Amendola Communications Brings Healthcare Journalist Brandon Glenn Onboard the A-Team
Former bureau chief at MedCity News and senior editor at Medical Economics to direct client accounts at healthcare IT public relations agency SCOTTSDALE, Ariz., June 13, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare...
Facts Tell But Stories Sell
"Story telling is the oldest form of teaching," Matt Cavallo declared when we met on May 23. I couldn't agree more. Great story telling has always intrigued me. Maybe that's why I'm in PR. I have always believed that behind every organization is a zealous individual...
Setting Up Your Website for Social Success
In the good old days of the Internet (we're talking the 1990s here), clients grappled with the decision to jump on the newest marketing scheme the website. Advertising and PR agencies, as well as marketing directors, had widely divergent opinions about several...
Bridge Therapeutics Selects Amendola for Strategic Guidance and Thought Leadership Program for Anticipated Launch of New Pain Management Therapy
Scottsdale, Ariz. May 30, 2017 Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that Bridge Therapeutics, Inc., has selected Amendola as its agency of record. Bridge Therapeutics, an innovative...
5 Things Social Media Managers Never Do
Grab your Instagram-worthy coffee and make sure you are not guilty of these social media crimes. Social media marketing is fast paced. Not only does your well thought-out and carefully sliced up 140-character tweet have a short shelf life, but each platform changes...
GetWellNetwork Selects Amendola Communications as Agency of Record, Expands Partnership in Healthcare PR
Interactive patient care leader selects award-winning PR agency to raise awareness in commercial and pediatric hospitals, government healthcare facilities and retail clinics. SCOTTSDALE, Ariz. (May 17, 2017) Amendola Communications, a nationally recognized public...
Should You Bet It All on a Trade Show Launch?
When it comes to product launches, many companies hang their hat on making a big splash at the biggest trade show in their industry. And then they are disappointed. For those targeting the healthcare IT market, that usually means HIMSS. For those targeting providers,...
Healthcare IT Agency, Amendola Communications, Releases Top 7 Blog Posts for Spring Cleaning your PR & Marketing
Agency insiders give tips to refresh and reenergize content marketing, tradeshows, social media and more SCOTTSDALE, AZ., May 9, 2017 With more than half of the year still on the horizon, healthcare IT marketers and communicators are evaluating next steps to promote...
The Dog Eat Dog Days of PR in the Internet Age: Part One
Who watches the watchdogs? It's a phrase that conjures the creation of police commissions or intelligence oversight committees. But if you're a believer in the sanctity of the Fourth Estate (and God knows we need them now more than ever), then the watchdogs who need...
What the Princess Bride Can Teach Republicans About Health Reform PR
Dear Republicans, welcome to the Health Reform PR Fire Swamp (HRPRFS)! Like the Fire Swamp from the Princess Bride, the HRPRFS features several obstacles that did tremendous damage to the Affordable Care Act. As Republicans are hurtling forward with their ACA...
Fostering A Culture of Transparency
On the night of November 2, 2016, the Chicago Cubs won the World Series, ending the longest drought in the history of American sports OK, before I continue a caveat. This isn't going to be another metaphorical sports-as-insert-unrelated-industry-here blog post. I'm...
What Can We Learn From United Airlines Flight 3411
If you had a goal of demonstrating how NOT to handle crisis communications, you couldn't find a better template than the actions of United Airlines after a flight crew forcibly removed Dr. David Dao from Flight 3411 from Chicago to Louisville to accommodate its own...
The Press Release: Marketing’s Swiss Army Knife
Swiss Army knives are generally thought of as the go-to multi-tool, capable of performing all sorts of handy functions in one neat little package. Marketers have their own version of the Swiss Army knife: the press release. It has the versatility to advance a variety...
Industry Analysts Predictions for 2017
HIMSS is now a distant memory and you're struggling to remember what happened last week, let alone the show's key takeaways. Never fear, I've got you covered! I reached out to several top industry analysts with whom I've worked for years, as well a Health 2.0...
Meridian Medical Management Selects Amendola Communications as Content Creation Partner
SCOTTSDALE, Ariz., April 04, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that Meridian Medical Management, a leading provider of revenue cycle, business...
Why I (Still) Hate the Term “Content Marketing”
A few years back, I made a minor ripple on the internet okay, make that a very minor ripple when I dashed off a plaintive lament about the use of the word "content" in content marketing. As I noted at the time, the industry couldn't have picked a more lifeless word to...
Musically Infused Management. (Headphones On, Please.)
Want a Rockin Team? Many think that putting together a great team means being clear about roles, setting expectations and providing appropriate incentives. While all that MBA mumbo jumbo is true, it's not how you get teams to purr like a Lotus and move like Greased...
Zynx Healthcare Taps Amendola for Public Relations, Content Creation and Marketing Strategy
Scottsdale, Ariz. March 15, 2017 Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that Zynx Health, a market leader in providing evidence- and experience-based clinical improvement solutions and part of the...
HIMSS Is Over. Now What?
At our agency we think of HIMSS as our "Christmas." We face similar time pressures and high expectations as those in retail leading up to the holiday, but as one team member says, "HIMSS is the "Happiest Time of Year." Like the annual family gatherings, we see...
To the media Thank you for being our friends
"The light which has been shed on mankind by the art of printing has eminently changed the condition of the world." Thomas Jefferson, writing to John Adams, 1823 There has been a lot of attention paid lately to the rise of "fake" news, alternative facts, and the role...
Content Marketing: Remember to Ask “And Then?”
One of the most important questions a content marketing team can ask when charged with developing a new press release/blog post/case study/white paper/video/etc. doesn't come from a marketing textbook or TED talk. It actually comes from the lowbrow movie "Dude,...
Catching a Buzz: Trends to watch at HIMSS17
Health IT insiders, journalists share what topics they'll be tracking at HIMSS17. HIMSS17, the juggernaut of all healthcare technology conferences (a.k.a. #HIMSSanity) is just weeks away, and soon we'll all be high on interoperability, blockchain, burnout and whatever...
Clarify Health Solutions Selects Amendola Communications for Public Relations and Content Creation
SCOTTSDALE, Ariz., February 14, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, is pleased to announce that it has been selected as the agency of record for Clarify Health...
Why PR Will Be Your Sales Team’s Best Friend in 2017
I always get excited about the first month of a new year. January is like back-to-school season for grown-ups. It's the ideal time to rethink your current way of doing things and to consider abandoning the status-quo for a fresh, new approach. Especially when it comes...
How to Make the News, Even When You’re Not the Headline
Many companies hire PR agencies because they want to make the news, i.e., see their stories splashed on the front pages of USA Today or the Wall Street Journal or featured in a top-tier technology publication. Such a media hit rarely happens overnight, as the bar for...
How your PR team can play winning ball like the Cubs
The Associated Press named the Cubs winning the World Series as the top sports story of 2016. Aside from the fact that Captain Obvious must have been moonlighting for the AP sports department this year, there are two critical lessons that PR strategists can take from...
The 4 P’s to Think Like a Marketer
You may have heard of the 4 P's of marketing: price, product, place, promotion. It's a broad view to the marketing puzzle of taking a product or service from concept to consumer. Sometimes, businesses gain ground without thinking through these 4 Ps. Rapid growth is...
Medicomp Systems Selects Amendola Communications as PR, Marketing and Content Development Partner
Thought leadership and brand awareness program aims to help more clinicians worldwide Scottsdale, Ariz.Jan. 17, 2017 Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that it has been chosen as the agency of...
Don’t Judge a Book by Its Sales: Tips for turning your book into a relationship magnet
Why should you write a book? Most busy tech executives have a hundred good reasons why they can't spare the time for books. Their PR advisers may be tempted to concur since PR performance is judged largely on the quantity of placements secured. After all, why spend...
Hear Ye! Hear Ye! 5 Steps for Utilizing Word of Mouth Marketing
Word of mouth is arguably the most efficient and beneficial form of marketing. A recent Nielsen's Harris Poll Online found that more than 80% of Americans seek recommendations when making any kind of purchase. Also, a Nielsen's Trust in Advertising report showed that...
Healthcare IT Agency, Amendola Communications, Features Top Blogs of 2016
Agency insiders share tips for getting noticed at HIMSS, securing coverage by the New York Times and more SCOTTSDALE, Ariz., Jan. 3, 2017 Healthcare IT companies seeking strategic tips and advice for their 2017 public relations efforts can start by checking out a...
5 Keys to Building a Brand
Clients have high hopes when they first engage a public relations firm. Building a brand will mean interviews with the Wall Street Journal! Blogs that go viral on Facebook and Twitter! Appearances on CNN! And well they should. After all, clients are paying good money...
Infusion Express Taps Amendola Communications to Support Growth Trajectory
Retail healthcare company cites Amendola's reach, as it expands nationwide Scottsdale, Ariz. Dec. 14, 2016 Amendola Communications, an award-winning healthcare marketing and public relations agency, has announced it has been chosen as the agency of record by Infusion...