Five Big Changes in Media Relations and How HIT Organizations Can Adapt
A recent webinar sponsored by Cision explored several changes in media relations over the last few years and offered tips on steps healthcare IT (HIT) organizations should take to prosper in this new reality. The webinar was led by Michael Smart, a PR pro who says he...
Fueled by New Clients, Strategic Hires, and Surging Global Demand for Healthcare Technology, Amendola Communications Sets Growth Records in 2017
SCOTTSDALE, AZ Nov. 30, 2017 Amendola Communications, an award-winning healthcare marketing and public relations agency, heads into 2018 following a banner year of record-setting growth with new-client acquisition. Amendola and its clients benefited from the...
Access Denied: The Other Kind of Writer’s Block
One of these days I'm going to put together a sort of "Road Warrior Olympics," in which contestants compete on how well they can conduct business while riding in an Uber, going through security at the airport, and even in the midst of the plane's takeoff and landing....
HealthBI Names Amendola Communications Agency of Record for PR and Content Marketing
Company behind nation's most widely used care management system for pop health taps HIT PR agency to promote its solutions for value-based and integrated care SCOTTSDALE, AZ Nov. 28, 2017--Amendola Communications, an award-winning healthcare marketing and public...
3 Resolutions for Public Relations and Marketing Campaigns in 2018
Healthcare IT public relations agency Amendola Communications advises how to tweak next year's campaigns for more impact SCOTTSDALE, Ariz., Nov. 20, 2017 Now is not only a good time to make personal resolutions for the coming year, it's also an ideal time to plan what...
The Value of Gratitude
A Secret "Trick" to Add to Your 2018 PR & Marketing Strategy With Thanksgiving around the corner, it got me thinking: one day simply isn't enough to contemplate all there is to be grateful for. Especially when adding our professional blessings to the mix, like the...
Measuring Your 2017 Public Relations Results: Was Your Message Heard?
Amendola Communications advises how to measure the results of PR campaigns and plan for the year ahead SCOTTSDALE, Ariz., Nov. 16, 2017 In the midst of planning next year's marketing and public relations budgets, now is an excellent time for healthcare IT companies to...
The Most Amazing Blog You’ll Ever Read
"Marketing is no longer about the stuff that you make, but the stories you tell." Seth Godin Roaming the Exhibit Hall at HIMSS17 last year, I found a truly unique healthcare solution. It solves seemingly intractable problems with uncommon grace and simplicity. It's...
You’ve Developed the Next Greatest HIT Tool. Now What?
Key elements to a successful product launch In most industries, and especially with technology, continuously innovating is a requirement for maintaining and expanding market share. Releasing new products and features requires several months of strategy and...
4medica Reengages Amendola Communications for Content Creation and Public Relations
MARINA DEL REY, CA and SCOTTSDALE, AZ Nov. 1, 2017--Amendola Communications, an award-winning healthcare marketing and public relations agency, is pleased to welcome back 4medica, the market leader in moving clinical data in real time across the healthcare continuum,...
3 Ways Healthcare Companies Can Lead with Empathy
There is a persistent stereotype of public relations professionals as "spin doctors." We're hired guns aiming to put lipstick on a pig, pull the wool over someone's eyes, or <insert any other cliched maxim here>. The last thing we would do is tell clients to...
GlobalMed Taps Amendola Communications for Public Relations, Social Media and Content Marketing
SCOTTSDALE, Ariz., Oct. 17, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that GlobalMed, an international provider of telehealth solutions, has selected...
When a social media crisis strikes, what do you do?
Imagine this: after weeks of planning then pouring time and resources into your social media efforts you are starting to see results. You are gaining new followers and engaging with potential customers. Your efforts are clearly working and just when everything seems...
Content Marketing in Eight Seconds or Less
As you work on your content strategy, think about this: According to a recent study, the average person now loses concentration after only eight seconds. I would ask you to pause and think about that but then I'll risk of losing the remaining seconds of your attention...
Surgical Analytics Pioneer caresyntax, Inc., Selects Amendola Communications for Public Relations and Content Creation
SCOTTSDALE, Ariz., October 3, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today its selection as the agency of record for Boston-based caresyntax, Inc., which helps...
“Lady Luck Favors Those Who Try,” and Other Wisdom for PR Pros from “A Mind for Numbers”
As we strive to be better communicators and storytellers, it often helps to get out of our comfort zones and read inspirational literature that can teach us new things. We often find those types of books in classical literature, or from the latest fiction and...
If You Really Want to Sell Products, Lose the Jargon
Having worked across a number of industries during my career, I feel pretty safe in saying no industry loves it jargon (and acronyms) like healthcare. The general technology industry probably comes in a close second, but for pure technical mumbo-jumbo you can't beat...
Advice for Journalists Considering a Career in Public Relations
Admit it, reporters and editors: Many of you are a little curious to learn about tips for journalists considering a career in public relations, or at least you have been at some point. That's OK. No one could blame you and you've got plenty of reasons: Newspapers have...
Lumeris Selects Amendola Communications as Public Relations and Content Creation Partner
SCOTTSDALE, Ariz., September 12, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that Lumeris, a provider of strategic counsel and technology to health systems,...
Fire Your Inner Critic
Most of us are our own worst critics. It's easy to understand why. After all, no one knows us better than us. Who better to uncover and critique all our foibles, follies and failures than our own inner critic? There's a fine line, of course, between self-criticism and...
iN2L Returns to Amendola Communications and Expands Public Relations and Content Program
SCOTTSDALE, Ariz. Aug. 29, 2017 Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that It's Never 2 Late (iN2L), the leader in providing person-centered engagement, content and technology solutions for seniors,...
Why Good Clients Are Key for Great PR and How to Be One
Last month was atypical for sure. I had two clients call and ask me, "How can we be a better client?" Wow! In all of my years in public relations & marketing, I don't believe that has ever happened before. One of the clients actually said, "You've always been...
Is Account-Based Marketing Right for You?
Traditionally, B2B healthcare marketing shops design their campaigns to cast a very wide net, seeking to get their companies solutions in front of as many potential customers as possible. Today, more marketing teams are considering a much more concentrated alternative...
Amendola Communications Named a Finalist for PR News Platinum Award
Agency honored in Content Marketing category for its work on Health Catalyst success story program SCOTTSDALE, Ariz., August 9, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing...
6 Tips for Making Your Customer Success Stories More Compelling
Everyone loves a great customer success story. You can talk features and benefits in the abstract all day, but nothing brings home the concept that those features and benefits will actually solve the problem you're trying to address than hearing it already did the...
Shadow day at AC gives students a chance to learn about PR first-hand
Public relations is not something easily learned in the classroom. PR/marketing principles and practices are best learned on the job. Amendola Communications recently hosted a "shadow day" five high school students to see what the PR agency world is like and to spark...
Productive Client-PR Agency Collaboration
One of the most important contributors to productivity is outstanding collaboration between business partners. In this brief (3:24) video, Amendola Communications Senior Account Director Philip Anast shares some tips he learned from the book Smarter, Faster, Better...
Your Brand: What Healthcare Can Learn from Disney and Keen Shoes
It takes years to build brand equity, and just an instant to tarnish it. The best brands know the brand must drive every interaction with stakeholders, including investors, the media and the public. Failing to "lead with the brand" may result in lost opportunities to...
Veteran Tech PR Pro Joins Amendola Communications
Philip Anast Named Senior Account Director SCOTTSDALE, Ariz., July 19, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced today that Philip Anast has joined the...
Keeping the Drum Beat Going on Marketing
Summer conjures many images that are symbolic of a slower pace relaxing by the beach, sipping lemonade by the pool or reading a book under the shade of a tree. These relaxing pictures of a simpler time rarely include your marketing efforts, although they can fall into...
Honest Question: Have You Got What it Takes to Be a Thought Leader?
Thought leadership is arguably one of the most powerful assets in an organization's or individual's public relations strategy. Yet relatively few companies go after the thought leader mantle, even if they have articulate, charismatic, true believers leading their...
The Problem with Your Content is You (and Other Content Marketing Truths)
Here's a valuable lesson for anyone involved in content marketing.Recently, I was chatting with a small group of guests at a party. Then, the other partygoers gracefully exited the conversation and suddenly, I was trapped. I looked right. I looked left. But my efforts...
Taking A Measure of PR Measurement
So there you are, listening to the PR agencies you've brought in to pitch your business. Everything is going swimmingly, and you think you've found your top candidate. Then you do it ask the one question that strikes fear into the heart of nearly every PR...