Smart Business Advice from Bill & Ted
Attention Bill & Ted fans! The news that Bill S. Preston, Esquire and Ted "Theodore" Logan will once again be gracing movie screens with a new film, Bill & Ted Face the Music, has certainly been met with tremendous excitement. Not the least of which is that...
TAGNOS engages Amendola for strategic public relations and content marketing services
Healthcare agency to elevate awareness programs for "care traffic control" and the orchestration of clinical logistics automation SCOTTSDALE, Ariz., Oct. 22, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations...
4 Questions to Ask Before You Hire a PR Agency
There are many great reasons companies hire a PR agency. Start-ups often do it to create a "larger than life" image in the marketplace. Having your executives interviewed by top industry trade media, or having your thought leadership published in top publications,...
Amendola Celebrates 16 Years of Shining the Light on the Best Brands in Healthcare Technology
Industry's top public relations and marketing agency commemorates anniversary with $100,000 in-kind donation to the Help In Healing Home Foundation SCOTTSDALE, Ariz. Oct. 10, 2019 As the healthcare industry makes a generational shift to preventive, value-based care,...
5 Ways to Convince Your Clients Clients to Do PR
One of the most enduring challenges many of my clients face is getting their clients on board with a public relations program. It happens to healthcare vendors all the time. The sales team inks a major deal with a large health system or a long-time hospital customer...
But I have a staff why do I need a PR or marketing agency?
We all have strengths and whether we admit it or not, we all have weaknesses. For one, I can't seem to make a grilled cheese sandwich without burning at least one side. Lucky for me, there are people that not only cook grilled cheese to perfection, but they've done so...
How to Make More Impact with Your News
You have a piece of fantastic news. Congratulations! But what are you going to do with it now so you can get maximum exposure of it? We hear many times, "I have a great story, let's write a press release!" Could be a new solution offering, the latest customer success...
Mobile is Overtaking TV: Keep Content Short
According to study results that likely surprised no one, Americans now spend more time on mobile devices than watching TV. Research and analysis firm eMarketer estimates that U.S. adults will spend 3 hours, 43 minutes on mobile devices in 2019, just above the 3 hours...
Ready to Rebrand? Plan for the Future and Make it Last
Anyone who has ever worked on a rebrand can agree on one thing. It's a LOT of work. A rebrand can easily become an arduous process - from finding the right design inspiration to obtaining strategic direction to developing succinct messaging and finally to crafting the...
Amendola Promotes Marcia Rhodes to Vice President
SCOTTSDALE, Ariz., September 11, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has promoted Marcia Rhodes to the position of Vice President, the agency announced today. The...
September A Great Time to Begin Planning 2020 PR Budgets
It's September. The kids are back to school and summer vacations are over. It's the time of the year when our clients start planning their PR budgets for 2020. What are some considerations for you to make when planning your company's public relations budget? Here's a...
Writing Better Byline Articles: 3 Key Mistakes to Avoid
For establishing thought leadership, there are few more effective tools in the public relations toolbox than byline articles. Like the opinion column in the editorial section of our increasingly vanishing newspapers, the byline presents an opportunity for the author...
10 Things Your Publicist Would Do if S/he Ran Your Company
All of the below suggestions are offered by experienced publicists in the B2B arena, including myself and several colleagues at Amendola Communications. While we fully get that a public relations program is just one of many important contributions to creating a...
How Social Media Can Make Or Break Your Business’s Reputation
Jodi Amendola Forbes Councils Member Forbes Agency Council COUNCIL POST | Paid Program Leadership POST WRITTEN BY Jodi Amendola Jodi Amendola is CEO of Amendola, an award-winning healthcare and technology public relations and marketing agency based in Scottsdale, AZ....
Don’t Forget Industry Analysts in PR Programs
Even before English economist William Stanley Jevons and other 19th Century luminaries formalized the idea of marginal utility, business people grappled with sustaining customer desires for their goods and services. While Jevons had commodities in mind, I believe...
PR Pros and Marketers: Take On Your Toughest Challenges with These Tips from Amendola
Healthcare and Health IT full service agency Amendola Communications shares insights on preventing and mitigating a crisis, ending a publicity dry spell and proving that PR and marketing work SCOTTSDALE, Ariz., July 30, 2019 PR and marketing aren't for the faint of...
[Your Business Name] Powered by Communication
We've always heard that communication is key, but in today's world it's not only key it can make or break a business. Nearly every minute of every workday we are communicating whether it's internally with coworkers or trying to close the next big deal with a business...
HMS Engages Amendola to Drive Expansion Through PR and Media Relations
SCOTTSDALE, Ariz., July 23, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has announced it has been selected as the public relations and media relations partner for HMS, a leading...
Crisis Management Why Your Plan Should Include More Than Just Managing the Crisis Itself
Turn on the news today and you realize that crises come in multiple forms. Scandals, data breaches, natural disasters and public health concerns are just the tip of the iceberg. The importance of having an actionable, tested plan with holding statements is well...
6 “Tells” to Determine If You’re Ready for an Interview-Driven PR Program
It all sounds good in theory. The CEO, VP of sales, chief marketing officer, or some other higher-up decides that the key to boosting sales, raising funding, or driving some other positive business event is to launch an interview-driven PR program. "We need our...
HIT PR Veteran Jodi Amendola Named Finalist on PR News
2019 Top Women in Healthcare Awards SCOTTSDALE, Ariz. July 9, 2019 Amendola Communications founder and CEO Jodi Amendola has been named a finalist for the PR News Top Women in Healthcare for 2019 award. The prestigious award recognizes the most innovative women in...
New hire press releases: Is anyone listening?
Anyone who's been in the media, marketing or communications industries has likely seen hundreds. If you're an ex-reporter-turned-PR-guy like me, then you've no doubt seen thousands. Unfortunately, I'm not talking about performance bonuses or letters of adoration from...
Selecting the Right PR and Marketing Agency: Is Bigger Better?
When it comes to finding the right PR and marketing agency, is bigger better? It depends who you ask. Early in my career as an agency leader, I was surprised that it was Amendola's largest Fortune 500 clients who most clearly understood and could articulate the...
Trade Shows and Events: Four Ways to Improve Your ROI
Whether you personally believe trade shows are the land of opportunity or merely a relic of a bygone era where primitive being skulked through the aisles without the benefit of a smartphone, there is no question that they are still a fact of life for many of us. In...
DisposeRx Engages Amendola for Strategic PR, Content, Social Media and Marketing Strategy and Services
Healthcare agency to elevate PR and marketing program for drug disposal company SCOTTSDALE, Ariz., June 11, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing firm, announced today that...
The Science of Marketing and Public Relations
You got approval for a $3 million marketing budget from the C-suite. While that may sound small to some and exorbitant to others the one guarantee is the marketing team will be required to "prove their value" after the money is spent. Unlike some other departments who...
Reverse Engineer Your Story-Telling
A couple of years ago, a client of mine who launched a health IT startup, marveled at the number of healthcare entrepreneurs who came up with a cool idea and then went in search of a market for it. In most cases, he told me, this approach found them struggling to find...
Why Are You Reading This?
News Flash: There is a lot of written content on the web. That means it is challenging to grab a reader's attention and even more difficult to hold it. One study, from way back in 2014, found online readers generally click away after 15 seconds. Five years and...
Time to Spring Clean Your PR Strategy
The sun is shining, the birds are chirping, and the flowers and trees are blooming. It's that time of the year when I think about Spring cleaning, especially living in Atlanta where everything inside and out is covered in pollen. As I was dusting my entire house last...
Air Methods Engages Amendola for Full-Service PR, Content, Marketing & Digital Strategy and Execution
SCOTTSDALE, Ariz., May 7, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has announced it has been selected as the outsourced marketing and PR partner for Air Methods, the leading...
It’s not you. It’s your brand. Is brand ambiguity stunting your sales growth?
Over the last fifteen years, I've participated in more corporate messaging workshops than can be counted. Inevitably, at a certain point during the workshop, the facilitator will ask the collective group: "Who ARE we?" Typically, the marketing leaders are quick to...
Get Your Marketing and PR Programs Ready for Summer
Healthcare IT public relations agency Amendola Communications offers three ideas to help keep marketing and PR programs filled with energy and enthusiasm SCOTTSDALE, Ariz., April 24, 2019 As we near the end of spring, we're reminded that vacation season is just around...
So You Just Landed a Venture Capital Investment and Want Some Media Coverage
Closing a venture capital (VC) investment is a big deal for any young company. After all, less than 1 percent of all U.S. companies receive VC money. A VC investment represents market validation. An experienced group of industry veterans has decided that your company...