We’ve all been there – sitting in a meeting that could have easily ended a half-hour ago – but for some reason, the meeting just crawls on and on. One person may go off on a tangent that may be mildly interesting but has no relevance to the meeting’s objectives....

Many of our clients who accept an invitation to appear as a guest on a podcast are shocked when they learn that the interview included a video recording that was uploaded to YouTube. Keep in mind that even if the interview is in podcast form, you should always be...

Brand advocacy is not a new idea, but many brands are still lacking the momentum behind it. As we move into 2023, brand advocacy should be a vital part of your marketing strategy. In fact, according to Edelman Trust Barometer, employee advocacy-related leads converted...

“The first draft is the best, and it’s all downhill from there.” These snarky yet valid words came from a longtime friend, colleague, and mentor. They semi-jokingly referred to much of the writing we produced as the content marketing arm of a Fortune 500 healthcare IT...

Anyone who has been in marketing eventually is advised to “write like an eighth grader.” People who offer this advice may cite legitimate literacy studies showing that the “average American” reads at the level of a seventh- or eighth-grader. If that is true...

Imagine your boss issues the following email at the end of the day: “I’m bringing in bagels tomorrow morning.” Yay, bagels! You make a mental note to skip breakfast tomorrow to make room for schmear. Then your boss emails: “I’m going to prioritize bringing in bagels...

I’ve always felt like I was born to be an entrepreneur; leading a company is in my blood because both of my parents started their own businesses. I was always a “go-getter.” When I was 18, I took a commission-only summer job selling Cutco knives, and within a month I...

A value proposition is a simple statement that tells your customers and prospects why you are in business. At its core, it’s the promise your company gives customers about what it will deliver and why they should choose your product. Value propositions form the...

The Oxford comma represents the rare example of a debate among grammar nerds that has spilled over into pop culture – at least a little bit. From Vampire Weekend beginning a song with the pressing question of “Who gives a f— about an Oxford comma?” to a court...

The HIMSS Global Conference and Exhibition is a well-established healthcare innovation industry conference that Amendola has attended with our clients since the company’s inception. Members of our team were onsite at the 2022 event this year to support our...

ViVE is an exciting new healthcare innovation industry conference and this year Amendola was onsite to support our clients attending the event. Check out insight on the tradeshow this year from one of our Media Specialists Grace Vinton on Healthcare NOW Radio’s...

COVID-19’s impact on remote work, supply chains, and staffing has been well documented, but one area that hasn’t received much attention is the effect the pandemic has had on the marketing and public relations (PR) efforts of businesses. Insights gained from a survey...

A famous saying in my family is, “Our family is SO short, our family tree is a bush.” Ba dum bum. Seriously, there are certain times when being short and sweet is right on point. Example: press release headlines. My colleague Brandon Glenn recently wrote a blog about...

It takes a combination of hubris, masochism and bad judgment to write a blog post about the importance of writing quality blog posts. Reporting for duty. Chicago web design and development company Orbit Media recently released its 8th annual blogging survey, and it is...