since Glogg...
10 Fast Visual Tips for a Fabulous Zoom Media Interview
By Marcia Rhodes Congratulations! Your amazingly talented PR team just landed an interview for you on a local or national news program, to be conducted via Zoom. Since you regularly use Zoom for video calls, the interview should be a piece of cake. Right? Well, it's...
What Journalists Want: We Read Cision’s 2020 State of the Media Report So You Don’t Have To
Another year, another Cision "State of the Media" report. The 2020 edition, which represents the 11th annual report in the series, surveyed more than 3,200 journalists from across the globe to provide a picture of today's media landscape. While much of the yearly...
Bulldog PR Awards 2020 Honors Amendola for Air Methods Crisis Management Campaign and Vocera Product Launch
SCOTTSDALE, Ariz. June 4, 2020 Amendola Communications announced today that it has won two 2020 Bulldog PR Awards, solidifying the company's reputation as a top public relations (PR) and marketing communications agency for healthcare and health IT. The Bulldog PR...
Aim for Progress, not Perfection in Crucial Conversations
In my last post, we learned that a key technique to resolving problems is fostering dialogue with another person, or even a group of people. This wisdom comes from the best seller, "Crucial Conversations." Having the other person's best interests in mind goes a long...