CareMount Medical and CareMount Health Solutions Engages Amendola for Strategic PR and Marketing Strategy and Services
Healthcare agency to build thought leadership for population health management solutions provider SCOTTSDALE, Ariz., Feb. 25, 2020 Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced...
The 5 Resolutions Common to PR and Marketing Professionals
We are a few months into the new year and it's that time when we begin to reevaluate the resolutions we originally set. Were we being overly optimistic? Are these goals still achievable? Do we restart again? The New Year has always marked a great starting point for...
Using Thought Leadership to Make Your Organization Appear Larger Than Life
Throughout my career, whenever I have done a SWOT (strengths, weaknesses, opportunities, threats) analysis with a health IT startup one of the most common weaknesses or threats their executives offer is the small size of their organizations. They may have the greatest...
Crisis Communications: The PR Emergency Department
You wake up and reach for your phone. Despite the many times you've heard it's not healthy to check your email before your feet even hit the floor in the morning you immediately check your email. This time, at the top of your inbox, is a message from your biggest...
5 Biggest PR Fails of 2019
In our 24-hour news cycle increasingly driven by social media virality -- public relations disasters occur and are crowded out so quickly that many people, including me, don't even notice them. In 2019, there have been a few exceptions to that rule, which are listed...
How Often Should I Reach Out to My Prospects? It Depends
The first rule of real estate is "location, location, location." Anyone who's ever been in the market to buy or sell a home has been told this by a family member, friend or agent. But when you're buying a house where exactly is the best location? The answer: It...
Let’s Bring the Human Connection Back to Communication
We've all seen articles in the press about overuse of social media and technology by our kids and teens. It's absolutely pervasive in school, during classes, and in many homes. I've had numerous conversations with my high school sophomore about her generation's...
How to Generate Content for Corporate Blogs Without Relying Exclusively on Thought Leaders
The more corporate blogs change, the more they stay the same. A 2016 post on Amendola's blog lists the primary benefits a corporate blog can deliver, which all ring true three-and-a-half years later. Those advantages include: building SEO and attracting visitors to...
Top PR and Marketing Posts from the Amendola Blog in 2019
Featured posts from Amendola Communications include those syndicated by Bulldog Reporter, a popular PR publication. SCOTTSDALE, Ariz., Jan. 7, 2020 PR and marketing pros looking for some inspirational reading are invited to check out the top blog posts of 2019 by the...
The Basics of Healthy, Happy Relationships
Building relationships with journalists takes time. Smashing them to pieces takes little time at all. One terrible, irrelevant pitch and you could end up on a journalist's blacklist and that isn't where you want to be. Because as any good media relations guru will...
TransformativeMed Engages Amendola For Strategic Public Relations and Content Marketing Services
Healthcare agency to increase awareness of solutions to combat physician burnout; return joy to the practice of medicine SCOTTSDALE, Ariz., Dec. 17, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and...
Healthcare Tech Companies: Make News with Your Data
Healthcare technology companies spend a lot of time urging providers and payers to become "data-driven." But what about themselves? The fact is, most healthcare tech companies are sitting on goldmines of data that, given a little exploration, could produce intriguing...
Opinion Pieces: Take a Stand to Stand Out
In public relations, we work with most of our clients on thought leadership bylined articles. These articles frequently include the client's opinions, most often about how healthcare provider organizations or payers can improve productivity, efficiency, patient care...
Amendola Communications Wins “Campaign of the Year” in Business Intelligence Group 2019 Public Relations and Marketing Excellence Awards Competition
Agency earns top honors for its "unicorn" campaign positioning client Health Catalyst for a successful initial public offering SCOTTSDALE, Ariz. Nov. 21, 2019 Amendola Communications continues its award-winning momentum with today's announcement that it earned the...
Make your speeches “move the human heart”
As a communications agency for healthcare and healthcare IT companies, Amendola Communications has built a reputation for strong speaker applications. Once a speaking engagement is secured, however, the real fun begins: the preparation of the speech itself. When...
“Please Tell Me It’s Not Another Report”: What a Clinical Discussion Taught Me about PR
We work in a niche part of PR healthcare with a heavy focus on technology so as you can imagine we have extremely nuanced discussions about the work that our clients do. This includes how their technology, service or offering impacts the world, what differentiates it...
Amendola Communications Earns Triple Honors in 2019 MarCom Awards
Agency receives high marks for Medicomp Systems integrated marketing, Lumeris and Health Catalyst public relations programs SCOTTSDALE, Ariz. Nov. 4, 2019 Amendola Communications proved once again why it is one of the top public relations (PR) and marketing agencies...
Personalized Marketing: Are You Talking to Me?
The competition for consumers' time is more critical than ever as they continue to be bombarded with the "noise" of messaging and advertisements in nearly every facet of life. According to Forbes, the average person is exposed to 4,000 10,000 advertisements each day....
Smart Business Advice from Bill & Ted
Attention Bill & Ted fans! The news that Bill S. Preston, Esquire and Ted "Theodore" Logan will once again be gracing movie screens with a new film, Bill & Ted Face the Music, has certainly been met with tremendous excitement. Not the least of which is that...
TAGNOS engages Amendola for strategic public relations and content marketing services
Healthcare agency to elevate awareness programs for "care traffic control" and the orchestration of clinical logistics automation SCOTTSDALE, Ariz., Oct. 22, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations...
4 Questions to Ask Before You Hire a PR Agency
There are many great reasons companies hire a PR agency. Start-ups often do it to create a "larger than life" image in the marketplace. Having your executives interviewed by top industry trade media, or having your thought leadership published in top publications,...
Amendola Celebrates 16 Years of Shining the Light on the Best Brands in Healthcare Technology
Industry's top public relations and marketing agency commemorates anniversary with $100,000 in-kind donation to the Help In Healing Home Foundation SCOTTSDALE, Ariz. Oct. 10, 2019 As the healthcare industry makes a generational shift to preventive, value-based care,...
5 Ways to Convince Your Clients Clients to Do PR
One of the most enduring challenges many of my clients face is getting their clients on board with a public relations program. It happens to healthcare vendors all the time. The sales team inks a major deal with a large health system or a long-time hospital customer...
But I have a staff why do I need a PR or marketing agency?
We all have strengths and whether we admit it or not, we all have weaknesses. For one, I can't seem to make a grilled cheese sandwich without burning at least one side. Lucky for me, there are people that not only cook grilled cheese to perfection, but they've done so...
How to Make More Impact with Your News
You have a piece of fantastic news. Congratulations! But what are you going to do with it now so you can get maximum exposure of it? We hear many times, "I have a great story, let's write a press release!" Could be a new solution offering, the latest customer success...
Mobile is Overtaking TV: Keep Content Short
According to study results that likely surprised no one, Americans now spend more time on mobile devices than watching TV. Research and analysis firm eMarketer estimates that U.S. adults will spend 3 hours, 43 minutes on mobile devices in 2019, just above the 3 hours...
Ready to Rebrand? Plan for the Future and Make it Last
Anyone who has ever worked on a rebrand can agree on one thing. It's a LOT of work. A rebrand can easily become an arduous process - from finding the right design inspiration to obtaining strategic direction to developing succinct messaging and finally to crafting the...
Amendola Promotes Marcia Rhodes to Vice President
SCOTTSDALE, Ariz., September 11, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has promoted Marcia Rhodes to the position of Vice President, the agency announced today. The...
September A Great Time to Begin Planning 2020 PR Budgets
It's September. The kids are back to school and summer vacations are over. It's the time of the year when our clients start planning their PR budgets for 2020. What are some considerations for you to make when planning your company's public relations budget? Here's a...
Writing Better Byline Articles: 3 Key Mistakes to Avoid
For establishing thought leadership, there are few more effective tools in the public relations toolbox than byline articles. Like the opinion column in the editorial section of our increasingly vanishing newspapers, the byline presents an opportunity for the author...
10 Things Your Publicist Would Do if S/he Ran Your Company
All of the below suggestions are offered by experienced publicists in the B2B arena, including myself and several colleagues at Amendola Communications. While we fully get that a public relations program is just one of many important contributions to creating a...
How Social Media Can Make Or Break Your Business’s Reputation
Jodi Amendola Forbes Councils Member Forbes Agency Council COUNCIL POST | Paid Program Leadership POST WRITTEN BY Jodi Amendola Jodi Amendola is CEO of Amendola, an award-winning healthcare and technology public relations and marketing agency based in Scottsdale, AZ....
Don’t Forget Industry Analysts in PR Programs
Even before English economist William Stanley Jevons and other 19th Century luminaries formalized the idea of marginal utility, business people grappled with sustaining customer desires for their goods and services. While Jevons had commodities in mind, I believe...