PeriGen Taps Amendola Communications for Fully Integrated Marketing Plan
SCOTTSDALE, Ariz., October 9, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that PeriGen, an innovator of perinatal early warning systems, has engaged...
6 Reasons Why You (and Your Company) Should Participate in National Healthcare IT Week
On this blog we often talk about how to use PR and marketing to help build the brand and drive sales for healthcare and healthcare IT (HIT) products. Most of the time the activities we discuss require some significant effort. But there's an online event coming up next...
That Ol’ “PR Magic:” Real Examples from Amendola Clients
Social media is often misunderstood as an unnecessary evil, especially in healthcare, but it is an amazing tool that allows you to reach your audience in a way that was never possible before. While developing and maintaining an online community does take time and...
PatientPing Taps Amendola to Support Strategic Growth Initiatives
SCOTTSDALE, Ariz., Sept. 25, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that PatientPing has selected Amendola as its agency of record to lead its PR and...
5 Confessions of a Former Healthcare Trade Publication Editor
Prior to joining Amendola Communications, I was a senior editor at Medical Economics, the largest monthly business management journal for primary care practices. Before that, I was a senior editor at a couple monthly city business publications as well as a daily...
Embrace the Paywall Future Because it’s Coming
For several years now we all have lived in luxury, enjoying free content on the Internet that's paid for through ads and data mining, with no paywall to contend with. But, as many prominent media outlets have noted, things are beginning to change. Back in the early...
The Anatomy of a Successful Pitch
Nothing fills me with existential dread like sitting down to write a media pitch. Give me the sweet relief of an 800-word byline ghostwritten under a soul-crushing deadline. Bury me under the gigabyte of bone-dry peer-reviewed research I need to complete an immensely...
6 Ways Trade Outlets Trump National Media for B2B Marketing and PR
Whenever we ask clients about their "dream placement," national media (especially the New York Times and the Wall Street Journal) always top the list. These multi-platform outlets, after all, attract millions of eyeballs on a daily basis. Although there is no denying...
CTG Chooses Amendola Communications as North American Public Relations Partner
SCOTTSDALE, Ariz., August 28, 2018 Although they say you can't go home again, don't tell that to CTG, a provider of reliable information technology (IT) solutions and services to organizations in North America and Western Europe. Amendola Communications, a nationally...
Amendola Communications Adds Award-Winning Healthcare Journalist and Experienced Public Relations Professional as Senior Writer
SCOTTSDALE, Ariz., August 23, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare information technology public relations and marketing agency, announced today that Morgan Lewis Jr. has joined the agency as Senior Writer. An...
What to expect from your PR agency’s account leader
As a communications executive working with a PR agency, you might assume that your account team members, and especially your main point of contact, practice what they preach. After all, you hired them to communicate your value to target markets. Yet, it doesn't hurt...
What An Older, More Mature Lebron James Can Teach Us About Crisis Communications
In most cities, a sports star leaving to join another team wouldn't quite reach the level of crisis. No doubt, the world has countless far more serious and urgent problems. But Cleveland's a little different than most cities. Egos are a bit more fragile here after...
Kaufman Hall Taps Amendola Communications as PR Agency of Record to Support Strategic Growth Initiatives
SCOTTSDALE, ARIZ. August 7, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, announced today its selection as the agency of record for Kaufman Hall, a leading provider of management...
Webinar Wisdom: 3 best practices for webinars that wow and get results
I have a confession. I'm not ashamed. It's my truth. I love a webinar. I love everything about it. I love writing the title and description. I love promoting it and watching the registration count rise each day. I love when the day finally arrives and the presentation...
The Science Behind Using Analogies to Convey Complex HIT Concepts
For many writers, including (especially?) this one, analogies are one of the most important and commonly used tools in our toolbox. Relating a new or complex topic, such as just about anything in health IT (HIT), to a familiar example readers already know and...
What Are You Really Saying? Mastering Unspoken Messages
Have you ever heard the phrase, "it's not what you say but how you say it?" This "how," or nonverbal communication, accounts for more than 90 percent of what we convey. In fact, former UCLA Professor Albert Mehrabian found that the use of one's voice makes up 38...
Only You Can Prevent Hashtag Misuse
Do your research. Or end up with #EGG on your face. hash·tag: A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Communication has and will continue to evolve. It is a powerful...
6 Common Pitching Errors to Avoid
Pitching stories is one of the essential skills of a PR professional. Yet it is surprising how many PR people neglect the basics of how to pitch what to whom. In most cases, a little thought and preparation can help PR pros avoid these kinds of mistakes. Yet they...
Should People in Pancake Houses Throw Burgers?
If you spend any time on the Internet not exclusively dedicated to work, shopping or seeing what new shame Cousin Frank is bringing to your family on Facebook, you understand that the Internet's true purpose is to facilitate a relentless parade of jokes, memes and...
Integrity in Public Relations For our Clients, the Media and the Profession
Recently, I heard someone speak about Integrity and the importance of having it in all aspects of your life. It might sound like a simple concept, but when someone, especially someone in a leadership or advisory role, doesn't apply integrity in their life, there seems...
Analyst Briefings Best Practices
Earned media bylines and interviews get the most attention in healthcare public relations programs, but in many ways analyst briefings are even more critical to companies navigating a noisy and fiercely competitive marketplace. Admittedly, analyst reports don't have...
VisitPay Selects Amendola Communications for Public Relations and Content Development
SCOTTSDALE, Ariz., June 5, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that it has been selected as the PR agency of record for VisitPay. Amendola will...
Rhodes Map to Turbocharged Presentations
When it comes to HIMSS Global Conference speaker proposals, Amendola Communications enjoys a 75% win rate. That means that out of 12 speaking abstracts we write and submit on behalf of our clients, nine are accepted. Quite impressive considering that HIMSS has a less...
PR Pros: Beware of Busywork Masquerading as “Essential Skills”
Some hard truths on the PR skills we really should be developing for our clients and our own professional development. A well-known public relations trade site recently ran a "listicle" of so-called essential PR skills for our modern technology-driven era. Included in...
Amendola Communications Honored as a Top Healthcare Agency in Ragan and PR Daily’s Ace Awards
SCOTTSDALE, Ariz., May 22, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT (HIT) public relations and marketing agency, announced today that it has added another accolade from the PR industry. The agency was recently...
Lightbeam Health Selects Amendola Communications to Boost Market Visibility as a Leading Population Health Vendor
SCOTTSDALE, ARIZ. May 10, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, announced today that it has been selected as the agency of record for Lightbeam Health Solutions, a leader in...
Teamwork Makes the Dream Work and Delivers Results
Everyone knows that success is not created in a vacuum. Teamwork permeates everything we do. In sports, we know the names of some standout players, but it is how they work together that delivers wins. In public relations and marketing agencies, clients depend on team...
Podcasts: 4 Tips to Prepare for a Great Guest Interview
Someday, you may be able to tell your grandchildren you lived through the golden age of podcasts. From the humble beginnings of first being listed in iTunes in 2005 to the emergence of "Serial" as the medium's first breakout star in 2014, podcasts have evolved from...
Translating habits into PR best practices
In his book, "The Power of Habit: Why We Do What We Do in Life and Business," New York Times business reporter Charles Duhigg explores the neurology of habits, why habits form in human beings, and how we can change them through a systematic approach of identifying...
What I learned at my first HIMSS
First and foremost, this is a BIG show. Okay, obviously this is a big show. But it's important to understand this isn't the type of trade show where the cool startup with hopes and dreams of changing the world can make a huge splash. At least, not without a plan. As a...
Why Strategy Matters (but Action Matters More) When It Comes to PR
We've all heard of analysis paralysis the state of over-analyzing or over-thinking a situation so much that a decision is never made and the outcome is impacted. Recently I've been witnessing a curious yet similar phenomenon at healthcare IT companies across the...
Amendola Communications’ Ken Krause Guest Lectures
About Blogging at Northern Illinois University's "Digital Days" Program brings in practitioners from the business world to provide business students with real-world perspectives on digital marketing techniques and job opportunities SCOTTSDALE, Ariz. April 10, 2018 In...
The Value of the Vendor-Neutral Opportunity
One of the biggest changes that has happened in healthcare IT (HIT) public relations over the last 10 years is the increased demand for vendor-neutral byline articles, blog posts, and other materials. It makes sense from the publications business model perspective....