In the News Grabbing Headlines for Clients & Ourselves. Our staff of healthcare strategists, marketers, content developers, and media relations professionals shares advice, experiences, best practices, and industry news. 12/18/2024 Should Brands Be on Bluesky? Read More 12/11/2024 The ABCs and the 3 Ps of Media Interviews Read More 12/04/2024 Supreme Group Acquires Amendola, an Award-Winning Healthcare, Health Tech and Life Sciences PR and Marketing Agency Read More 12/03/2024 Jodi Amendola Shares Expert Insights Read More 12/02/2024 In the News: Jodi Amendola on PR and Marketing Read More 11/27/2024 Why Cutting PR During a Down Economy Is a Risky Move for Businesses Read More 11/13/2024 PR’s Dynamic Duo: Thought Leadership and Content Marketing Read More 10/30/2024 Tips for Creating High-Converting Lead Magnets Read More 10/16/2024 A Fireside Chat on the Evolving Landscape of Healthcare Marketing and Industry Events Read More 10/02/2024 LinkedIn Growth is a Marathon, Not a Sprint: Long-Term Strategies to Elevate Your Presence (and Your Company’s!) Read More 09/18/2024 Media Interview Preparation: Prior Proper Planning Prevents Poor Performance Read More 09/04/2024 Got Data? Use It!! Read More 08/21/2024 Carta Healthcare Selects Amendola to Promote Its AI-driven Data Abstraction Technology Read More 08/21/2024 Do You Suffer from Fear of a Simple Sentence? Read More 08/07/2024 The Cardinal Rule of Social Media: It’s Not All About You Read More 07/24/2024 When Slow is the Way To Go in PR and Marketing Read More 07/10/2024 Why Press Releases Should Tell Stories Read More 06/27/2024 Amendola Wins Three Platinum Awards in Hermes Creativity Competition Read More 06/26/2024 Reflecting Back, Looking Forward: Amendola Marks 20th Anniversary Read More 06/20/2024 From EHRs to AI: Amendola Celebrates 20 Years Helping Clients Drive Healthcare Transformation Read More 05/01/2024 Stop Being Boring! Healthcare B2B Storytelling With Humor and Humanity Read More 04/23/2024 Peerbridge Health Chooses Amendola for Public Relations Program to Educate Market on Remote Heart Failure Detection Read More 04/17/2024 The Best Rule in AP Style is About Animals with Names Read More 04/04/2024 Lindus Health Partners with Amendola for PR Program to Promote Groundbreaking Model that Streamlines End-to-End Clinical Trials for Life Sciences Read More 04/03/2024 The First Rule of Professional Writing: Don’t Bury the Lede Read More 03/20/2024 Consistency, Quiet Determination Keys to Realizing Achievement Read More 02/28/2024 Getting the Most Out of a Client Intake Call Read More 02/08/2024 Making The Most Of Trade Show Media Opportunities Read More 01/18/2024 A Look Into Healthcare’s 2024 Crystal Ball: What Industry Analysts Predict Read More 01/16/2024 Ragan’s Top Women in Communications Awards Honor Jodi Amendola for Leading with Confidence and Empathy Read More 01/03/2024 The Taco Bell Times And The Depends Undergarments Press: Is This The Future Of Local News? Read More 12/12/2023 Managed IT, Cybersecurity Leader Anatomy IT Selects Amendola for Strategic PR Services Read More 12/06/2023 Rule Of 7: Integrated Marketing Programs That Inspire Action Read More 11/15/2023 Learn To Speak The Language Of Your Client’s (Many) Target Audiences Read More 11/14/2023 Amendola Brings Home 3 Awards for Outstanding Health Tech PR & Marketing Programs Read More 11/10/2023 SnapCare Selects Amendola for Strategic Messaging, Marketing & PR Services to Introduce New Name & Platform to the Healthcare Continuum Read More 11/01/2023 Amplifying Your Press Release with Assets Read More 10/11/2023 AI Prompt Ninjas Of The World Unite! Read More 09/20/2023 Why Angry Arnold Should Handle Your Crisis PR Read More 08/30/2023 Only Fools Rush In: What Marketing & Communications Professional Need To Know About Threads Read More 08/09/2023 Navigating The Changing Digital Health Landscape: How PR Can Help Read More 07/26/2023 And The Award Winner Is…You! Read More 07/05/2023 Why Down Times Call for More Marketing, Not Less Read More 06/21/2023 Writing For Humans And Search Engines Like Google Is Not Mutually Exclusive Read More 06/06/2023 Avalon Healthcare Solutions Selects Amendola for Strategic PR Services Read More 05/31/2023 How To Keep Zombie Sentences From Infecting Your Writing Read More 05/16/2023 How To Create Media Pitches That Work Read More 05/02/2023 Amendola Honored as a Top Agency for 2023 by PR Daily Read More 04/26/2023 What’s My Tagline?: ViVE2023 With James Aita And Grace Vinton Read More 04/12/2023 Thought Leadership Strategies Are Crucial For Startups And Disruptors Read More 04/04/2023 Kalderos Selects Amendola for Strategic PR Services Read More 03/22/2023 How To Get the Most Out Of Healthcare Trade Conferences Read More 03/14/2023 Amendola Honored for Market-Moving Public Relations and Marketing Work Read More 03/07/2023 What “Earned” Analyst Relations Can Do For You Read More 02/22/2023 Why Your 60-Minute Meeting Is 30 Minutes Too Long Read More 02/02/2023 Raintree Systems Engages Amendola for Strategic PR and Marketing Services Read More 02/01/2023 9 Tips For A Great Video Interview Read More 01/11/2023 Employee Brand Advocacy: Why Your Brand Needs It & 3 Steps To Get Started Read More 12/22/2022 Hitting The Mark With News Releases Read More 12/13/2022 MDClone Engages Amendola for Strategic PR and Marketing Services Read More 11/30/2022 Adaptability Is Key To Surviving In The Changing Media Landscape Read More 11/09/2022 Putting Your Communication On A Diet Read More 11/01/2022 Amendola Communications Wins Three MarCom Awards Read More 10/19/2022 You Still Have To Write For Humans (And Not Just Eighth Graders) Read More 09/27/2022 Amendola Communications Named to 2023 Agency Elite Top 100 by PRNEWS Read More 09/21/2022 HHS Technology Group Partners with Amendola for Strategic PR and Marketing Services Read More 09/14/2022 Qventus Engages Amendola for Strategic PR and Marketing Services Read More 09/07/2022 How Vampire Words Suck The Life Out Of Your Business Writing Read More 08/17/2022 5 Things I Wish I Knew Before I Began Leading A Company Read More 07/27/2022 3 Easy Steps To Writing a Value Proposition That Sells Read More 07/14/2022 Lumeon Engages Amendola for Strategic PR and Marketing Services Read More 07/07/2022 Bulldog PR Awards 2022 Honors Amendola for HSBlox Value-Based Care Campaign Read More 05/25/2022 The Oxford Comma: Yes, No, Or Who Cares? Read More 05/18/2022 Amendola Nabs Hermes Creative Award for HSBlox Thought Leadership Campaign Read More 04/27/2022 What’s My Tagline?: Grace Vinton and James Aita at HIMSS 2022 Read More 04/26/2022 Iris Telehealth Engages Amendola for Strategic PR and Media Relations Services Read More 04/06/2022 What’s My Tagline?: Grace Vinton and James Aita at ViVE 2022 Read More 04/05/2022 SyTrue Engages Amendola for Strategic PR and Marketing Services Read More 03/30/2022 Amendola Communications Wins PR Daily’s Top Agencies Award for Small Agency of the Year 2021 Read More 03/02/2022 Your Corporate Messaging Needs A Makeover Read More 02/16/2022 COVID’s Impact On B2B Marketing And PR: Insights From Our Clients Read More 02/02/2022 Press Release Headlines: When Short Is Just Right Read More 01/19/2022 Consistency And Quality Content Are The Keys to Blogging Success Read More 01/19/2022 Consistency And Quality Content Are The Keys to Blogging Success Read More 01/06/2022 Patient Movement Technology Pioneer Motient Enlists Amendola for Strategic PR and Media Relations Services Read More 01/05/2022 Know Your Audience: The Fine Line Between Technical Language And Jargon Read More 12/22/2021 Why Thought Leadership Matters In Healthcare Read More 12/08/2021 Consistency, Quality Are The Keys To Winning Website Content Read More 11/24/2021 Blurred Lines: When My Work in Healthcare Became Personal, Again and Again Read More 11/10/2021 2021 State Of The Press Release: The TL;DR Version Read More 10/27/2021 5 Ways To Make Work From Home Work For Your Business Read More 10/14/2021 Vim Engages Amendola Communications for PR and Marketing Services Read More 10/13/2021 4 Tips From A Former Healthcare Reporter Read More 09/29/2021 Kindly Do The Needful: Coping With Outcomes Anxiety Read More 09/28/2021 4medica Re-engages Amendola for Strategic Public Relations Services Read More 09/15/2021 What’s Wrong with Group Brainstorming? A Lot. Here’s a Better Alternative. Read More 09/01/2021 To Build Brand Loyalty And Be A Valued Partner, Join Your Customer’s Mission Read More 08/18/2021 Six Considerations When Evaluating A PR Agency Read More 08/17/2021 Curebase Taps Amendola Communications for Strategic Public Relations and Social Media Services Read More 08/10/2021 Luna Selects Amendola Communications for Healthcare PR and Marketing Services Read More 08/04/2021 The Lifelong Learner In All Of Us Read More 07/28/2021 Jodi Amendola Named to PR News’ Distinguished List of ‘Top Women in PR 2021’ Read More 07/21/2021 Look for the Human Connection to Health Tech Read More 07/15/2021 Amendola a Finalist for PR Daily’s 2021 Digital Marketing Campaign of Year AND Healthcare Marketing Campaign Read More 07/07/2021 The Key To Writing Marketing Copy That Gets Results Read More 06/23/2021 How To Plan Communications For Your Next Crisis Read More 06/09/2021 Why “Writer’s Block” Isn’t Really Writer’s Block—And How to Fix It Read More 06/03/2021 Bulldog Awards Honors Amendola Communications for Appriss Health OpenBeds Media Campaign Read More 05/26/2021 Are Humans Destined To Be The New Horses? Thoughts On AI In PR Read More 05/18/2021 Hermes Creative Awards Top Honors to Amendola Communications for Kaufman Hall Media Response Campaign During Pandemic Read More 05/12/2021 So You Want To Be On A Podcast? Read More 04/29/2021 Connect America Engages Amendola Communications for Strategic PR and Marketing Services Read More 04/28/2021 PR Works Better When You Make It Personal Read More 04/22/2021 Infectious Disease Testing Leader Alveo Technologies Engages Amendola Communications Read More 04/14/2021 Write 200 Lousy Words Per Day, That’s It Read More 04/13/2021 FDS Amplicare Selects Amendola Communications as Agency of Record Read More 03/31/2021 “Lincoln’s Mentors” Imparts Importance Of Archetypes For Life Read More 03/17/2021 Health IT – A Patient’s Experience Read More 03/03/2021 The Key to Creating Successful Podcasts for Your Business Read More 02/17/2021 3 Quick Tips for Writing a Better Byline Read More 01/28/2021 Virtual Care Leader eVisit Taps Amendola as Agency of Record Read More 01/20/2021 Top 5 Blog Posts of 2020: The More Things Change… Read More 01/06/2021 Case Studies: Understanding the Difference Between Results and Activities Read More 12/15/2020 ICYMI – PR, Marketing and Social Media Advice from the Amendola Blog Read More 12/09/2020 “The Elements of Style” Never Loses Luster for Lovers of Language Read More 12/01/2020 Amendola Named Finalist for Multiple Ragan 2020 PR Daily Awards Read More 11/23/2020 COVID-19 Has Robbed Us of a Lot; Let’s Not Forget the Gift of Gratitude Read More 11/11/2020 Women Leaders: A Tribute to My Mom Read More 10/28/2020 7 Tips for Making Your Press Release a Success Read More 10/22/2020 Amendola Named Finalist in 2020 Platinum PR Awards Read More 10/21/2020 Branding: Be Yourself, Earn Engagement Read More 10/14/2020 Get Real: Making the Most of Virtual Events Read More 10/13/2020 Pivot Point Consulting Engages Amendola for Strategic PR and Marketing Services Read More 10/07/2020 Revisiting “The Four Ps” of Marketing During a Pandemic Read More 09/24/2020 Diameter Health Engages Amendola For Strategic Public Relations, Social Media and Content Marketing Services Read More 09/23/2020 How to Take the Pain Out of the Editing Process Read More 09/16/2020 Award-Winning Award Entries: Differentiating Between Strategies and Tactics Read More 09/09/2020 Marketing In a COVID World Read More 09/02/2020 Breaking Into the Policy World through Public Relations Read More 08/26/2020 How to Prepare for Media Interviews Read More 08/19/2020 5 Helpful PR Tips for Rebranding Read More 08/05/2020 Research: Be Careful What You Link To Read More 07/29/2020 Substance Over Spin Read More 07/22/2020 In 2020, a “Thought Leader” is just a Regular Person Read More 07/15/2020 5 Reasons to Invest in Your Future, Despite the Scary Past Read More 07/08/2020 Avoiding the Information “Tug-of-War” During Product Launch Read More 07/01/2020 Blinders Off: The Value of Performing a Marketing Audit Read More 06/30/2020 Amendola Taps Philip Anast for General Manager Position Read More 06/24/2020 Beating the Odds When Pitching Trade Show Media Interviews Read More 06/17/2020 10 Fast Visual Tips for a Fabulous Zoom Media Interview Read More 06/10/2020 What Journalists Want: We Read Cision’s 2020 State of the Media Report So You Don’t Have To Read More 06/04/2020 Bulldog PR Awards 2020 Honors Amendola for Air Methods Crisis Management Campaign and Vocera Product Launch Read More 06/03/2020 Aim for Progress, not Perfection in Crucial Conversations Read More 05/27/2020 The Real Secret to Creating Great Content Read More 05/20/2020 5 Tips on How to Write Social Media in a One-Subject World Read More 05/19/2020 Jodi Amendola Honored as One of Ragan’s “Top Women in Communications” Read More 05/13/2020 The New Normal in Public Relations and Marketing Read More 05/06/2020 How to Write During a Pandemic Read More 05/05/2020 Amendola Communications Advises How to Break Through the COVID-19 News Cycle Read More 04/29/2020 Bringing A More Data-Driven Approach to PR Campaigns Read More 04/22/2020 PR in the Time of COVID-19 Read More 04/15/2020 4 Simple Tips for a Successful User Conference Read More 04/08/2020 Don’t Let Emotions Rule “Crucial Conversations” Read More 04/01/2020 How to Maximize Exposure for Your HIMSS20 Sessions that Never Happened Read More 03/18/2020 Seeing Yourself Through Your Child’s Eyes: A Personal Story Read More 03/12/2020 Taking the Animal House Approach to HIMSS20 Read More 03/11/2020 Using PR and Storytelling in Your B2B Marketing Strategy Read More 03/04/2020 Walking the Tightrope between Great Content and SEO Read More 02/25/2020 CareMount Medical and CareMount Health Solutions Engages Amendola for Strategic PR and Marketing Strategy and Services Read More 02/19/2020 The 5 Resolutions Common to PR and Marketing Professionals Read More 02/12/2020 Using Thought Leadership to Make Your Organization Appear Larger Than Life Read More 02/05/2020 Crisis Communications: The PR Emergency Department Read More 01/29/2020 5 Biggest PR Fails of 2019 Read More 01/22/2020 How Often Should I Reach Out to My Prospects? It Depends Read More 01/15/2020 Let’s Bring the Human Connection Back to Communication Read More 01/08/2020 How to Generate Content for Corporate Blogs Without Relying Exclusively on Thought Leaders Read More 01/07/2020 Top PR and Marketing Posts from the Amendola Blog in 2019 Read More 12/18/2019 The Basics of Healthy, Happy Relationships Read More 12/17/2019 TransformativeMed Engages Amendola For Strategic Public Relations and Content Marketing Services Read More 12/11/2019 Healthcare Tech Companies: Make News with Your Data Read More 12/04/2019 Opinion Pieces: Take a Stand to Stand Out Read More 11/21/2019 Amendola Communications Wins “Campaign of the Year” in Business Intelligence Group 2019 Public Relations and Marketing Excellence Awards Competition Read More 11/20/2019 Make your speeches “move the human heart” Read More 11/13/2019 “Please Tell Me It’s Not Another Report”: What a Clinical Discussion Taught Me about PR Read More 11/04/2019 Amendola Communications Earns Triple Honors in 2019 MarCom Awards Read More 10/30/2019 Personalized Marketing: Are You Talking to Me? Read More 10/23/2019 Smart Business Advice from Bill & Ted Read More 10/22/2019 TAGNOS engages Amendola for strategic public relations and content marketing services Read More 10/16/2019 4 Questions to Ask Before You Hire a PR Agency Read More 10/10/2019 Amendola Celebrates 16 Years of Shining the Light on the Best Brands in Healthcare Technology Read More 10/09/2019 5 Ways to Convince Your Clients Clients to Do PR Read More 10/02/2019 But I have a staff why do I need a PR or marketing agency? Read More 09/25/2019 How to Make More Impact with Your News Read More 09/18/2019 Mobile is Overtaking TV: Keep Content Short Read More 09/11/2019 Ready to Rebrand? Plan for the Future and Make it Last Read More 09/11/2019 Amendola Promotes Marcia Rhodes to Vice President Read More 09/04/2019 September A Great Time to Begin Planning 2020 PR Budgets Read More 08/28/2019 Writing Better Byline Articles: 3 Key Mistakes to Avoid Read More 08/14/2019 10 Things Your Publicist Would Do if S/he Ran Your Company Read More 08/09/2019 How Social Media Can Make Or Break Your Business’s Reputation Read More 07/31/2019 Don’t Forget Industry Analysts in PR Programs Read More 07/30/2019 PR Pros and Marketers: Take On Your Toughest Challenges with These Tips from Amendola Read More 07/24/2019 [Your Business Name] Powered by Communication Read More 07/23/2019 HMS Engages Amendola to Drive Expansion Through PR and Media Relations Read More 07/17/2019 Crisis Management Why Your Plan Should Include More Than Just Managing the Crisis Itself Read More 07/10/2019 6 “Tells” to Determine If You’re Ready for an Interview-Driven PR Program Read More 07/09/2019 HIT PR Veteran Jodi Amendola Named Finalist on PR News Read More 07/03/2019 New hire press releases: Is anyone listening? Read More 06/26/2019 Selecting the Right PR and Marketing Agency: Is Bigger Better? Read More 06/12/2019 Trade Shows and Events: Four Ways to Improve Your ROI Read More 06/11/2019 DisposeRx Engages Amendola for Strategic PR, Content, Social Media and Marketing Strategy and Services Read More 06/05/2019 The Science of Marketing and Public Relations Read More 05/22/2019 Reverse Engineer Your Story-Telling Read More 05/15/2019 Why Are You Reading This? Read More 05/08/2019 Time to Spring Clean Your PR Strategy Read More 05/07/2019 Air Methods Engages Amendola for Full-Service PR, Content, Marketing & Digital Strategy and Execution Read More 05/01/2019 It’s not you. It’s your brand. Is brand ambiguity stunting your sales growth? Read More 04/25/2019 Get Your Marketing and PR Programs Ready for Summer Read More 04/24/2019 So You Just Landed a Venture Capital Investment and Want Some Media Coverage Read More 04/17/2019 Think of Your Upcoming Summit as the Next Blockbuster Release Read More 04/16/2019 Holon Solutions Taps Amendola to Advance its Standing as the Leading Liberator of Healthcare Data Read More 04/10/2019 Please, No More “No Comments” Read More 04/03/2019 Maximizing the Value of PR Placements Read More 03/27/2019 How a Book Distilling War Strategies through the Ages Can Inform Your Approach to PR Read More 03/20/2019 Programmatic Advertising The New Drip Campaigns Read More 03/19/2019 Central Logic Engages Amendola for Strategic PR and Marketing Strategy and Services Read More 03/13/2019 Why Sales Is Content Marketing’s Best Friend (and the Importance of Being a Good Buddy) Read More 03/06/2019 Your Agency Partner Team Extension or Another Vendor? Read More 02/27/2019 So You Want to Be in the Wall Street Journal Read More 02/26/2019 VisiQuate Engages Amendola for Strategic PR, Marketing and Content Program Read More 02/20/2019 Health Care or Healthcare? Here’s the Answer You Won’t Find in an AP Stylebook Read More 02/13/2019 Five Tips for Working with your PR Writer Read More 02/07/2019 The HIMSS Networking Advice I Wish I Would Have Had Two Decades Ago Read More 02/06/2019 Media Interview Preparation 101 Read More 02/06/2019 HIMSS19 Educational Session Recommendations from Amendola, Healthcare IT’s Top PR/Marketing Agency Read More 01/30/2019 Getting To Your Happy Place at HIMSS19 Read More 01/29/2019 Alliance for Better Health Engages Amendola Communications for Marketing Services Read More 01/23/2019 Guidelines for a Darn Good Press Release Headline Read More 01/16/2019 Amendola Communications Top 10 Blog Posts of 2018 Read More 01/09/2019 Making HIMSS19 Count Read More 01/02/2019 Creating a Holistic Content Strategy Read More 12/19/2018 Client Planning Should Resemble Meticulous Preparations for the Lewis and Clark Expedition Read More 12/12/2018 The 4 Essential Components of a Strong Case Study Read More 12/05/2018 Keeping Up with Changes to the AP Stylebook Read More 11/28/2018 5 Unexpected and Cool Revelations About My Career in PR Read More 11/14/2018 What Kind of PR Client Are You? Read More 11/07/2018 6 Common Interview Mistakes to Avoid Read More 10/31/2018 Content Calendar: A Key Component to any Strategic PR Plan Read More 10/30/2018 CAREMINDr Engages Amendola Communications for Public Relations, Marketing and Content Development Read More 10/24/2018 Thought leadership or not? Read More 10/23/2018 Jodi Amendola, a PR News “Top Women in PR” Honoree, Appointed to Board of Help In Healing Home Foundation Read More 10/10/2018 3 PR and Marketing Must-Haves for 2019 Read More 10/09/2018 PeriGen Taps Amendola Communications for Fully Integrated Marketing Plan Read More 10/03/2018 6 Reasons Why You (and Your Company) Should Participate in National Healthcare IT Week Read More 09/26/2018 That Ol’ “PR Magic:” Real Examples from Amendola Clients Read More 09/25/2018 PatientPing Taps Amendola to Support Strategic Growth Initiatives Read More 09/19/2018 5 Confessions of a Former Healthcare Trade Publication Editor Read More 09/12/2018 Embrace the Paywall Future Because it’s Coming Read More 09/05/2018 The Anatomy of a Successful Pitch Read More 08/29/2018 6 Ways Trade Outlets Trump National Media for B2B Marketing and PR Read More 08/28/2018 CTG Chooses Amendola Communications as North American Public Relations Partner Read More 08/23/2018 Amendola Communications Adds Award-Winning Healthcare Journalist and Experienced Public Relations Professional as Senior Writer Read More 08/22/2018 What to expect from your PR agency’s account leader Read More 08/08/2018 What An Older, More Mature Lebron James Can Teach Us About Crisis Communications Read More 08/07/2018 Kaufman Hall Taps Amendola Communications as PR Agency of Record to Support Strategic Growth Initiatives Read More 08/01/2018 Webinar Wisdom: 3 best practices for webinars that wow and get results Read More 07/25/2018 The Science Behind Using Analogies to Convey Complex HIT Concepts Read More 07/18/2018 What Are You Really Saying? Mastering Unspoken Messages Read More 07/11/2018 Only You Can Prevent Hashtag Misuse Read More 06/27/2018 6 Common Pitching Errors to Avoid Read More 06/20/2018 Should People in Pancake Houses Throw Burgers? Read More 06/13/2018 Integrity in Public Relations For our Clients, the Media and the Profession Read More 06/06/2018 Analyst Briefings Best Practices Read More 06/05/2018 VisitPay Selects Amendola Communications for Public Relations and Content Development Read More 05/30/2018 Rhodes Map to Turbocharged Presentations Read More 05/23/2018 PR Pros: Beware of Busywork Masquerading as “Essential Skills” Read More 05/22/2018 Amendola Communications Honored as a Top Healthcare Agency in Ragan and PR Daily’s Ace Awards Read More 05/10/2018 Lightbeam Health Selects Amendola Communications to Boost Market Visibility as a Leading Population Health Vendor Read More 05/09/2018 Teamwork Makes the Dream Work and Delivers Results Read More 05/02/2018 Podcasts: 4 Tips to Prepare for a Great Guest Interview Read More 04/25/2018 Translating habits into PR best practices Read More 04/18/2018 What I learned at my first HIMSS Read More 04/11/2018 Why Strategy Matters (but Action Matters More) When It Comes to PR Read More 04/10/2018 Amendola Communications’ Ken Krause Guest Lectures Read More 04/04/2018 The Value of the Vendor-Neutral Opportunity Read More 03/28/2018 The importance of feedback in PR from media, to writing to client relationships Read More 03/21/2018 When Worlds Collide: Is the Merging of PR and Marketing a Good Thing? Read More 03/14/2018 You Just Never Know – the Networking Lesson My Parents Taught Me Read More 03/07/2018 Where is Interoperability Going? Read More 03/01/2018 HIMSS18 Education Session Recommendations from Healthcare IT’s Top PR Agency Read More 02/21/2018 HIMSS 2018: Tips for Staying Healthy from the Amendola Team Read More 02/20/2018 Amendola Communications Congratulates Clients for Earning KLAS Recognition Read More 02/14/2018 Time to turn your trade show booth from salesroom to learning lab Read More 02/07/2018 Have press releases seen their day? Read More 02/05/2018 A-Team CEO Jodi Amendola Interview on HealthcareNOW Radio Read More 01/31/2018 What Millennials will do to healthcare (and why you should care) Read More 01/23/2018 Foundation for Chiropractic Progress Selects Amendola to Power Market Awareness of Chiropractic Advancement Read More 01/22/2018 USA Weekly: Interview with Jodi Amendola, CEO at Amendola Communications Read More 01/17/2018 Crisis planning can ease tensions during actual events Read More 01/10/2018 Going in AP Style Read More 01/09/2018 Altarum Institute’s Payformance Solutions Selects Amendola Communications as Public Relations Partner Read More 01/03/2018 Tradeshow Trauma: Why “booth traffic was slow” is a lame excuse and how to prepare for conference success Read More 12/20/2017 6 Pitfalls of Email Pitching Read More 12/14/2017 From all of us to all of you! Read More 12/13/2017 Amendola Communications CEO Jodi Amendola Named One of PR News Top Women in PR for 2017 Read More 12/13/2017 Thought Starters: How A Little Creative Thinking Helped 2 Companies Achieve A Win Read More 12/06/2017 Five Big Changes in Media Relations and How HIT Organizations Can Adapt Read More 11/30/2017 Fueled by New Clients, Strategic Hires, and Surging Global Demand for Healthcare Technology, Amendola Communications Sets Growth Records in 2017 Read More 11/29/2017 Access Denied: The Other Kind of Writer’s Block Read More 11/28/2017 HealthBI Names Amendola Communications Agency of Record for PR and Content Marketing Read More 11/27/2017 3 Resolutions for Public Relations and Marketing Campaigns in 2018 Read More 11/21/2017 The Value of Gratitude Read More 11/16/2017 Measuring Your 2017 Public Relations Results: Was Your Message Heard? Read More 11/08/2017 The Most Amazing Blog You’ll Ever Read Read More 11/01/2017 You’ve Developed the Next Greatest HIT Tool. Now What? Read More 11/01/2017 4medica Reengages Amendola Communications for Content Creation and Public Relations Read More 10/25/2017 3 Ways Healthcare Companies Can Lead with Empathy Read More 10/17/2017 GlobalMed Taps Amendola Communications for Public Relations, Social Media and Content Marketing Read More 10/11/2017 When a social media crisis strikes, what do you do? Read More 10/04/2017 Content Marketing in Eight Seconds or Less Read More 10/03/2017 Surgical Analytics Pioneer caresyntax, Inc., Selects Amendola Communications for Public Relations and Content Creation Read More 09/27/2017 “Lady Luck Favors Those Who Try,” and Other Wisdom for PR Pros from “A Mind for Numbers” Read More 09/20/2017 If You Really Want to Sell Products, Lose the Jargon Read More 09/13/2017 Advice for Journalists Considering a Career in Public Relations Read More 09/12/2017 Lumeris Selects Amendola Communications as Public Relations and Content Creation Partner Read More 09/06/2017 Fire Your Inner Critic Read More 08/29/2017 iN2L Returns to Amendola Communications and Expands Public Relations and Content Program Read More 08/23/2017 Why Good Clients Are Key for Great PR and How to Be One Read More 08/16/2017 Is Account-Based Marketing Right for You? Read More 08/09/2017 Amendola Communications Named a Finalist for PR News Platinum Award Read More 08/09/2017 6 Tips for Making Your Customer Success Stories More Compelling Read More 08/02/2017 Shadow day at AC gives students a chance to learn about PR first-hand Read More 07/26/2017 Productive Client-PR Agency Collaboration Read More 07/19/2017 Your Brand: What Healthcare Can Learn from Disney and Keen Shoes Read More 07/19/2017 Veteran Tech PR Pro Joins Amendola Communications Read More 07/12/2017 Keeping the Drum Beat Going on Marketing Read More 07/05/2017 Honest Question: Have You Got What it Takes to Be a Thought Leader? Read More 06/21/2017 The Problem with Your Content is You (and Other Content Marketing Truths) Read More 06/14/2017 Taking A Measure of PR Measurement Read More 06/13/2017 Amendola Communications Brings Healthcare Journalist Brandon Glenn Onboard the A-Team Read More 06/07/2017 Facts Tell But Stories Sell Read More 05/31/2017 Setting Up Your Website for Social Success Read More 05/30/2017 Bridge Therapeutics Selects Amendola for Strategic Guidance and Thought Leadership Program for Anticipated Launch of New Pain Management Therapy Read More 05/24/2017 5 Things Social Media Managers Never Do Read More 05/17/2017 GetWellNetwork Selects Amendola Communications as Agency of Record, Expands Partnership in Healthcare PR Read More 05/10/2017 Should You Bet It All on a Trade Show Launch? Read More 05/09/2017 Healthcare IT Agency, Amendola Communications, Releases Top 7 Blog Posts for Spring Cleaning your PR & Marketing Read More 05/03/2017 The Dog Eat Dog Days of PR in the Internet Age: Part One Read More 04/26/2017 What the Princess Bride Can Teach Republicans About Health Reform PR Read More 04/19/2017 Fostering A Culture of Transparency Read More 04/13/2017 What Can We Learn From United Airlines Flight 3411 Read More 04/12/2017 The Press Release: Marketing’s Swiss Army Knife Read More 04/05/2017 Industry Analysts Predictions for 2017 Read More 04/04/2017 Meridian Medical Management Selects Amendola Communications as Content Creation Partner Read More 03/29/2017 Why I (Still) Hate the Term “Content Marketing” Read More 03/15/2017 Musically Infused Management. (Headphones On, Please.) Read More 03/15/2017 Zynx Healthcare Taps Amendola for Public Relations, Content Creation and Marketing Strategy Read More 03/08/2017 HIMSS Is Over. Now What? Read More 02/27/2017 To the media Thank you for being our friends Read More 02/22/2017 Content Marketing: Remember to Ask “And Then?” Read More 02/15/2017 Catching a Buzz: Trends to watch at HIMSS17 Read More 02/14/2017 Clarify Health Solutions Selects Amendola Communications for Public Relations and Content Creation Read More 02/08/2017 Why PR Will Be Your Sales Team’s Best Friend in 2017 Read More 02/01/2017 How to Make the News, Even When You’re Not the Headline Read More 01/25/2017 How your PR team can play winning ball like the Cubs Read More 01/18/2017 The 4 P’s to Think Like a Marketer Read More 01/17/2017 Medicomp Systems Selects Amendola Communications as PR, Marketing and Content Development Partner Read More 01/11/2017 Don’t Judge a Book by Its Sales: Tips for turning your book into a relationship magnet Read More 01/04/2017 Hear Ye! Hear Ye! 5 Steps for Utilizing Word of Mouth Marketing Read More 01/03/2017 Healthcare IT Agency, Amendola Communications, Features Top Blogs of 2016 Read More 12/21/2016 5 Keys to Building a Brand Read More 12/14/2016 Infusion Express Taps Amendola Communications to Support Growth Trajectory Read More 12/07/2016 The Elephant in the Room: Policy and Politics in Healthcare PR Read More 11/30/2016 A Case Study on How to Get More Case Studies Read More 11/23/2016 Checklist: 10 Questions to Determine if the Timing Is Right to Hire A PR Agency Read More 11/16/2016 Champing at the Bit over the Correct Use of Idioms: Its Just Good PR Read More 11/09/2016 Getting the Picture: 5 Reasons to Use Infographics Read More 11/02/2016 More than One Way to Milk the PR Machine Read More 10/26/2016 6 Tips for Generating Blog Writing Ideas Read More 10/19/2016 The rise of sponsored content or is it content marketing or is it native advertising? Read More 10/05/2016 3 ways to build a profitable social media audience Read More 09/28/2016 5 of the Greatest Trade Journalists in Healthcare IT Read More 09/28/2016 ZirMed Brings on Amendola Communications as PR and Content Development Partner Read More 09/21/2016 Prepping Healthcare Vendor Customers for Public Relations Read More 09/14/2016 7 Factors for Finding Your PR Agency Soul Mate Read More 09/13/2016 Connecture Selects Amendola Communications as New PR Agency Read More 09/07/2016 8 PR Practices that Annoy Journalists & How to Avoid Them Read More 08/31/2016 8 Tips to Become a Candid CEO Read More 08/24/2016 Vocera Taps Amendola for Public Relations, Social Media, and Content Marketing Strategy & Execution Read More 08/24/2016 The Myth of the Global PR Agency Read More 08/17/2016 The best indicator of company success? 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Expand Program with Amendola Read More 05/12/2016 The Hidden Value a Great Healthcare/Health IT PR Agency Brings Read More 04/26/2016 7 Tips to Improve Your Webinars Read More 04/26/2016 Amendola Communications Named a Finalist for The Holmes Report’s Healthcare PR Agency of the Year Read More 04/19/2016 How to Produce a White Paper in 2016 Read More 04/12/2016 Climbing Jacob’s Ladder of Analyst Briefings Read More 04/05/2016 The Benefits of “Earned” Analyst Relations Read More 03/29/2016 How to Get Your Startup Covered by the New York Times Read More 03/22/2016 Sunquest Information Systems Engages Amendola Communications for PR and Content Creation Services Read More 03/08/2016 Wanda Engages Amendola Communications for Public Relations and Content Creation Read More 02/26/2016 VIDEO MARKETING: IF YOU’RE NOT DOING IT, YOU’RE MISSING OUT Read More 02/26/2016 HIMSS 2016: Running in Vegas Read More 02/25/2016 Digital Nutrition Innovator Zipongo Names Amendola Communications its Public Relations Agency of Record Read More 02/24/2016 HIMSS 2016: Get a Workout and Express Spa Services at the Canyon Ranch SpaClub! 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