The Press Release: Marketing’s Swiss Army Knife
Swiss Army knives are generally thought of as the go-to multi-tool, capable of performing all sorts of handy functions in one neat little package. Marketers have their own version of the Swiss Army knife: the press release. It has the versatility to advance a variety...
Industry Analysts Predictions for 2017
HIMSS is now a distant memory and you're struggling to remember what happened last week, let alone the show's key takeaways. Never fear, I've got you covered! I reached out to several top industry analysts with whom I've worked for years, as well a Health 2.0...
Meridian Medical Management Selects Amendola Communications as Content Creation Partner
SCOTTSDALE, Ariz., April 04, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that Meridian Medical Management, a leading provider of revenue cycle, business...
Why I (Still) Hate the Term “Content Marketing”
A few years back, I made a minor ripple on the internet okay, make that a very minor ripple when I dashed off a plaintive lament about the use of the word "content" in content marketing. As I noted at the time, the industry couldn't have picked a more lifeless word to...
Musically Infused Management. (Headphones On, Please.)
Want a Rockin Team? Many think that putting together a great team means being clear about roles, setting expectations and providing appropriate incentives. While all that MBA mumbo jumbo is true, it's not how you get teams to purr like a Lotus and move like Greased...
Zynx Healthcare Taps Amendola for Public Relations, Content Creation and Marketing Strategy
Scottsdale, Ariz. March 15, 2017 Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that Zynx Health, a market leader in providing evidence- and experience-based clinical improvement solutions and part of the...
HIMSS Is Over. Now What?
At our agency we think of HIMSS as our "Christmas." We face similar time pressures and high expectations as those in retail leading up to the holiday, but as one team member says, "HIMSS is the "Happiest Time of Year." Like the annual family gatherings, we see...
To the media Thank you for being our friends
"The light which has been shed on mankind by the art of printing has eminently changed the condition of the world." Thomas Jefferson, writing to John Adams, 1823 There has been a lot of attention paid lately to the rise of "fake" news, alternative facts, and the role...
Content Marketing: Remember to Ask “And Then?”
One of the most important questions a content marketing team can ask when charged with developing a new press release/blog post/case study/white paper/video/etc. doesn't come from a marketing textbook or TED talk. It actually comes from the lowbrow movie "Dude,...
Catching a Buzz: Trends to watch at HIMSS17
Health IT insiders, journalists share what topics they'll be tracking at HIMSS17. HIMSS17, the juggernaut of all healthcare technology conferences (a.k.a. #HIMSSanity) is just weeks away, and soon we'll all be high on interoperability, blockchain, burnout and whatever...
Clarify Health Solutions Selects Amendola Communications for Public Relations and Content Creation
SCOTTSDALE, Ariz., February 14, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, is pleased to announce that it has been selected as the agency of record for Clarify Health...
Why PR Will Be Your Sales Team’s Best Friend in 2017
I always get excited about the first month of a new year. January is like back-to-school season for grown-ups. It's the ideal time to rethink your current way of doing things and to consider abandoning the status-quo for a fresh, new approach. Especially when it comes...
How to Make the News, Even When You’re Not the Headline
Many companies hire PR agencies because they want to make the news, i.e., see their stories splashed on the front pages of USA Today or the Wall Street Journal or featured in a top-tier technology publication. Such a media hit rarely happens overnight, as the bar for...
How your PR team can play winning ball like the Cubs
The Associated Press named the Cubs winning the World Series as the top sports story of 2016. Aside from the fact that Captain Obvious must have been moonlighting for the AP sports department this year, there are two critical lessons that PR strategists can take from...
The 4 P’s to Think Like a Marketer
You may have heard of the 4 P's of marketing: price, product, place, promotion. It's a broad view to the marketing puzzle of taking a product or service from concept to consumer. Sometimes, businesses gain ground without thinking through these 4 Ps. Rapid growth is...
Medicomp Systems Selects Amendola Communications as PR, Marketing and Content Development Partner
Thought leadership and brand awareness program aims to help more clinicians worldwide Scottsdale, Ariz.Jan. 17, 2017 Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that it has been chosen as the agency of...
Don’t Judge a Book by Its Sales: Tips for turning your book into a relationship magnet
Why should you write a book? Most busy tech executives have a hundred good reasons why they can't spare the time for books. Their PR advisers may be tempted to concur since PR performance is judged largely on the quantity of placements secured. After all, why spend...
Hear Ye! Hear Ye! 5 Steps for Utilizing Word of Mouth Marketing
Word of mouth is arguably the most efficient and beneficial form of marketing. A recent Nielsen's Harris Poll Online found that more than 80% of Americans seek recommendations when making any kind of purchase. Also, a Nielsen's Trust in Advertising report showed that...
Healthcare IT Agency, Amendola Communications, Features Top Blogs of 2016
Agency insiders share tips for getting noticed at HIMSS, securing coverage by the New York Times and more SCOTTSDALE, Ariz., Jan. 3, 2017 Healthcare IT companies seeking strategic tips and advice for their 2017 public relations efforts can start by checking out a...
5 Keys to Building a Brand
Clients have high hopes when they first engage a public relations firm. Building a brand will mean interviews with the Wall Street Journal! Blogs that go viral on Facebook and Twitter! Appearances on CNN! And well they should. After all, clients are paying good money...
Infusion Express Taps Amendola Communications to Support Growth Trajectory
Retail healthcare company cites Amendola's reach, as it expands nationwide Scottsdale, Ariz. Dec. 14, 2016 Amendola Communications, an award-winning healthcare marketing and public relations agency, has announced it has been chosen as the agency of record by Infusion...
The Elephant in the Room: Policy and Politics in Healthcare PR
The Day After Wednesday, November 9, about 6am. Bleary eyed, I throw back a couple cups of black coffee and start collating and reviewing my notes, observations and potential talking points on the election results and their affect on healthcare PR before making phone...
A Case Study on How to Get More Case Studies
They're effective, trustworthy, and prospects actually read them--but marketers can encounter surprising resistance in securing case studies from their customers. Here's how to overcome the three most common challenges standing in the way of compiling a great...
Checklist: 10 Questions to Determine if the Timing Is Right to Hire A PR Agency
Like so many companies, you want to promote your company brand and unique value proposition far and wide. But convincing others to pull the trigger on hiring a PR agency is proving to take more time than you anticipated. Or, perhaps you're the one who isn't sold yet...
Champing at the Bit over the Correct Use of Idioms: Its Just Good PR
All languages employ idioms, or phrases that have a figurative meaning that goes beyond the literal use of the words and English is no different. In fact, the English language includes an estimated 25,000 idiomatic expressions such as "breath of fresh air" and "clean...
Getting the Picture: 5 Reasons to Use Infographics
Effective storytelling has always been an integral strategy of PR and marketing. But in today's digital world, where online users are flooded with information, sometimes "showing," rather than "telling" your story can be an effective approach for communicating your...
More than One Way to Milk the PR Machine
After 14 months, dozens of emails, numerous brainstorming sessions not to mention several bottles of Tums my PR team was excited to have our client profiled by Forbes. And then, just like the careful-what-you-wish-for dot-com Super Bowl ad, very quickly the number of...
6 Tips for Generating Blog Writing Ideas
By now you've no doubt heard about the benefits of establishing a corporate blog. One of the most important, of course, is for search engine optimization (SEO) purposes. Google (and other search engines) rewards frequent content updates on your website, so if your...
The rise of sponsored content or is it content marketing or is it native advertising?
The New York Times recently reported on sponsored content becoming King in a Facebook World. Advertisers have discovered that traditional digital advertising, such as banner ads, are too easy to ignore. So instead they are focusing on delivering information not only...
3 ways to build a profitable social media audience
Clamoring to get the most followers on social media doesn't always translate to a profitable social media audience. It actually can create a lot of noise instead of driving profitable traffic. Social media platforms are a way to connect with people without the...
5 of the Greatest Trade Journalists in Healthcare IT
One of my favorite pages on Funny Or Die, the online comedy collective launched by Will Ferrell and friends, is their hilarious send-up of listicles. You know listicles those ubiquitous numbered lists that grab eyeballs by hitchhiking on a sub-culture's favorite...
ZirMed Brings on Amendola Communications as PR and Content Development Partner
SCOTTSDALE, Ariz., Sept. 28, 2016 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that it has been selected as the agency of record and content development partner for...
Prepping Healthcare Vendor Customers for Public Relations
It happens to healthcare vendors all the time... It's a great day at the office. Your sales team inks a deal with a major client. Your development team tells you that a recent implementation has been an earth-shattering success. An industry-renowned customer casually...